What’s your 2025 marketing game plan? Have you managed to master the complexities of AI-driven media planning? And with digital fragmentation accelerating at pace, how will your brand navigate this fast evolving landscape in the new year? We've answers to all this and more, as we explore 2025's key marketing trends... #MarketingInnovation 💹 #DigitalTransformation 🛜 #2025Strategy 🧭 #MediaPlanning 🗺️ #MarketingForesight 🔭
Smithfield Agency
Advertising Services
London, Greater London 2,533 followers
A media agency that thinks big to deliver more
About us
We are a media agency that thinks big to deliver more. If you want your business or brand to achieve more, grow more and mean more, then Smithfield is the agency for you. We are an independent marketing agency specialising in media planning and buying, as well as related services. While our London base retains the boutique feel valued by long-term clients from start-ups to multinationals, Smithfield is also part of the world’s largest network of independent agencies – so scale is no issue. With 1200 accredited partners covering 116 countries, we have reliable access to the right people in each market. Our international service covers creative, media, PR, media planning, media buying and all forms of digital communications. Our expertise lies in brand and response advertising, enabling us to create impactful campaigns that can add real value to your business. We offer the best of both worlds - bespoke deals with buying clout as we are media independent, but aligned to massive global buying point. Our expertise as a full-service media planning agency spans across the following disciplines and media channels: competitive analysis * audience profiling *media strategy * TV * outdoor * radio * press * door-to-door * VOD * digital media * online display * video display * mobile display* native advertising* social media advertising* PPC * SEO * affiliate marketing * lead generation * CRM * email * Our goal is to help every business we work with grow and succeed, and we work hard to make this happen. We work continuously to optimise your media and evolve it through each iteration to ensure maximum return for your investment. We love a new challenge and meeting new people. So, please drop us a line or give us a call. Now. And find out how we can help you move your media forward [email protected].
- Website
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https://www.smithfieldagency.com
External link for Smithfield Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, Greater London
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Media Buying, Media Planning, Customer Profiling, Online Advertising, PPC, SEO, Media Strategy, Integrated Marketing Communications, Native Advertising, TV advertising, OOH Advertising, SEM, Radio Advertising, Outdoor Advertising, Print Advertising, TV Planning, TV Buying, Advertising Measurement and Attribution, Online Measurement and Attribution, Campaign Effectiveness, Audience Profiling, Brand Studies, Audience Research, Content Planning, Performance Media, Planning for Performance, Brand Response Advertising, Direct Response Advertising, AI Attribution, Advanced Analytics for Marketing, Marketing Mix Modelling, CTV, DOOH, Social Media Advertising, SEO, Programmatic Advertising, Privacy & Consent Managment Consultation, Brand Tracking, Measurement for Media Effectiveness, and Plannning for Performance
Locations
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Primary
22 St. James's Walk
London, Greater London EC1R 0AP, GB
Employees at Smithfield Agency
Updates
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🎯 Breaking News from Smithfield! The numbers don't lie: £9.2bn in UK ad spend for Q1 2024. But here's the twist – success isn't just about bigger budgets or hyper-targeting anymore. In our latest deep dive, we're challenging conventional wisdom about audience segmentation and sharing fresh insights that might surprise you. (Spoiler: Sometimes the best ad for one audience is the best ad for all... ) Tap through for game-changing perspectives from our strategy team and marketing legend Mark Ritson. Time to rethink how we're spending those digital budgets? We think so. 👇 #SmithfieldThinks #MediaPlanning #DigitalMarketing #AgencyLife
Social media advertising in 2024: maximising impact in the UK market
Smithfield Agency on LinkedIn
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A big thank you to the IPA (Institute of Practitioners in Advertising) for sharing our latest research on how Gen Z really connects with social media and advertising. 🌐✨ At Smithfield, we believe that understanding your audience on a deeper level is key to building meaningful campaigns, and our article dives into the trends, challenges, and values that make Gen Z unique. The IPA’s recognition reminds us of the value of insights that are real and relevant — from tackling FOMO and mental health to embedding DE&I authentically 🌍🌈🤝👩🏽💼👨🏻💻👩🏿🏫👨🏾🔧👩🏼🔬. This research is about helping brands see Gen Z as they are, so they can create campaigns that truly resonate. 💬🤝 Thanks, IPA, for amplifying this conversation on connecting with today’s audience! 🚀 🔗 Read the full article here: https://bit.ly/4hdchNx #GenZ #MarketingResearch #SmithfieldAgency #IPA #AudienceInsight #MeaningfulMarketing
Is your marketing missing the mark with Gen Z? At Smithfield, we’ve always believed in the power of insights to shape effective campaigns. In our latest piece, we explore how brands can better understand the complex relationship Gen Z has with social media — from FOMO and mental health to the role of DE&I in creating impactful campaigns. Read the full article to discover key strategies and see how we reached 50% of the UK’s 16 to 30-year-olds with our gold-winning campaign for Hospitality Rising: https://bit.ly/4hdchNx #MarketingStrategy #GenZ #DEI #DigitalTransformation #SmithfieldAgency #BehaviouralEconomics
Is Gen Z Really Hooked on Social Media?
