Lorna Butler

Are you looking to deliver more personalised marketing experiences for your customers? Here's what our clients are doing to achieve this..... *** Upgrade Your MarTech Stack, Elevate Your Customer Experience!** 🎯 In today’s digital landscape, a well-optimised marketing technology stack is key to delivering personalised customer experiences that resonate. By investing in the latest tools and hiring specialist marketers to fine-tune them, you can: - Enhance Personalisation: Tailor your messaging to meet the unique needs of each customer, boosting engagement and satisfaction. - Drive Better ROI: Efficiently target the right audience with the right message, maximising your marketing spend and driving higher returns. - Stay Competitive: Keep ahead of industry trends by leveraging cutting-edge technologies and expert talent. And when it comes to finding the right people, Bodhi is the Data Driven talent agency that can connect you with top-tier marketers who will elevate your marketing performance to new heights. Ready to see the difference? 🚀 #MarTech #Personalization #ROI #DigitalMarketing #CustomerExperience #BodhiResourcing

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Search engines are evolving from traditional SERPs to AI-driven experiences that prioritise user intent with 'rich answers' or 'position zero' snippets at the top. Generative AI, like Chat Experience Results Pages and AI Overviews, is set to revolutionise search by offering dynamic, AI-generated answers above traditional results. This shift emphasises natural language queries and poses challenges for brands to create high-quality, comprehensive content that resonates across topics. Success in this new landscape hinges on providing original, valuable content that guides users through their journey, aligning with the future of AI-powered search. David Castle GM of Resolution Digital digs deeper on the matter and discuss' the importance of brands understanding how to deliver genuine value to consumers, not just relevant answers, to stay prominent in the changing landscape of AI-driven overviews and chat-style search results. AdNews Australia #SERP #CHERPS #SEO #GenerativeAI

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Justice for Paid Search! 📣 Our skilled Paid Search Manager, Vic, shares her 3 Top Tips on how you can maximise your performance across paid search 🚀 Need more expert help? Contact us today 👉 [email protected] #PaidSearch #DigitalMarketing #MarketingTips #CampfireAgency

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Marketers, what do your 2025 inbound plans look like? The way we build content maps and convert leads into tangible revenue has evolved so much! Automation, hyper-personalisation and tailored customer journeys are no longer optional - they’re actually essential. But the best strategies don’t just focus on leads; they focus on relationships. To attract new clients, relationships are everything. Aligning marketing, sales, and service teams isn’t just a ‘nice to have’ - it’s the foundation of a successful inbound strategy. 💡 Building a strong marketing approach that combines brand, content, and SEO, underpinned by powerful copywriting that’s consistent, clear, and insightful. 💡 Creating content that provides genuine value, resonates with your clients’ needs and drives visibility through targeted keywords. 💡 Team alignment and synergy across marketing, client solutions, consultants, operations and candidate care, so every touchpoint builds trust and drives conversion. Inbound marketing isn’t just about leads - it’s about positioning your business as a partner your clients can trust. I’ve shared more of my thoughts on this in a recent article feature (oh yes, my annual claim to fame 🎉) How are you incorporating inbound into your 2025 plans? Reach out if you're up for a coffee and chat about this - DM me ☕😊 #recruitmentmarketing #inbound

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Digital marketing is growing fast in the UK. Did you know that digital marketing spending in the UK went up to £25.84 billion in 2022? It's good that companies recognise the need for investment in this area. What's even better are the job opportunities that come with the growth. The specific areas in marketing that continue to see an increase are: social media, paid search advertising, content marketing, email marketing and video marketing. Read more: https://bit.ly/4arOe9z. #DigitalMarketing #Advertising #Marketers #MarketingTrends

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Unsure about what to do next in your sales conversations? Find yourself constantly creating new emails and documents without any templates or frameworks to guide you? You're not alone. We've analysed over 200 agencies and over 50% scored low in the 'Systems' category, revealing the opportunity for dramatic improvements in their results. Having a solid system in place is crucial for success in business development. Knowing what commitment you need from your clients at each step, taking a data-driven approach, and having access to tools that facilitate high-quality conversations are all key components of a successful sales strategy. If you're finding BD tough right now, don't panic. Start by taking our assessment to identify areas for improvement and then work on implementing the personalised action plan we'll provide you Remember, success is not about being perfect, but about constantly striving to be better. So, what are you waiting for? Take the assessment and start your journey towards improved sales performance. Your future self will thank you. Click on the link in the comments to take the assessment and kickstart your business development journey today.

