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Jaya Kishori, who is a 29-year-old spiritual preacher, and singer, was last photographed at the airport. She had with her a tote of the luxury brand that exceeded the value mark of more than ₹2 lakh. Her followers were critical of this move as her expensive Tote bag received a lot of social media bashing. See this report: https://lnkd.in/gDxSKgAY #jayakishori #spiritualteacher #singer #luxurybrand #luxurybranding #luxurybrandingdesign #follower #luxuryhandbags #luxuryhandbag #expensiveBag #expensivelifestyle #socialmedia #socialmediatips #trendingnow #trendingnews #virals #viralnews #influencer

Hayley Paige vs. JLM Couture: Who Owns Your Name Online? Can an employer control your social media presence, even after you leave the company? This is a crucial question for today's influencer-driven world! We're diving deep into the legal battle between designer Hayley Paige and her former employer, JLM Couture, over ownership of the brand name "Hayley Paige" and her social media accounts. ⚖️ This case raises important questions about: # The impact of employment contracts on social media branding #ContractLaw # The ownership of content created during employment #ContentOwnership # The contractual rights of influencers and brands #InfluencerMarketing **In this article, we delve into the complexities of the case and offer valuable insights for both influencers and brands. ** Click here to read the full article: https://lnkd.in/gcQ48d7R #hayleypaige #socialmediaownership #influencermarketing #branding #fashionlaw Written by Vedanti Wanjari | Edited by Shaina Khurana

Anyone else as much of a fan of the Met Gala as I am? All the recent fashion hype from the star-studded fundraiser gave me flashbacks to the green Versace dress that Jennifer Lopez wore at the Grammys in 2000. If you don’t remember the dress or the moment, you either weren’t born yet or your parents didn’t let you watch TV. That dress – and JLo – was EVERYWHERE. In fact, it was so striking that it inspired engineers to create Google image search (true story - see CNN article at the link below)! Many claimed to be sick of seeing her wherever they turned, but twenty-four years later, JLo’s brand is still growing strong. She is widely considered one of the most influential entertainers of our time. From her personal relationships, to multi-million dollar strategic brand partnerships, to TV shows, concerts, and more, JLo came, stayed, and slayed. No matter what you think of her life and career, one thing about her is inarguable – she’s maintains her relevance. How has she maintained such a strong brand presence for so many years? A better question – what can we learn from her to build our personal brands? The short answer, in my opinion, is that she’s always thought BIG. She believes in herself, she bets on herself, and she has a powerful sense of purpose. Her life probably doesn’t feel like as much like “work” as it could because she is compelled to fulfill her purpose. Her expectations of herself are huge, so she’s not afraid to try new things and embrace new opportunities because she realizes that to be BIGGER, she has to be everywhere, all the time. So how can you or your brand seemingly be everywhere all the time? You have to let people know what you can do for them. Then you have to “sell” that and tell that story in as many ways as possible. Here are a few ways to do this: -         Start your own blog or newsletter -         Write and promote a book -         Do interviews to promote yourself as an expert in your industry -         Write for a local newspaper or online media outlets -         Get involved with your community – local schools and community No matter how you put yourself out there, the keys to success are always the same: -         Stay active -         Stay consistent -         Stay committed Let me know if you want me to share more advice about building your personal brand. Cheers to your success! 🥂 #personalbranding #marketing #publicrelations #jenniferlopez #branding #personalbrand #metgala Image source:

PR lessons I learned from brands In 2020, Tanishq the beloved jewelry brand of India, released an ad celebrating unity through love. It showcased a beautiful scene of an interfaith couple celebrating a baby shower. However, the ad backfired. Social media was flooded with accusations that it promoted "love jihad," a divisive term used against interfaith marriages. As always social media came up with hashtags like #boycotttqnishq This situation indeed became a test for Tanishq's PR and crisis communication team. They wanted to clarify their message without seeming defensive because it was a very sensitive issue to touch on especially in a country like India with diverse cultures. They acknowledged the situation very beautifully rather than justifying the situation they addressed the situation by prioritizing empathy. They understood the hurt sentiments of the people and promptly withdrew the ad. Without creating more damage. They kept the major focuse on their values. Their statement re-emphasized their commitment to inclusivity, reminding everyone about the original message of unity. By acting proactively and prioritizing their core values, Tanishq navigated a tricky situation. This situation highlights the importance of cultural awareness in marketing and clear communication during a crisis. So, what can we learn from this? A crisis communication plan with empathy and clear messaging can guide a brand to survive and get through a storm. Social media can be a powerful tool, but it can also be a minefield. How can brands ensure their messaging resonates with diverse audiences? Share your thoughts in the comments below! #Tanishq #CrisisCommunication #PR #SocialMedia https://lnkd.in/gVnmViME

