Meghan Larkin’s Post

Great news for the #creativeindustry! The latest IPA Bellwether report reveals that UK #marketingbudgets have surged by the highest levels in a decade, reflecting a “brightening economy” and falling inflation. 📈 🔹 A net balance of 15.9% of companies reported increased budgets in Q2, up from 9.4% in Q1. 🔹 Main media budgets, including video and audio, returned to growth with a 3.5% increase. 🔹 Events and #directmarketing continue to flourish, showing consistent growth quarter over quarter. What does this mean? Increased confidence and investment in your #marketingstrategy can lead to more innovative campaigns and stronger #brandpositioning. 🌟 💬Share your thoughts! Read the full article 📲 https://hubs.li/Q02HkGZP0

Great news for the #creativeindustry! The latest IPA Bellwether report reveals that UK #marketingbudgets have surged by the highest levels in a decade, reflecting a “brightening economy” and falling inflation. 📈 🔹 A net balance of 15.9% of companies reported increased budgets in Q2, up from 9.4% in Q1. 🔹 Main media budgets, including video and audio, returned to growth with a 3.5% increase. 🔹 Events and #directmarketing continue to flourish, showing consistent growth quarter over quarter. What does this mean? Increased confidence and investment in your #marketingstrategy can lead to more innovative campaigns and stronger #brandpositioning. 🌟 💬Share your thoughts! Read the full article 📲 https://hubs.li/Q02HkFVT0

Interesting read this morning, I know that this has been a challenging year for many. How are you finding the current climate for marketing spend? Are you seeing a pause or continued growth in your business? The Q3 IPA Bellwether Report reveals a temporary pause in UK marketing budget growth due to uncertainty around the Autumn Budget. However, PR, events, and main media advertising are showing strong growth, and adspend forecasts for 2024 and 2025 have been revised upward. Experts believe this is a brief pause, with optimism for a rebound once the economic outlook becomes clearer. Drop a comment below—we’d love to hear your thoughts! Romy Jones Ange Hough Abby Bell Liam Dale Gee Vinton To be kept up to date on the market and hear about new roles, follow us at ThePlaceToBe #MarketingBudget #PR #Event #AdSpend #Forecasts #Marketing #MarketingRecruitment

Marketing budgets in the UK have hit their highest growth in a decade, reflecting a stronger economy and lower inflation. When companies allocate more funds to marketing, it indicates they are optimistic about future growth and are willing to invest in brand visibility and customer engagement. This boost in marketing spend can lead to more innovative campaigns, greater market competition, and ultimately, better choices for consumers. #MarketingGrowth #Confidence #Economy

“Approaching media negotiations as if it's your own money cultivates a mindset of stringent value assessment.” That’s how a digital advertising agency should perform on a brand's behalf. Discover how strategic agencies align with brand goals and build strong vendor relationships to make every marketing dollar work smarter in our latest article: Learn more: https://lnkd.in/e3CC_jA2 #MediaBuying #DigitalAdvertising #MediaNegotiation

The latest IPA Bellwether report brings a wave of optimism, showing a net balance of 9.4% of marketers revising budgets upwards. This marks a continuation of growth since 2021 and sets a positive tone for 2024/25 budget planning. Key takeaways: 1️⃣ Over 40% of marketers have increased their marketing budgets. 2️⃣ Q4 2023 saw the strongest budget increases since 2014. 3️⃣ Despite economic challenges, Q1 2024 remains robust, signalling solid expansion. Agencies, take note: 4️⃣ Events, Direct Marketing, and PR are on the rise. 5️⃣ Mainstream media may bounce back with upcoming sports events like the Olympics and Euro 2024. 6️⃣ The need for diverse agency partnerships is more crucial than ever to navigate the shifting marketing landscape. For our full insights, be sure to read the blog post here: https://lnkd.in/eSTqQJ4g #MarketingGrowth #IPABellwether #MarketingTrends2024 #AgencyGrowth

The latest IPA (Institute of Practitioners in Advertising) Bellwether report highlights a “solid expansion” in total marketing budgets in Q1. David Grainger our senior vice-president and head of planning told The Media Leader that the “optimism” in the latest report showed “the resilience of the UK marketing landscape”. 🚀 He said: “It also points to how brands are beginning to adapt to the new communications economy.” Read more from David and other industry experts here 👉 https://bit.ly/44a5EoO #UKMarketing #MainMediaAdvertising #MarketingTrends #BreakthroughThinking #NewCommunicationsEconomy

📈 70% of UK marketing leaders are preparing for a 'bullish' 2024 and planning to boost digital budgets this year. Are you one of them? A recent report, by No Brainer, says that after four years of a downward trend, this year will see a growth in industry optimism. Over 500 UK marketing leaders gave their indications of how they saw the next 12 months in their industry. The report highlights spending growth in many of the key areas of marketing. Many of those contacted said that they intended to invest more than 60% more than they did in 2023. After lots of cutbacks and job losses last year, what do you think is needed to rejuvenate marketing teams and their budgets? #marketing #marketingbudget #businessgrowth 

When it comes to Marketing, choosing the right media planning and buying agency is filled with high stakes and delicate nuances. You don't want an agency that just places media – you want a partner who knows how to optimize analytics and be hyperresponsive to market opportunities. In the fast-paced digital media landscape, the right agency will seamlessly become part of your ecosystem, scrutinizing data, understanding consumer behavior, and identifying performance metrics to support your business objectives. We've pinpointed critical questions you should ask when in the market for a media partner that shares your vision, as shared by Janet N., our Senior Director of Marketing Services, who has decades of marketing experience and has helped many a client navigate the complexities of the media agency landscape. Read the blog here: https://lnkd.in/gNgYuCmi #mediabuying #advertising #roi #mediaplanning #procurement #agencyselection #marketingstrategy #digitalmarketing

It’s great to see the notable surge in marketing budgets, especially for events and experiential marketing, which saw a strong net balance of +17.2%. Our forecast at We Are Collider reflects this positive trend, showing a similar growth trajectory with over 30% increase in revenues expected in the next 12 months. Brands are clearly tapping into the undeniable value of in-person engagements and immersive experiences that truly connect. 📊 With companies gearing up for growth and the economy showing signs of improvement, now is the perfect time to leverage these opportunities and create unforgettable brand experiences. For more insights and to see how we can help you leverage this momentum, visit our site: https://wearecollider.com #BrandExperience #Storytelling #BehaviouralScience #Experiential #Events