Smithfield Agency’s Post

Agencies and media owners predict a 40-80% growth in Digital Out-of-Home Advertising this year, as an ‘unskippable and unscrollable’ channel that can break through to target audiences effectively. With ever-expanding OOH targeting capabilities, brands can strategically select where their campaigns run, maximizing impact and results in 2024.

5 Reasons Out-of-Home (#OOH) ads are the missing piece to your Connected TV (CTV) Ad Campaigns: 1. Measurable Impact 2. Enhanced Brand Exposure 3. Real-World Engagement 4. Targeting Precision 5. Increased Foot Traffic and Sales These are some of the ways an integrated advertising approach using outdoor ads can add a measurable compliment to the #connectedTV advertising you are already running. Learn how each of these results can be achieved with our latest blog.

The future of advertising is increasingly centered on programmatic digital out-of-home (prDOOH), which is experiencing significant growth. Insights from VIOOH reveal that the integration of data-driven strategies is reshaping the advertising landscape. As third-party cookies phase out, out-of-home media owners have a crucial opportunity to leverage their data assets for more effective audience targeting. By embracing innovations such as dynamic creative optimization and sustainable practices, prDOOH is poised to deliver substantial value for advertisers. For a deeper understanding of these trends, read the full article here: https://lnkd.in/d3NcpwRw #prDOOH #ProgrammaticAdvertising #DigitalMarketing #OOH #AdvertisingTrends

Digital out-of-home is a unique channel that offers the ability to connect with audiences in context. As DOOH continues growing in popularity, brands are discovering targeting and messaging strategies that resonate and drive results. Read about the latest DOOH trends: https://loom.ly/-5fLJKY #DOOH #digitaladvertising #programmatic #adtech #mediabuying #trends #OOHadvertising #adPlanet

Unlock the Future of Billboard Advertising with Programmatic Buying! Discover how programmatic buying is transforming billboard campaigns by offering real-time data, targeting precision, and enhanced flexibility. Embrace the future of out-of-home advertising and see how technologies like this can amplify your brand's visibility and engagement. Ready to revolutionize your advertising strategy? Join the discussion below and let us know how data-driven decisions can elevate your marketing! 📈 #BillboardAdvertising #ProgrammaticBuying #OOH #DigitalBillboards #EffortlessOutdoorMedia #MarketingTrends

🌏 #ProgrammaticDOOH is accelerating growth, the momentum is unstoppable! 🚀 At Vistar Media, we’re working tirelessly to show how #outofhome has evolved into a data-driven, cost-effective, measurable, and transparent medium. Here’s why #DOOH is becoming a mainstream channel: 1️⃣ CPM-based buying ensures precise audience targeting and budget efficiency. 2️⃣ Transparency at its core – Impressions-based reporting and granular tools enable real-time performance tracking. 3️⃣ Modern DOOH drives outcomes like engagement and conversions. 4️⃣ Advanced targeting capabilities: Time, location, audience behavior, and even weather data make OOH campaigns as sophisticated as digital ads. 💡 Why does this matter? In SEA’s dynamic markets, DOOH is no longer a “nice-to-have”—it’s essential for driving measurable impact. 🌟 Are you ready to elevate your marketing campaigns? Let’s connect and explore how programmatic DOOH can transform your strategy! #OOH #pDOOH #SoutheastAsia #VistarMedia Ben Baker Teegan Gardner Nydia Goh Sharin Chawla Trenna Ong Kheng Hian Ong Janice Ong

🚀 For Brands Looking to Amplify Their Advertising Game! 🚀 The power of combining Out-of-Home (OOH) and mobile advertising. Capturing your audience's attention requires more than just visibility—it demands memorability. 🌟 Discover how integrating OOH with mobile advertising can not only enhance your targeting and personalization but also create interactive campaigns that truly engage your audience. From leveraging geofencing technology to measuring the real impact of your ads, this post covers it all. 👉 Dive in and explore how your brand can stand out in a crowded marketplace: https://lnkd.in/gAufSd3T Let's make your brand unforgettable, together. #AdvertisingInnovation #OOH #MobileAdvertising #DigitalMarketing #AlwaysOnDigital

PSA for my Healthcare advertisers: DOOH is on the rise, with advancing measurement solutions, and retargeting - you should be this adding this to your strategy for 2025 (DOOH conference advertising, and post-conference re-targeting anyone?!) Dynamic flexibility, interactive engagement, and precise location-based targeting. StackAdapt shows you how DOOH can help your ads stand out.

Hyperlocal businesses, are you leveraging Indoor DOOH advertising? It’s a game-changer for increasing visibility and driving engagement in your community. From precision targeting to real-time analytics, discover how this dynamic tool can elevate your local presence and boost ROI. Learn more in our latest blog: https://lnkd.in/gQJP_SXG #DOOH #HyperlocalMarketing #IndoorAdvertising #SmallBusinessGrowth #DigitalMarketing

Interactive ads redefine CPG marketing: Instacart & Roku’s new partnership In a groundbreaking collaboration, Instacart and Roku are revolutionizing the way consumers engage with CPG (Consumer Packaged Goods) brands. Their expanded partnership introduces interactive ads, enhanced targeting, and closed-loop measurement. These ads, embedded with QR codes, allow consumers to receive personalized product info via text and seamlessly purchase directly from Instacart’s platform. As Tim Castelli, VP of Global Advertising Sales at Instacart, puts it, “We’re transforming how CPGs connect with consumers, making every ad not just an impression, but a direct pathway to purchase.” This approach is reshaping digital marketing strategies by turning passive ads into active shopping experiences. Could this be the future of advertising? The combination of entertainment and commerce opens up endless possibilities for CPG marketers and brands to increase customer engagement and drive sales. #MarketingInnovation #FoodTech #InteractiveAds #CPGMarketing #InstacartPartnership #RokuAds #DigitalCommerce #AdTech #ConsumerEngagement #QRCodeAds #DirectToConsumer #ProgrammaticAds #TargetedMarketing #ClosedLoopMarketing #AdPersonalization #ShopFromYourTV #CustomerExperience #RetailMedia #ECommerceSolutions #DigitalTransformation #TechInRetail