Joaquin Dominguez Lucchini

📈 B2B CMOs: See what your board expects from you as you embark on a new position: View the infographic: https://lnkd.in/e8HMa_wK In a world where the average CMO tenure is just 24 months, understanding the success metrics and timeframes is critical. Our new infographic reveals: - How top CMOs are solving the attribution puzzle - Key metrics that win board approval - The role of RevOps in successfully hitting those KPIs Spend 30 seconds with our visual guide and see how you can double your chances of success. Ready to extend your impact beyond the 24-month mark? #MarketingAttribution #B2BCMO #RevenueMarketing #MarTech

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Build a full-funnel strategy,' they say. But what if the funnel itself is broken? The traditional B2B funnel is dead. Here's why: - Buyers don't follow linear paths anymore. They zigzag between stages, platforms, and touchpoints. - Top-of-funnel metrics are vanity metrics. More leads often mean more noise, not more revenue. - The funnel ignores post-purchase dynamics - where real growth happens. Instead of a funnel, imagine a flywheel: 1. Attract: Focus on high-intent signals, not just awareness 2. Engage: Prioritize personalized interactions over generic content 3. Delight: Turn customers into advocates who fuel acquisition Key mindset shift: Stop thinking about moving leads down. Start thinking about creating momentum.

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How are most marketers currently using attribution? Day-to-day: to understand what’s driving results. Month-to-month: to decide where to allocate budgets. Quarter-to-quarter: to guide broader investment strategies. No matter how they're being used though, most attribution methodologies aren't as accurate as they claim to be. Want to learn how to get the most out of your attribution reporting and what methodologies we find the most effective? Watch our latest episode of The Hypothesis on YouTube or listen to it on your favorite streaming app. #MarketingMeasurement #MarketingAttribution #PerformanceMarketing #GrowthMarketing

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New Post: The Dark Side of Market Research: Overcoming Confirmation Bias in Idea Validation - https://lnkd.in/gwt5XmJy Uncover hidden pitfalls in market research and learn strategies to neutralize confirmation bias for successful innovation.

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Unlock the full potential of your ads business with Ad Manager's automation tools! 🔧 From earning more to uncovering business insights, see how automation can transform your strategy → https://goo.gle/3yT7EGH

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The Evolution of Market Research Methodologies: Adapting to Change Dynamic Consumer Behavior and Technology: The market research methodologies during the last two decades were empowered by the numerous technological advancements and dynamic consumers and living change. Traditional methods like questionnaires and focus groups with the ability to produce the same results (however using newer techniques like big data analytics and ethnography) are complementary to the older ones. This transformation is a sign that the new formulas should be sophisticated enough to reflect the considerable intricacy of the modern markets that often display an increasing variety of consumer tastes and preferences. Embracing Data-driven Insights: The growth of big data analysis has undoubtedly become a makeover of market research because of its capability to work with huge amounts of data in real life scenarios. This principle surpasses the traditional sampling methods by means of pinpointing those subtleties and trends that lie behind consumer behavior so that researchers are able to carry out a more detailed and accurate study. Using data as a guide, organizations can formulate better plans, achieve their targets quicker, and so adapt more rapidly to a changing market. Immersive Understanding through Ethnography: Such research is bringing outside the laboratory environment into the natural environments of consumers where the actual behaviors and attitudes can be observed. This passive observation and interaction produce a subsurface undiscovered culture, social relationships, and hidden needs which can stay unnoticed by the traditional surveys. This hands on experience makes market study humanized thus it allows to uncover the genuine thoughts that are the key factor for survival in the competitive market. Integration and Hybrid Approaches: Modern market research does not seldom address the implementation of integrated data gathering methods to develop the comprehensive view of the situation. A mixed method approach, which combines results from surveys with ethnographic studies, is used by researchers to triangulate findings combining quantitative and qualitative data for a more comprehensive understanding. The mixed system provides an opportunity to integrate the strengths of various methods, resulting in a more in-depth analysis with a significantly higher accuracy. Finally, the advancement of the market research techniques explains the need for adapting to change in a business world in which changes are the only constants. Researchers in the marketplace can unveil more profound information, monitor and predict shifts in the market and therefore provide most helpful solutions, which meet the needs of the modern and diverse consumers, through these new technologies and concepts. Click here to download sample market research report:- https://flairinsights.com/ #marketresearch #marketanalysis #marketreports #industryanalysis #flairinsights #consumertrends

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ABM vs Traditional Marketing: What’s the Difference? When it comes to scope, traditional marketing casts a wide net, targeting a broad audience. In contrast, Account-Based Marketing (ABM) zeroes in on specific, high-value accounts, making every interaction count. ABM also takes personalisation to the next level, crafting tailored campaigns, while traditional marketing leans on broader, more general messaging. Collaboration is key in ABM, requiring close cooperation between marketing and sales teams, unlike the siloed efforts often seen in traditional approaches. Finally, success is measured differently—while traditional marketing celebrates the number of leads, ABM focuses on the quality and value of account engagements. Ready to shift your strategy? Let’s dive into the world of ABM. #ABM #B2BMarketing #MarketingStrategy #AccountBasedExperience #SalesAndMarketingAlignment #FrontlineGuru

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Demand is increasing for marketing roles with a sales and PR overlap. This trend suggests that CMOs are prioritizing partnerships with functions where marketing can have a more visible impact. Discover the key marketing talent trends to enable better cross-functional collaboration ➡ https://gtnr.it/3J23zBM #GartnerMKTG #CMO #Marketing #MarketingTalent

