Mark Smith

Did you know that OOH has an online sales multiplier of 1.7, meaning for every £3 spent in store due to OOH, £2 is spent online! Brilliant 'Clicks and Mortar' webinar yesterday from GroupM hosted by Tom Jameson and in partnership with Cebr, Clear Channel UK, Global and JCDecaux, unveiling new research showing how OOH drives ecommerce spending plus a deep dive into key categories. As the latest AA/WARC figures show, last year only three channels grew and these included Online and OOH, showing that the two-screen future of Online and OOH has arrived. This webinar is a must-see. #insight #OOH #DOOH

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What are our Lancashire audience ready to buy? In-market segments are groups of users on the Reach online network who are actively browsing, researching or comparing the types of product or service you sell. By using in-market segments we can target specific user groups, ensuring your ad only appears in front of those most likely to take notice. Our top 20 in-market segments based on what our Lancashire users are browsing, researching or comparing. #lancashire #lancashirebusiness #marketing #advertising

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Big Up Your Brand Stories with Malls Live! Looking to take your brand to soaring heights this summer? Clear Channel UK's far-reaching Malls Live network stretches across the UK's most prominent retail and leisure destinations, putting your brand front and centre with captivating full-motion video that demands attention! With eye-catching screens in bustling towns and city centres all over the country, the opportunities for connecting with diverse, urban audiences and making a big impression are endless. Here are just three reasons why this summer is the perfect time to do more with Malls Live 👇 ✅The UK’s Leading Malls Video Network: With over 500 full-motion video screens, strategically placed in 34 top-notch malls, your brand's message will be seen and remembered by countless shoppers, making your campaign more impactful than ever! ✅Centres of attention: 75% of Clear Channel malls are situated in bustling towns and city centres. That means your brand will enjoy maximum visibility and dwell-time from just the audiences you’re looking to reach! (a recent collaborative study with Lumen and GroupM OOH shows high dwell-time OOH formats like Malls drive longer amounts of attention and greater consideration). ✅Favourite spots: If you're looking to connect with Gen-Z & Millennials (and you should be!), you should know that 95% of these valuable shoppers have visited a mall in the last 3 months. Talk about the perfect place to make your brand shine this summer! ☀️ Click here to discover what you can do with Malls Live today 👇 https://okt.to/XUpdru #OOH #DOOH #PlatformforBrands #Malls #Retail

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The final night of SECTA Women’s 💥 We’re all set for an unforgettable evening in Shoreditch 🤯 Here’s what we have in store... Savills vs. OMD UK Savills have emerged as a real powerhouse this season, but the big question remains - will our dynamic duo, Rebecca and Jade, deliver another red-hot performance? 🔥 And what’s this we hear about a potential Phoenix return for the final week? This could be the twist that seals their season in style… Meanwhile, OMD will need to summon all their strength, but if anyone can rally the troops and push them to victory, it's the ever-determined Bea! Can she spark the ultimate comeback? ⚡ Dewynters vs. Ogilvy UK  Ogilvy have been on an upward trajectory, growing stronger with each passing week. Now, they’ve become serious contenders 📈 Will Madison have her game face - and spare boots - ready to keep the winning streak alive tonight? Dewynters always bring the fun, but can they channel that infectious energy into goals? Abigail will need to pull off some more show-stopping saves if they’re going to topple Ogilvy in this heated encounter 🧤 VCCP vs. Squire Patton Boggs  Now this is a match you don’t want to miss… Will Squire turn their quiet confidence into a victory to end VCCP’s winning streak? Lily and co will need to be in fine form for this one 🫣 VCCP have been in unbelievable form this season, cruising past every team in their path. But as the finish line approaches, can they see it through? Or is there a shock upset on the horizon? 🌅 History has been made with the first-ever women’s league for companies and we couldn't be prouder of the teams who gave it their all for the last 5 weeks. We’ve loved getting to know you and watching you grow as a team - we hope to see you for the next one! Until then,  VIVA LA SECTA

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Contains compelling evidence of radio’s multiplier effect on results for performance marketers and aims to quantify the extent to which radio advertising can boost web traffic for online businesses, both short and/or longer term. Check it out https://lnkd.in/eDciyZTc #Radiocentre #Bauer #radioadvertising

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Thrilled to again achieve #CharteredMarketer status from the CIM | The Chartered Institute of Marketing. Chartered Marketer is a status recognising those marketers achieving the highest level in our profession. It demonstrates commitment to keeping up-to-date and is awarded on a combination of experience and qualifications. #Marketing #Excellence #Personal Development

