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Subliminal Luxury: Hermès and The Row Luxury Isn’t Made. It’s Inherited. Hermès and The Row are rewriting the playbook for modern luxury, not with noise but with nuance. Both brands embrace subliminal subtlety marketing by association, leveraging scarcity, heritage, and restraint to define their narratives. But here’s the caveat: While luxury is often perceived as inherited, inheritance alone no longer guarantees relevance. The modern luxury consumer demands cultural alignment, authenticity, and adaptability. Hermès: Legacy Beyond Luxury Hermès doesn’t just sell products; it curates access to a world steeped in tradition and exclusivity. ⤷ Scarcity Over Price: The Birkin and Kelly bags aren’t just expensive; they’re elusive, with waitlists that create desire. ⤷ Heritage First: Beginning with horse harnesses, Hermès built a foundation of craftsmanship that speaks to function, not just form. ⤷ Minimal Marketing: Hermès lets its clients—Jane Birkin, Grace Kelly, and an elite roster of tastemakers—be the storytellers. Luxury isn’t loud. It’s quiet confidence. The Row: Restraint as Rebellion The Row’s logo-free designs and minimal presence challenge the rules of traditional luxury. ⤷ Inconspicuous Consumption: For those who value timeless quality over trend-driven visibility. ⤷ Scarcity Through Mystery: Little social media, limited collections—creating intrigue instead of urgency. ⤷ Organic Influence: From subtle celebrity endorsements to organic buzz, The Row’s reputation grows without trying to sell. Luxury is no longer what you show; it’s what you choose to keep hidden. Fractures in Luxury Consumption Modern luxury is evolving across distinct consumer silos: ⤷ Traditionalists: Hermès speaks to those valuing legacy and exclusivity. ⤷ Understated Aspirants: The Row appeals to those who equate silence with status. ⤷ Digital Natives: Younger consumers redefine relevance through social media and raw authenticity. ⤷ Investment Buyers: Hermès bags double as financial assets. ⤷ Experiential Seekers: Increasingly, luxury is about moments, not material. Key Takeaway Luxury’s future isn’t about trends—it’s about resonance. Hermès and The Row show us that scarcity, subtlety, and substance define the true essence of exclusivity. Legacy, after all, is built—not bought #LuxuryMarketing #Hermes #TheRow #QuietLuxury #SubliminalBranding #ScarcityMarketing #ExclusivityRedefined #Craftsmanship Inspired by insights from @Marcel and @SamarthAnand. Thank you for sparking this conversation on luxury’s enduring paradox.

I saw a quote recently and to paraphrase, “all brands want to be Hermes”. How I believe many luxury brands aspire to emulate certain aspects of Hermès’ success, so, it’s more accurate to say that they covet and may wish to have aspects of Hermes present in their own brands vs wanting to be Hermes? #ToBe v. #Covet The Allure of the Hermès Model The aspects of Hermès that other luxury brands most covet include: 1. Brand Equity: Hermès has built a brand that symbolizes the pinnacle of luxury, quality, and status. 2. Price Resilience: Hermès products often appreciate in value, making them attractive as investments. 3. Customer Loyalty: The brand has cultivated a devoted following that sees owning Hermès products as joining an exclusive club. 4. Financial Performance: Despite its exclusive nature, Hermès has demonstrated strong financial performance and market capitalization #Paradox The paradox lies in the fact that attempting to directly emulate Hermès could potentially undermine these brands’ existing strategies and market positions. #Diversity Ultimately, the luxury market thrives on diversity, with each brand carving out its own niche. The true challenge for luxury brands is not to become Hermès, but to create their own version of excellence that resonates with their target market while maintaining the delicate balance between exclusivity and growth. #Hermes

Hayley Paige vs. JLM Couture: Who Owns Your Name Online? Can an employer control your social media presence, even after you leave the company? This is a crucial question for today's influencer-driven world! We're diving deep into the legal battle between designer Hayley Paige and her former employer, JLM Couture, over ownership of the brand name "Hayley Paige" and her social media accounts. ⚖️ This case raises important questions about: # The impact of employment contracts on social media branding #ContractLaw # The ownership of content created during employment #ContentOwnership # The contractual rights of influencers and brands #InfluencerMarketing **In this article, we delve into the complexities of the case and offer valuable insights for both influencers and brands. ** Click here to read the full article: https://lnkd.in/gcQ48d7R #hayleypaige #socialmediaownership #influencermarketing #branding #fashionlaw Written by Vedanti Wanjari | Edited by Shaina Khurana

🔥 𝗧𝗵𝗲 𝗟𝘂𝘅𝘂𝗿𝘆 𝗕𝗿𝗮𝗻𝗱 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 🔥 Everyone wants to be Hermès. Few understand Hermès. 💡 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 1️⃣ Time: Hermès took 100+ years to become a symbol of luxury. You want it in 2. 2️⃣ Heritage: They started with horse harnesses—not handbags. Function first, luxury later. 3️⃣ Scarcity Over Price: High prices don’t make luxury. Scarcity does. Birkin’s 2-year waitlist proves it. 4️⃣ Marketing: They don’t chase trends: • No influencers. • Minimal social. • Controlled product drops. 𝗧𝗵𝗲 𝗛𝗮𝗿𝗱 𝗧𝗿𝘂𝘁𝗵: The more you try to look luxury, the less luxury you become. Luxury isn’t made. It’s inherited. #luxury #branding #legacy #craftsmanship Thanks Samarth Anand for the Inspo!