Smithfield Agency on LinkedIn
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Is your marketing missing the mark with Gen Z? At Smithfield, we’ve always believed in the power of insights to shape effective campaigns. In our latest piece, we explore how brands can better understand the complex relationship Gen Z has with social media — from FOMO and mental health to the role of DE&I in creating impactful campaigns. Read the full article to discover key strategies and see how we reached 50% of the UK’s 16 to 30-year-olds with our gold-winning campaign for Hospitality Rising: https://bit.ly/4hdchNx #MarketingStrategy #GenZ #DEI #DigitalTransformation #SmithfieldAgency #BehaviouralEconomics
Is Gen Z Really Hooked on Social Media?
Smithfield Agency on LinkedIn
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FAST TV and Connected TV (CTV) are reshaping how brands reach audiences. With UK smart TV ownership surging from 11% to 74% over the past decade, Free Ad-Supported Television (FAST) offers exciting opportunities for advertisers. As the connected TV landscape expands, now is the time to explore this cost-effective, high-impact channel to reach new viewers. Discover why FAST TV and CTV should be part of your strategy. #FASTTV #CTV #ConnectedTV #TVAdvertising #AdvertisingTrends #SmartTV #StreamingMedia
The Future of TV Advertising: How FAST and Connected TV (CTV) Are Changing the Game
Smithfield Agency on LinkedIn
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🚀 The Digital Revolution in Outdoor Advertising is Here! 🚀 Discover how Digital Out-of-Home (DOOH) is transforming the way brands connect with their audiences. From programmatic technology to hyperlocal targeting, DOOH is redefining the future of advertising. 📊✨ Want to learn more about the rise of DOOH in the UK and how your business can leverage it for real results? Check out our latest insights here: https://bit.ly/4gGnpC7 #OutdoorAdvertising #DOOH #DigitalOutOfHome #marketingstrategy #InnovationinAdvertising #DigitalMarketing #DOOHAdvertising #ProgrammaticAdvertising #PlanningforPerformance
DOOH advertising in the UK: the digital revolution in Out-of-Home marketing
https://www.smithfieldagency.com
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Measuring advertising performance is a key aspect to anyone involved in marketing. Learning from the past and optimising the future is built-in to what we do at Smithfield Agency. We've been very active in this area for a while (including myself!), so come and have a chat/coffee about what MMM and MTA can do for you.
🚀 Unlock the Full Potential of Your Marketing with AI Attribution 🚀 In today’s digital landscape, understanding the true impact of your marketing efforts is crucial. Our latest article dives into how Smithfield AI Attribution uses a triangulation approach, combining Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM), to deliver actionable insights 📊 that optimise ROI 📈 and drive data-driven decisions 💡. Whether you are seeking to improve channel effectiveness or gain a comprehensive view of your marketing performance, this framework offers the clarity you need. 👉 Read more about how we can elevate your marketing strategy and fuel business growth. #MarketingStrategy #AIAttribution #DigitalMarketing #MarketingInsights #ROAS #DataDriven #GrowthHacking #BusinessGrowth #MediaROI #MarketingROI #MarketingMixModelling #MultiTouchAttribution #SmithfieldAgency #PlanningforPerformance
Unlock the Full Potential of Marketing with AI Attribution
Smithfield Agency on LinkedIn
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🚀 Unlock the Full Potential of Your Marketing with AI Attribution 🚀 In today’s digital landscape, understanding the true impact of your marketing efforts is crucial. Our latest article dives into how Smithfield AI Attribution uses a triangulation approach, combining Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM), to deliver actionable insights 📊 that optimise ROI 📈 and drive data-driven decisions 💡. Whether you are seeking to improve channel effectiveness or gain a comprehensive view of your marketing performance, this framework offers the clarity you need. 👉 Read more about how we can elevate your marketing strategy and fuel business growth. #MarketingStrategy #AIAttribution #DigitalMarketing #MarketingInsights #ROAS #DataDriven #GrowthHacking #BusinessGrowth #MediaROI #MarketingROI #MarketingMixModelling #MultiTouchAttribution #SmithfieldAgency #PlanningforPerformance
Unlock the Full Potential of Marketing with AI Attribution
Smithfield Agency on LinkedIn
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🌟 Welcome, Tia Binny! 🌟 The Digital Team has had an influx of talent – we’re excited to welcome Tia as our new Digital Media Executive! 🎉 Originally from India, Tia moved to Bath to complete her Master’s in Marketing and is now bringing her expertise and fresh perspective to Smithfield. 🌍📈 When she’s taking time off from continuously learning, Tia loves to travel – Barcelona is high on her list, so if you’ve got any tips, she’d love to hear them! ✈️☀️😎 Tia’s also a big fan of Italian cuisine, so prepare for some delicious team lunches on Wednesdays. 🍝🍷🍕 With her Master’s in hand and a real passion for media, Tia is eager to make her mark. We’re looking forward to seeing her grow and thrive in her career here at Smithfield Agency. #Who’sWhoinMedia #NewTeamMember #DigitalMarketing #PlanningforPerformance #SmithfieldAgency #MarketingCareers
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In light of recent events, we at Smithfield are reaffirming our commitment to inclusivity, safety, and responsible advertising. This article shares our stance on the importance of diversity, equity, and supporting all communities, including our own team members and fellow businesses. #DiversityAndInclusion #BrandSafety #SupportUKBusinesses #SmithfieldAgency
Standing Together for Inclusivity, Safety, and Responsible Advertising
Smithfield Agency on LinkedIn