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Just a little bit excited to get this out into the world today! We've been busy working in the background on our brand positioning refresh and the launch of our new Offectiveness™  measurement tools and methodology. Head to our website to find out more https://o.agency/ 🙌🏻 As the glue that holds everything together, Offectiveness™ is a new way to understand the impact of your marketing and challenge the ordinary when it comes to marketing ROI in the earned and paid space. #ChallengeTheOrdinary

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A dragon accent favourite from BBC's latest advert: The power of an #accent should not be undermined - ⭐ Accents hold significant influence in #advertising, captivating and resonating with audiences on a deep emotional level. ⭐They evoke cultural connotations, triggering memories and #associations unique to each listener. ⭐Accents infuse #authenticity and #credibility into brand messages, fostering trust and rapport with diverse demographics. ⭐They inject personality and charisma into advertisements, making them #memorable and compelling.

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Havas Media Manchester Launches Boost Programme 🎉 Our Chamber member, Havas Media UK, is proud to announce a transformative opportunity for underrepresented entrepreneurs in the North West of England through their Boost Business Programme. This initiative is specifically designed to empower businesses that are striving to create meaningful and positive change within their communities.   Recognising the challenges faced by less advantaged entrepreneurs, Havas Media Manchester is committing up to £150,000 in resources to help these businesses thrive. This generous support will be provided in various forms, including media value to enhance visibility, capital investment to fuel growth, expert consultancy to guide strategic decisions, access to state-of-the-art facilities, and other valuable resources tailored to the unique needs of the selected business.   The Boost Business Programme is not just about financial support; it's about fostering a partnership that equips businesses with the tools and guidance they need to scale effectively and sustainably.   Havas Media Manchester is looking for businesses that not only have a strong business model but also a clear commitment to social good. They believe that by supporting entrepreneurs who are committed to making a difference, we can collectively contribute to a more inclusive and prosperous regional economy.   If you believe that you, or someone you know, could benefit from this exceptional opportunity to take your business to the next level, we encourage you to apply. https://bit.ly/havasboost #MeaningfulDifference #HavasBoost

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Why does Warner Leisure Hotels appear to be spending so much money on Television but not apparently reaping the benefits? You can see that despite being the largest sector spender and having a good mix of media channels, their visits are lower than some of their competitors who are spending far less. Why? Our research suggests that Warner's lower visit-driving TV performance could be the result of TV targeting not reaching the right demographic. Find out more in the full report: Link to report: https://lnkd.in/eDtVn72V #WarnerHotels #MarketingSuccess #ConsumerProfile #HighSpendingGuests #MarketingStrategy

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Out-of-Home Advertising is not only unmissable but also one of the most powerful traditional advertising channels to drive sales, delivering high comparative returns on investment compared with other media. Get in touch today to find out more! #ooh #outdoor #advertising #agency #marketing #uk prioritymediaagency.co.uk

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I love putting together visuals that explain what we do, and why (hopefully a little clearer!) Over this year, we've been working on turning our services into a replicable, tailorable model. So we have one clear core way of working, that generates obvious results. The idea being that we build it for you, we add it onto what you have, or we even license it to you. Our approach is built on our founding concept: that consumption today is an infinite digital loop of inspiration, exploration, community and loyalty, with content at the core. You need an omni-channel approach, to be omni-present for discovery. So we don't built marketing funnels, we build LOOPS! What do you think of this visual, is it helpful ?

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An interesting and insightful day ahead with Karen Light from Alchemy Media Limited hearing from industry leaders on client, media owner and agency side at the Future of Media Conference in Manchester. If you’re interested in hearing more about insights from the day, drop us a note. #fomm #advertising #mediabuying #mediaplanning

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Its nearly Q4 (!!!) and I know lots of you have been (and still are) deep in planning and imminent activations! If you are looking for some festive insights download our report and talk to one of the team! A great write up from #performancemarketingworld and Sarah Tsirkas #winningQ4 #digitalfootfall #ecommerce #blackfriday #cybermonday #gifting #mediaplanning #mediabuying #teads #ctv #omnivideo #mediabuying

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Sharing an insightful report! OOH is now one of the most sustainable advertising mediums, being just 3.3% of the total power consumption and under 3.5% of the overall carbon footprint in a study conducted for the UK. This comprehensive study by Outsmart and KPMG highlights the sector's dedication to minimizing emissions and enhancing sustainability practices. Leading OOH media owners are driving initiatives such as recycling, energy-efficient lighting, and sustainable logistics. #SustainableAdvertising #OOH #GreenInitiatives #AdvertisingTrends

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A brand stretch too far? Continuing on the topic of brand stretch in this week's blog, David Taylor explores Sainsbury's decision to exit banking and refocus on its core business. Reflecting on the importance of balancing both size of prize and ability to win. https://lnkd.in/ehEUr-vY

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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