Exciting News from Karat Social! 🌟 We're proud to unveil our VIP Marketing Strategy and Tactical Roadmap program, meticulously crafted for luxury jewelry brands poised for market dominance. This bespoke service is your ticket to enhancing visibility and outperforming competition with a sophisticated, actionable marketing strategy. Dive into the future of luxury jewelry marketing and redefine success on your terms. Discover more about our tailored approach to excellence: karatsocial.com/vip #LuxuryJewelryMarketing #BrandElevation #KaratSocial #MarketingAudit

Nancy Tyagi: A Journey from Rural Roots to Cannes Red Carpet ✅ Early Life 👧 ✔Nancy Tyagi's story begins in Baranwa village, Baghpat district, Uttar Pradesh. Her humble beginnings did not hinder her dreams but fueled her passion for creativity and hard work. ✔Growing up in a modest environment, Nancy cultivated a resilient spirit and a drive to pursue her aspirations against all odds. ✅Journey as a Fashion Influencer 💃 ✔Nancy's foray into the world of fashion started with a simple black sewing machine and a deep love for crafting unique outfits. ✔She launched her "Outfits from Scratch" series on social media, where she documented the process of designing and sewing her own clothes. ✔This innovative series quickly gained traction, showcasing not only her talent but also her dedication to her craft. ✔Her breakthrough came with a series of reels that went viral, demonstrating her ability to recreate celebrity and designer looks with precision and flair. ✅Achievements 😎 ✔One of Nancy's most significant achievements is her debut at the Cannes Film Festival 2024. She designed and stitched her own pink sequin tulle gown, a project that took 30 days, 1000 meters of fabric, and weighed over 20 kg. This remarkable feat not only showcased her talent but also her commitment to excellence. ✔Her presence at Cannes marked a major milestone, celebrating her journey from a small village to an international stage. ✅Lessons to Be Learned 😊 Nancy Tyagi's journey teaches us several valuable lessons: ✔ Resilience and Determination: Her story is a testament to the power of perseverance and the importance of never giving up. ✔Innovation and Creativity: Embracing creativity and thinking outside the box can set you apart in any field. ✔Hard Work and Dedication: Consistent effort and dedication to your craft are crucial for achieving success. ✔The Power of Social Media: Leveraging social media platforms can amplify your talent and reach a global audience. #linkedindaily #linkedincreator #innovation #management #fashion #fashionphotography #fashioninfluencer

Why is it always so captivating to see Prada's new collections? Is it because it constantly sets trends? Is it the influencers? Or is it because Prada masterfully reflects the pulse of society? Personally, I believe in the latter. This season, Prada delivers more than fashion; it offers a thoughtful metaphor: "finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world." Such a beautiful reflection on order amidst chaos—Bravo, Prada! https://lnkd.in/erBppJ6D

PR lessons I learned from brands In 2020, Tanishq the beloved jewelry brand of India, released an ad celebrating unity through love. It showcased a beautiful scene of an interfaith couple celebrating a baby shower. However, the ad backfired. Social media was flooded with accusations that it promoted "love jihad," a divisive term used against interfaith marriages. As always social media came up with hashtags like #boycotttqnishq This situation indeed became a test for Tanishq's PR and crisis communication team. They wanted to clarify their message without seeming defensive because it was a very sensitive issue to touch on especially in a country like India with diverse cultures. They acknowledged the situation very beautifully rather than justifying the situation they addressed the situation by prioritizing empathy. They understood the hurt sentiments of the people and promptly withdrew the ad. Without creating more damage. They kept the major focuse on their values. Their statement re-emphasized their commitment to inclusivity, reminding everyone about the original message of unity. By acting proactively and prioritizing their core values, Tanishq navigated a tricky situation. This situation highlights the importance of cultural awareness in marketing and clear communication during a crisis. So, what can we learn from this? A crisis communication plan with empathy and clear messaging can guide a brand to survive and get through a storm. Social media can be a powerful tool, but it can also be a minefield. How can brands ensure their messaging resonates with diverse audiences? Share your thoughts in the comments below! #Tanishq #CrisisCommunication #PR #SocialMedia https://lnkd.in/gVnmViME

**Seize the Opportunity: Jenny Bird’s Limited-Time Luxury Jewelry Sale** In the competitive realm of luxury fashion, Jenny Bird’s upcoming 4-hour sale represents a rare opportunity to acquire high-quality, celebrity-loved jewelry at reduced prices. Known for its minimalist and chic designs, Jenny Bird offers pieces that are not only crafted with the finest materials but are also trendsetters favored by stars and influencers alike. This exclusive sale highlights a significant industry trend—luxury brands offering time-sensitive discounts to engage customers and boost accessibility to premium products. As professionals within the luxury fashion sector, what strategies do you see as most effective in maintaining brand prestige while offering discounts? How do such limited-time sales impact consumer perception and brand loyalty? Share your thoughts below.

What Hermès is doing to reintroduce the brand’s heritage, core elements, and culture to the modern audience is setting the bar high for all fashion houses. It feels like an authentic and natural exploration into more relatable media without sacrificing the luxury that makes the brand aspirational. A huge salute to Natalie Grant and the rest of the team there for finding creative ways to world build while touching on areas that the everyday person can connect to. Playing with juxtapositions the way they’re doing makes everything more intriguing to watch and pay attention to. With the focus being on Saut Hermès 2024, the annual show jumping competition the brand sponsors we get reels like: - Competition horses getting ready with a sound bath, spa treatment, and positive affirmations. - ASMR and cuts between the team members high fiving or horses being pat to a familiar rhythm. - A mind bending “back and forth” moment (won’t spoil it) - A bottomless bin of lucky charms for partner rider Ben Maher that is as fun as it is a witty way to show off the brand’s goods. And most of all, the horses. We are getting a bunch of horses. Who doesn’t love horses. I’ve linked their Instagram below, go explore and enjoy, and you’ll more than likely come to the same conclusion. Banger job 🤟🏾 #advertising #marketing #digitalstrategy #luxuryfashion https://lnkd.in/eSfbWcpz