Mark Jorgensen

How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

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Here are some crucial elements you need to consider to maximise the effectiveness of your direct response. If you want to find out more, listen to the full episode below: https://lnkd.in/em-46Vnj #directresponse #tv #advertising #mediaagency #tvagency #drtv #audience #insights

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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The newest episode of the ICS-digital podcast is live now! 🎙️ Join Martin Calvert as he teams up with Digital PR Director Laura Smith for an exciting episode packed with tips for home and garden marketers. From creative campaign ideas that supercharge SEO to product-led seasonal pushes, they've got you covered. It’s an info-packed PR chat full of inspiration to help take your marketing to the next level. Don’t miss it ✨ - https://lnkd.in/em2JgFA9 #SEO #PR #Podcast #DigitalMarketing #InternationalSEO #ContentStrategy #Transportation #MarketingTips

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I've worked with 50+ investment companies on lead-gen. 90% struggled with passing ad regulations. Here's 3 tips to ensure that your ads pass: 1. FCA - Google Ads to the UK need an FCA number - If you don't have one, run campaigns overseas to English speakers Want an up-to-date list on which countries you're allowed to target? ↳ Message me 'COUNTRY' and I'll send the top-performers over. 2. Ad content - Ads are not allowed to be misleading - Don't advertise any guarantees that you can't fulfill - Your content must be correct to your services/ products 3. Compliance - If you have a compliance team, have them sign ads off - Train them up on the FCA advertising regulations Following the FCA regulations is so important. Use the tips above to keep yourself out of trouble.

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Should be another good one! Join me and my fellow guests from Sky Media UK and Zipcar plus our experts from Tug as we delve into the advancements in Targeting and Measurement that make up Brandformance #brandmeasurement #digitalmarketing

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Elevate your brand, connect with a distinguished audience, and align yourself with London’s key hub for the business community with LCCI’s sponsorship opportunities. We have a wide range of sponsorship packages for businesses looking for bespoke marketing services to meet their strategic goals. Sponsorship can provide in-depth alignment with a series of events, a policy initiative or an LCCI programme, each offering effective face-to-market access to our network and positioning as trusted suppliers and specialists in your chosen field. 🎫Sponsor an LCCI event to include your company name and logo on all marketing promotions before and after the event. On the day, you would have the opportunity to have a speaker slot and banners and promotional material on display. Plus, you can invite colleagues and clients to the event. 👥Become a Programme Partner and sponsor an entire events programme for one of LCCI's business groups, such as Business Owners Club, Women in Business or the City of London Chamber. 📃Support LCCI’s business publications, research and surveys which provide practical and realistic views and suggestions that help guide policy formulation and application in line with our members’ wants and needs. 🏢Raise your profile through visibility in our Members’ Lounge, a busy hub for businesses in the capital. The high footfall means it is a great place to promote and advertise your brand, product or service. 📈Build a bespoke package with our experienced Sponsorship team. Let us know your requirements and budget, and we can help identify the right opportunities to enhance our business profile and get the most out of your investment. Get in touch today and start building your business with LCCI sponsorship: [email protected], or visit our website for further information: https://bit.ly/4aDWEu2

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Digital radio and digital out of home can be combined to more effectively reach your target audience.

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📣 Last call for contributions for Agency Owners and Leaders Conference 2024: https://lnkd.in/g4zKGC8t 📅 21 November 2024 🧑🏻‍🤝‍🧑🏿 In-person 📌 London 👉 Submission deadline: 22 July 2024 Last November, we hosted an exclusive event for agency owners, CEOs and MDs to discuss the challenges and opportunities of managing and growing a successful market research business. This year we plan to do it again…and more 👏🏾. The Agency Owners and Leaders Conference brings together a panel of business leaders, from within the insights sector and beyond, who are doing remarkable things in their businesses and who are keen to share their journeys and experiences. The day consists of curated peer-to-peer discussions, leadership panel discussions and presentations. Our central themes for the day are growth, strategy and culture. If you’d like to share some of your leadership experience with your peers then please send in suggestions for a: ✔️ Presentation or case study ✔️ Panel discussion ✔️ Round table discussion We’re open to suggestions but topics we’re keen to cover are: 👉 Agency growth ▪️ Agency growth stories: different approaches to structuring and growing a business ▪️ Finances and strategy ▪️ How to be more innovative: embracing change and being agile ▪️ New business development and growing customer value ▪️ Exploring new channel and partnership strategies 👉 Agency transformation ▪️ Gen Z recruitment strategies ▪️ Workplace transformation - flexible and hybrid working ▪️ Strategies for future proofing your business – skills development, people, technology ▪️ Sharing best practice of training and retaining talent Launch of the Market Research Society (MRS) Leaders Forum We're creating an exclusive network for agency business leaders (CEOs and MDs) to discuss operational, strategic and financial challenges and opportunities of running and growing an insight agency. The MRS Leaders Forum will be a year-long programme of bespoke events and a safe space for agency leaders to share experiences, exchange ideas and build meaningful connections that last beyond each meeting. Each half day session will include curated content, round table discussions and a peer-to-peer leadership support and advisory session. The focus for the upcoming three, half-day forum meetings will be: ▪️ Sustainable business growth & innovation ▪️ Client management and development ▪️ Recruitment, team & culture If you’d like to contribute to any of our #leadership events, please register your interest by next Monday 22nd July by emailing [email protected] stating your topic/s preference and providing a brief 200 word description of your proposal. #c4c #callforcontributions #event #leaders #marketresearch #businessleaders #leader

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As its #independenceday today we thought it would be timely to share our MD Sam Smith's op-ed for Creative Review on why we're entering the era of independent agencies. "We’re an industry in constant change. Right now, that change is polarising. At one end we have the networks consolidating, acquiring, merging and investing. At the other, we have the independents forming, diversifying, partnering and innovating. While to many major global brands, networks provide the ultimate one-stop-shop to service billion-dollar budgets, I’ve increasingly found clients of ambitious brands pivoting towards the allure of a little bit of indie magic." Read here to see how that indie magic comes to life: https://lnkd.in/e7Jv6qBn #oped #independentagency #creativeagency

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Let's talk video content... Here's what stepping up your video game can do for your business 👀 Boost Engagement: Grab and hold your audience’s attention in a way that static images and text just can't. 💸 Increase Conversions: Transform viewers into dedicated customers with compelling calls to action. 📱 Optimise Mobile Reach: Reach your audience anywhere, anytime—they're all on their phones! ❤️ Deepen Emotional Ties: Create lasting bonds through stories that resonate and evoke feelings. 📚 Educate Your Customers: Deliver powerful insights and valuable information that make your audience smarter.

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Ignore briefing snobbery - you don’t need to be Mark Ritson or one of those fellas to get an agency brief right. Take a look at our tips for getting the most out of your campaigns here: https://lnkd.in/dACm5C3J #b2bmarketing #marketingagency

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