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here's how to become your CMO’s go-to-marketer: 1️⃣ provide data-driven results: CMOs are ROI-focused, and they want numbers that tell a story. with Hailr, marketers have delivered engagement rates as high as 74.8% with average user session times exceeding 5 minutes—proving campaigns aren’t just seen, they’re deeply experienced. 2️⃣ innovate engagement strategies: ditch the ordinary and embrace strategies that stand out. using gamified campaigns powered by Hailr, brands have seen 25% increases in sales and competition entries soar into the thousands. innovation matters, and it works. 3️⃣ boost brand loyalty and sentiment: in a noisy digital world, loyalty wins. Hailr’s tools have helped brands foster connections that result in stronger retention, measurable engagement, and a surge in repeat customers. ready to wow your CMO and your audience? let’s make it happen!🚀 head over to our website and book a demo | www.hailr.app #marketingmetrics #ROI #hailr

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GenAI is reshaping the commercial applications that tech marketers use every day. Explore how key marketing channels will evolve as GenAI becomes more accessible, tested, and accepted: https://gtnr.it/3U8dr1U #TechMarketing #Tech #GenAI #GartnerHT

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Marketing budgets have entered an era where growth is earned, not assured. Discover how CMOs are navigating this new era to deliver more with less: https://gtnr.it/3z9m1Hm #GartnerMKTG #Marketing #CMO

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When marketing budgets are tight and quarterly reports loom large, the pressure to deliver immediate sales performance can feel intense. But when it comes to advertising, focusing too closely on short-term gains is like day trading — the quick returns might grab headlines, but they usually lack staying power. Talia Arnold explains a better approach to media planning in a new op-ed for The Current by The Trade Desk. Read here! https://lnkd.in/gf4_V6jm #mediaplanning #mediabuying #mediaagency #programmaticadvertising #thetradedesk #advertisingnews

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Nearly every B2B marketer knows how difficult it is to implement an ABM strategy. Add to that a wealth of data sources - such as intent data - to inform it. Our guide is here to help, giving you tips for understanding intent signals for smarter, more effective targeting. Key highlights include: ➡️ Identify Interested Prospects: Intent data reveals potential customers' interests, enabling tailored outreach. ➡️ Optimize ABM Strategies: Leverage intent signals to prioritize leads and enhance engagement in Account-Based Marketing. ➡️ Drive Better Outcomes: Analyze intent data for personalized communication that resonates with your target audience. Read the full blog here: https://hubs.li/Q02Wx8yx0 #IntentData #ABM #ABMstrategy #B2BMarketing #pharosIQ

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Struggling to crack the code of B2B marketing success? It’s time to stop guessing and start tracking! Because in B2B marketing, every decision counts. Effective tracking can help you: • Optimize budget allocation • Enhance targeting • Measure campaign effectiveness • Improve lead quality • Demonstrate ROI Here's a perfect guide on how to implement B2B marketing tracking and optimize your strategy for maximum ROI: 𝐒𝐭𝐞𝐩 𝟏: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐁𝟐𝐁 𝐔𝐬𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬 • Begin by developing detailed profiles of your ideal business customers • Understand the unique behavioral differences between business customers and normal consumers • Research their pain points, decision-making processes, and the key factors that influence their purchasing decisions. 𝐒𝐭𝐞𝐩 𝟐: 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 • Based on the insights gathered from your B2B user personas, set clear and specific marketing goals • These objectives should align with your overall business strategy and could include targets like lead generation, conversion rates, and sales growth • Establish key performance indicators (KPIs) and marketing metrics to measure the success of your campaigns and ensure you stay on track 𝐒𝐭𝐞𝐩 𝟑: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐓𝐫𝐚𝐜𝐤 𝐊𝐞𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 • Map Out Customer Touchpoints - Identify all possible touchpoints where potential business customers interact with your business like your website, social media channels, email campaigns, webinars, and customer service interactions • Define Key Engagement Metrics - Determine the specific metrics that indicate engagement at each touchpoint like website page views, social media interactions, email open and click-through rates, webinar attendance, and demo requests • Implement Tracking Mechanisms - Use tools like Google Analytics, Segment, or similar platforms to set up tracking for each touchpoint 𝐒𝐭𝐞𝐩 𝟒: 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐂𝐡𝐚𝐭𝐛𝐨𝐭𝐬 𝐚𝐧𝐝 𝐎𝐭𝐡𝐞𝐫 𝐓𝐨𝐨𝐥𝐬 𝐟𝐨𝐫 𝐚 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 • Identify specific areas where chatbots and pop-ups can enhance the customer experience • Research and select chatbot platforms and pop-up tools that fit your business needs. Ensure the chosen tools integrate well with your existing systems, such as your CRM, and marketing automation tools • Use AI and machine learning capabilities to enable the chatbot to learn from interactions and improve over time, providing more accurate and helpful responses • Ensure that data from chatbots and pop-ups is integrated with your analytics and CRM systems 𝐒𝐭𝐞𝐩 𝟓: 𝐀𝐝𝐣𝐮𝐬𝐭 𝐘𝐨𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 • Use data insights to optimize your marketing strategy and improve ROI • Adjust your budget allocation, targeting, and messaging accordingly Share your experiences and insights in the comments below and follow us for more marketing tips, tricks, and best practices!

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