À propos
My passion lies in building products, teams and businesses into innovative and customer…
Articles de Eleonore
Activité
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Mustafa Suleyman is on The Verge’s Decoder podcast this week, and it was great to have him share the vision of Microsoft AI and highlight our Bing…
Mustafa Suleyman is on The Verge’s Decoder podcast this week, and it was great to have him share the vision of Microsoft AI and highlight our Bing…
Aimé par Eleonore Cossery
Expérience
Formation
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Imperial College Business School
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Activités et associations :- Academic Activities: Academic Student Representative and Student Volunteer at the Women in technology: Silicon Valley. - Societies and further learning: ICBS Biopharma & Healthcare Career Club board member, Marketing & Digital Society, Salsa Dancing, Robotics club incl.C++, CAD design and Robotics 101 courses.
I chose to study the MSc Strategic Marketing at Imperial as it draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a unique view of marketing. Making technology an integral part of its programme, this course particularly focuses on digital media such as social media, big data and analytics, all of which I hope to work with in the future.
Courses:
Consumer Behaviour, Contemporary Marketing Practice Corporate…I chose to study the MSc Strategic Marketing at Imperial as it draws on the expertise of both the marketing faculty and experts in innovation, entrepreneurship and technology to provide a unique view of marketing. Making technology an integral part of its programme, this course particularly focuses on digital media such as social media, big data and analytics, all of which I hope to work with in the future.
Courses:
Consumer Behaviour, Contemporary Marketing Practice Corporate Strategy, Digital Marketing, Marketing analytics, Marketing fundamentals, Branding, Marketing Strategy, Pricing, Relationship Marketing, Strategic Product Management, Entrepreneurship.
Projects:
Entrepreneurship project, Marketing Consulting Project. -
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Activités et associations :Linked President (2 years running), Student Ambassador, Student representative, Student Chair, Buddy Scheme.
- Award received for distinguished performance in the Final Year Assessment.
- Networking Chair in association with the Employability and Careers Department, UEA London: Responsible of setting up and managing a team aimed at visiting and setting up networking conferences.
- Student representative, UEA London: Representing the students, enabling better communications between the student body and the school’s administration. (Chair from 2012-2013)
- Student ambassador, UEA…- Award received for distinguished performance in the Final Year Assessment.
- Networking Chair in association with the Employability and Careers Department, UEA London: Responsible of setting up and managing a team aimed at visiting and setting up networking conferences.
- Student representative, UEA London: Representing the students, enabling better communications between the student body and the school’s administration. (Chair from 2012-2013)
- Student ambassador, UEA London: Representing the school during official events.
- Member of the Events Association Board, UEA London: In charge of setting up and organising event for the London campus. -
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Activités et associations :STAR
Sep 2010 - 2011 Member of the Debating Society RSM, Rotterdam, The Netherlands.
April 2010 - 1st Place in National Business Game organised by the STAR Business Society
September 2010 - 1st Place in International Business Game organised by the STAR Business Society -
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Activités et associations :Activities and Societies: member of the school board, creation of theater costumes, organisation of school events: renting venues for parties, preparation of the graduation day, creation of the yearbook, management of finances, helping pass health and safety regulations through the school and organise repayments for broken school property. Participation to Model European Parliament and Model European Commission training and minister for Model European Parliament.
March 2009 - MEP Delegate representing the school at the MEP (Model European Parliament) in Brussels, Belgium
Acting as a Member of the European Parliament, presenting and defending positions on Environment & Health Issues
Sep 2008 - 2009 Preparation MEP, Presenting and defending a position on animal rights
2008 MEC Preparation of the MEC (Model European Counsel)
Presenting and defending a position on the war in Iraq
2007 - 2008: Hockey
Assistant Coach of the…March 2009 - MEP Delegate representing the school at the MEP (Model European Parliament) in Brussels, Belgium
Acting as a Member of the European Parliament, presenting and defending positions on Environment & Health Issues
Sep 2008 - 2009 Preparation MEP, Presenting and defending a position on animal rights
2008 MEC Preparation of the MEC (Model European Counsel)
Presenting and defending a position on the war in Iraq
2007 - 2008: Hockey
Assistant Coach of the junior team as well as team Captain for 5 years running.
Spokesperson of the school to promote the school, including presentations and interviews (The Times Education), Chosen as spokes person during the debate on the Israel-Palestinian situation, active participation in the ‘Africa Week’, Book club in French (prix Goncourt des lycéens) and main presenter for one of the books during the debate; Surveillance of younger pupils -
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Licences et certifications
Expériences de bénévolat
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Consultant
Charityworks
- 6 mois
Formation
Participating with the company in the Google Online Marketing Challenge : helping a small charity called Charityworks to improve their SEO, Digital Content, Digital Content Management and setting up a successful Google AdWord Campaign with the purpose of improving their goal targets.
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Volunteer
Accenture
- aujourd’hui 8 ans 4 mois
Formation
Participated in the Hour of Code initiative, aiming to introduce children to technology and motivate them to continue their studies into STEM subjects
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Tech Mentor
Acorn Aspirations
- aujourd’hui 7 ans 5 mois
Formation
Volunteer coach at Acorn Aspirations an intensive accelerator for gifted teens interested in STEM subjects. mentored 15+ students during a 2 week hackathon
Projets
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Blocks Smartwatch - Entrepreneurships & Strategic Marketing Plan Project
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Developed a Strategic Marketing Plan in partnership with Blocks, helping the company develop insights about their customers, pricing and financing.
Other creatorsSee project -
End of Year Marketing Consultancy Project for Blippar: Making an Action go Social
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Blippar is a world-leading visual search and augmented reality app that is working to make the whole world ‘blippable’.
This project team was selected by Blippar to support this goal by conducting research into how to increase app usage by content consumers and producers.
Secondary research was conducted into the success factors of platforms, the motivators behind the production and consumption of content and how to obtain a critical mass. Additionally, qualitative primary research was…Blippar is a world-leading visual search and augmented reality app that is working to make the whole world ‘blippable’.
This project team was selected by Blippar to support this goal by conducting research into how to increase app usage by content consumers and producers.
Secondary research was conducted into the success factors of platforms, the motivators behind the production and consumption of content and how to obtain a critical mass. Additionally, qualitative primary research was conducted in the form of focus groups and in-depth interviews in order to gain further insights into the potential users of the platform and their preferences regarding features and motivators.
This research and the recommendations derived were then synthesised within a written report and presented to the Blippar team at their office.Other creators
Prix et distinctions
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3rd Place Global AI Hackathon
Accenture
PoC developed over the course of 2 days, capable of harnessing machine learning to improve receipt submission at Accenture. The application uses machine vision and analytics, significantly improving the UX, decreasing fraudulent behaviour and reducing costs.
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Dean's List
Anandalingam, Anand - Dean of Imperial College Business School, Business School
The Dean’s List recognises outstanding students whose overall performance in their programme is within the top 10% of the cohort.
Recognised 3 times for: Academic Performance, Contribution to the student body and Student council lead. -
Special Prize of the 2 day Digital Consuting Workshop
PWC
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Unilever Competition
Unilever recruitment team
Won the prize for best marketing analysis, presentation and sales pitch during a recruitment event organised at Imperial College.
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Prize for Distinguished Performance in the Final Year Assessment
Norwich Business School London
Prize awarded annually in the Norwich Business School covering any UG programme delivered at UEA London recognising exceptional academic achievement.
Langues
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English
Bilingue ou langue natale
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French
Bilingue ou langue natale
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Dutch
Capacité professionnelle complète
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German
Compétence professionnelle limitée