In my corporate girl styling era and I'm loving it. my corporate styling era has been an exciting journey—one where I've discovered the beauty of blending professionalism with personal flair. As a corporate girl and the founder of a lifestyle brand, striking the right balance in my daily outfits has become an art form in itself. Each day presents a delightful challenge as I navigate between two worlds: the consultancy/advisory field, where I engage with clients on matters of strategy and business, and the dynamic realm of creativity and everything else. And let me tell you, it's been an absolute blast! From tailored suits that exude confidence in boardroom meetings to chic ensembles that reflect my creative spirit during brand brainstorming sessions, every outfit tells a story and sets the tone for the day ahead. It's a beautiful fusion of professionalism and personality, and I wouldn't have it any other way. What I love most about this journey is the endless array of experiences, challenges, and work commitments that each day brings. Whether it's strategising with clients on market trends or unleashing my creativity in designing the latest collection for my brand, every moment is an opportunity to learn, grow, and evolve. So here's to embracing the corporate chic lifestyle, where every outfit is a canvas and every day is a new adventure. I'm grateful for the opportunity to pursue my passion, make meaningful connections, and leave my mark on the world—one stylish step at a time. #CorporateStyle #FashionForward #EntrepreneurLife #Professionalism #PersonalFlair #WorkLifeBalance #EverydayAdventures #Gratitude https://lnkd.in/gXb92DEV

What Hermès is doing to reintroduce the brand’s heritage, core elements, and culture to the modern audience is setting the bar high for all fashion houses. It feels like an authentic and natural exploration into more relatable media without sacrificing the luxury that makes the brand aspirational. A huge salute to Natalie Grant and the rest of the team there for finding creative ways to world build while touching on areas that the everyday person can connect to. Playing with juxtapositions the way they’re doing makes everything more intriguing to watch and pay attention to. With the focus being on Saut Hermès 2024, the annual show jumping competition the brand sponsors we get reels like: - Competition horses getting ready with a sound bath, spa treatment, and positive affirmations. - ASMR and cuts between the team members high fiving or horses being pat to a familiar rhythm. - A mind bending “back and forth” moment (won’t spoil it) - A bottomless bin of lucky charms for partner rider Ben Maher that is as fun as it is a witty way to show off the brand’s goods. And most of all, the horses. We are getting a bunch of horses. Who doesn’t love horses. I’ve linked their Instagram below, go explore and enjoy, and you’ll more than likely come to the same conclusion. Banger job 🤟🏾 #advertising #marketing #digitalstrategy #luxuryfashion https://lnkd.in/eSfbWcpz

Exciting News from Karat Social! 🌟 We're proud to unveil our VIP Marketing Strategy and Tactical Roadmap program, meticulously crafted for luxury jewelry brands poised for market dominance. This bespoke service is your ticket to enhancing visibility and outperforming competition with a sophisticated, actionable marketing strategy. Dive into the future of luxury jewelry marketing and redefine success on your terms. Discover more about our tailored approach to excellence: karatsocial.com/vip #LuxuryJewelryMarketing #BrandElevation #KaratSocial #MarketingAudit

Facebook ad managers, here's a trending ad idea. Create a transition ad using the "Blockbuster song from Coke Studio. This song by Coke Studio is becoming a new trend. However, not many brands have capitalized on it. The song is rapidly gaining popularity. So, this is the best time to create content on it. Create this ad today and let it go viral during the weekend Here are a few references: Makeup Artists https://lnkd.in/gB-TW5Uj Fashion Brands https://lnkd.in/gbFycBU5 https://lnkd.in/g3G4ZikS https://lnkd.in/gv_T_zME BTS/ Before After Videos https://lnkd.in/gEd4yFgK Skincare brands https://lnkd.in/g6_Yc7nz Deepak Adhikari Ismat Saifi Pooja Batra Tarun deb Dheeraj Arora Ankit Marhatta Ayush Pateriya Vishal Pachauri

🎱 MARKETING LESSONS from the 2024 LACMA Art+Film Gala 🎱 At BL8K, we’re inspired by events that blend fashion, art, and impactful marketing. Here’s what brands can learn from LACMA’s standout evening in terms of creating a memorable marketing experience: 1. STRATEGIC BRAND PARTNERSHIPS: Gucci's sponsorship defined the event’s luxury tone and amplified its visibility. Lesson: Align with partners that elevate your brand. 2. ATMOSPHERIC STORYTELLING: The iconic Urban Light installation set the perfect scene for Gucci’s collection, reinforcing brand storytelling. This installation has become an iconic symbol. Takeaway: Curate settings that enhance your brand's message. 3. EXCLUSIVE EXPERIENCES: From the guest list to the ambiance, exclusivity created allure. Tip: Offer VIP feels that resonate with your audience. 4. PURPOSE-DRIVEN MARKETING: Raising $6.4M+ (the event's fundraising record) for LACMA, the event showed that philanthropy builds brand value. It was a platform for good. Insight: Socially-conscious consumers seek brands that give back. 5. AUTHENTICITY OVER PERFECTION: Unforgettable fashion moments reminded us that bold, authentic storytelling connects best with audiences. It wasn’t about polished perfection and it felt unapologetically unique which resonates more deeply with the audience especially today. For more insights, check out our latest article on the Best Fashion Moments at the 2024 LACMA Art+Film Gala! https://lnkd.in/gJb9QD_H #MarketingTips #FashionMarketingTips #LACMA #BL8K #FashionEvents