Proximity ads’ Post

From Spark Ads to LIVE Shopping Ads, there's a lot of formats to take advantage of on TikTok. For my first blog post at Embryo, I’ve pulled together the 8 TikTok ad formats you need to know about 📱 👇

TL;DR 📖-📢: TikTok Unleashes Ad Campaign in Bid to Ward Off Potential Sell-Off ✅Key Takeaways: - TikTok is launching a new ad campaign in an attempt to counter legislation that could force it to sell its US operations. - The new campaign aims to highlight the platform's importance and benefits to American society and its potential harm on businesses and creators if it were to be sold off. - Federal lawmakers are pursuing legislation such as the 'American Innovation and Choice Online Act' to curb TikTok’s dominance and influence. 🔍Insights: - TikTok's new campaign is a strategic move to not only protect its interests but also to focus on its necessity in the current digital marketplace. - TikTok tries to project itself as a critical platform for small businesses and content creators, focusing on its economic impact. - This move reflects TikTok's determination to maintain its foothold in the American market and establishes its intent directly to the public. 🧭For Marketers, Brands, & Content Creators: - If the sell-off goes ahead, it might cause a big disruption for marketers and brands who have invested heavily in TikTok for their campaigns. Plan for contingencies and be ready to pivot strategies. - Despite legal challenges, TikTok continues to deliver measurable results for ad campaigns. Hence, it remains a valuable platform for marketing efforts. - Keep an eye on the scenario as it unfolds. This could change the landscape of social media marketing, especially if similar laws are enacted elsewhere. 🎉Conclusion: - The TikTok ad campaign is a powerful reminder of the role social media platforms play in today's digital economy. - Regardless of the potential sell-off outcome, the importance of staying adaptable in the ever-evolving digital landscape is critical. - As the situation evolves, it will continue to shape the broader discussions around tech companies' influence and how they are regulated. #TikTokNews #SocialMediaMarketing #DigitalAdvertisingLaws Update as of 01/04/2024 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates. ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

Kaitlin Joplin believes that Youtube advertising should be a part of your advertising strategy. 🖥 In this article she gives us 5 reason as to why this is the case in todays advertising market. 1. There is an incredibly large reach with over 2 billion active monthly users on the platform. 2. If you know your niche and deliver a product that a lot of people either need or want then the advertising can be extremely cost effective costing only 10-30 cents per impression. 3. You can directly target your audience based on their wants and needs. 4. Youtube offers bidding strategies when it comes to creating an advertising campaign which is unique to youtube's services. 5. There are accurate analytics that help the advertiser to see if their campaign is going as well as they had planned. Would you ever use youtube as a platform for your advertising? https://lnkd.in/g5qvGKjg.

Hoping to stay on top of the TikTok advertising game in 2024? Our latest guide is your secret weapon! Discover how TikTok ads work and the benefits they can bring to your brand. Don't just follow the trends; set them! Get ahead of the game with our 10-step guide. Ready to TikTok your way to success? Click here: https://lnkd.in/dwbh8_-p #TikTokAds #DigitalMarketing #AdStrategy

Yes, TikTok is making headlines right now. 👀 But don’t let that distract from TikTok's status as an advertising powerhouse for brands. 💪 And while CPG some brands may be second-guessing TikTok ads, the numbers don’t lie. 📈 Learn more about the current state of #TikTok advertising and the types of brands seeing big results with creator campaigns. 👇 https://hubs.la/Q02psYDF0

Yes, TikTok is making headlines right now. 👀 But don’t let that distract from TikTok's status as an advertising powerhouse for brands. 💪 And while CPG some brands may be second-guessing TikTok ads, the numbers don’t lie. 📈 Learn more about the current state of #TikTok advertising and the types of brands seeing big results with creator campaigns. 👇 https://hubs.la/Q02pt8-x0

Yes, TikTok is making headlines right now. 👀 But don’t let that distract from TikTok's status as an advertising powerhouse for brands. 💪 And while CPG some brands may be second-guessing TikTok ads, the numbers don’t lie. 📈 Learn more about the current state of #TikTok advertising and the types of brands seeing big results with creator campaigns. 👇 https://hubs.la/Q02pt4z-0

TikTok research notes that creator-based Spark Ads boost ad engagement in a big way, including longer watch times, more conversions and greater brand recall - driving billions of dollars in consistent ad revenue year-over-year. Would you believe TikTok's ad platform and features have advanced to rival those of Meta for ecommerce? Since the platform empowers brands to create the least “salesy” ads possible, more and more brands are looking at raw & organic content that doesn't interrupt or annoy users the way traditional ads often do. If you're thinking of advertising on TikTok, check out our latest post on the pros and cons and start building your strategy sooner than later 🙂 https://lnkd.in/g8NaGgdY

Yes, TikTok is making headlines right now. 👀 But don’t let that distract from TikTok's status as an advertising powerhouse for brands. 💪 And while CPG some brands may be second-guessing TikTok ads, the numbers don’t lie. 📈 Learn more about the current state of #TikTok advertising and the types of brands seeing big results with creator campaigns. 👇 https://hubs.la/Q02pt6Md0

Stay ahead of the game with our guide to the 5 TikTok ad types you need to know in 2024! 🚀 Our latest blog breaks down each ad type and how they can elevate your advertising strategy. Ready to make an impact on TikTok? Let's explore the possibilities together! 💫📱 #TikTokAds https://lnkd.in/gJcKiqmH