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Beyond attendance: Unlocking B2B growth with event-led strategies Event-led growth is revolutionising B2B event planning and execution, leading to higher engagement and measurable results. A great article from MarTech on Event Led Growth (ELG) 👇 https://lnkd.in/ecnuDG3x #events #marketing #eventmarketing

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🚨 Marketing Salary Trends: Who’s Leading and Who’s Lagging? Every few months, I like to take the pulse of the marketing sector to stay ahead of emerging trends. My latest research? Eye-opening. Here are the BEST paid sectors for marketers in the UK: 🚗 Automotive: £67,846 (mean salary) 📱 Consumer Electronics: £67,753 💊 Health & Pharma: £67,636 And the lowest? 🎓 Education: £50,709 ✈️ Travel & Leisure: £53,490 ⚽ Sports: £53,490 As for the fastest growing sectors for marketing? 🍽️ Hospitality & Retail 💻 Information & Communications Any surprises ? Interested to hear your thoughts. Add you 2 penny’s worth in the comments 👇 #MarketingTrends #MarketingCareers #MarketingSalaries 

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A conversation many Senior Marketers are having at the moment- Should we manage Social Media ourselves or outsource it to a specialist agency? There are pros and cons to both, but one thing is for sure, the impact of a strong social media strategy can be huge for the bottom line. Join us in a couple of weeks as we look at both sides of the coin and explore the benefits of using an agency vs bringing it in-house. A must-watch for any Senior Marketer. Click on the link in the comments to register.

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𝘈𝘥 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘝𝘪𝘥𝘦𝘰 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘯𝘪𝘵𝘦𝘥 𝘒𝘪𝘯𝘨𝘥𝘰𝘮 𝘪𝘴 𝘧𝘰𝘳𝘦𝘤𝘢𝘴𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 £7.57𝘣𝘯 𝘪𝘯 2024 And yet you are still sat there writing long copy... More and more brands use video to promote themselves. Short 15 second clips catch attention, tell the consumer everything they need to know and most importantly make it engaging and visual. Digital Video Advertising is allowing businesses to shift towards programmatic buying, enabling personalised campaigns for higher engagement. Any businesses that has not yet invested in video ads, it is probably time. Especially with forecasts that video advertising will hit £8.2bn by 2028... Luckily for everyone, I am currently speaking to some super talented Videographers that can fix that problem! 𝐋𝐞𝐭'𝐬 𝐜𝐡𝐚𝐭! ☎Phone - 020 3920 9686 📱 WhatsApp - 0773 690 4791 📩email - [email protected]

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📣 "I think all content isn't created equal; I think ads are becoming personalized experiences. The way that it's optimized can change and I'm excited about our Active Attention variable that helps advertisers and publishers get more attention from video content." Hear KERV CRO, Jay Wolff, talk about personalized advertising and our innovative Active Attention Index that's transforming how advertisers and publishers optimize video content in his interview with TVREV.

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One of the features from my “blue print guide” to success as a Rec Biz Ldr Data is a key part of “top of the funnel” marketing success Here is a summary and some product suggestions we love Remember RDLC Pirates get deals on these tools and help plan the ideal stack for our members across soooo many sectors and styles of business Winning Olympic style

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Building a successful Account-Based Marketing (ABM) programme requires more than just a great strategy—it demands the right expertise and a strong foundation. At Inflexion Group, our team of experienced practitioners understands what it takes to deliver results. Whether you’re launching an ABM initiative, refining your objectives, or seeking tailored training, we’re here to help you make it happen.   In her latest blog, Executive Consultant Dorothea Gosling breaks down the essential strategies for ABM success, highlighting the critical role of building a solid team foundation.   https://bit.ly/4fUrstR   #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingInnovation #TeamSuccess #BusinessGrowth #InflexionGroup #MarketingLeadership

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I think we can all agree that this year has been challenging for businesses, especially for the charitable sector that relies on funding and donations to continue their impactful work. We have summarised what we believe is critical for marketing to succeed in this environment in our blog post below. #marketing #charity

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Just a quick note to say a big well done to all of the winners & nominations to the recent Top 100 Marketing leaders list. It was interesting to read the current trends including many leaders being asked to do a lot more than ever and often with less resources or committed budgets. It would appear that marketing leaders who embrace new technologies and nurture the next generation of talent will drive growth and help the UK continue to lead the way. 👏

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Events are expected to be the main area of marketing budget growth for 2024/25, with a robust net balance of 18.7% of businesses anticipating an uplift in spend compared to the previous financial year. Though main media advertising budgets have declined for the first time in three quarters, while overall marketing budgets have experienced an upturn amid an improving UK economy. Companies are still looking to be as cost-saving as possible but it is not all doom and gloom. Q2 is proving to be busy in the event marketing space and many clients are looking to hire top talent as they expand their teams. #marketing #eventmarketing #marketingbudgets #growth

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How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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The marketing landscape in the UK is evolving at an unprecedented pace. With the current economic uncertainties, a talented marketer can help navigate challenges, drive growth, and ensure your brand stands out. It's your marketing special Midweek Mentions! Now is the ideal time to secure your next marketer. Interested? Get in touch today. #Marketing #Specialists #Growth

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