Gartner for Marketing & Communications’ Post

Demand is increasing for marketing roles with a sales and PR overlap. This trend suggests that CMOs are prioritizing partnerships with functions where marketing can have a more visible impact. Discover the key marketing talent trends to enable better cross-functional collaboration ➡ https://gtnr.it/3J23zBM #GartnerMKTG #CMO #Marketing #MarketingTalent

Demand is increasing for marketing roles with a sales and PR overlap. This trend suggests that CMOs are prioritizing partnerships with functions where marketing can have a more visible impact. Discover the key marketing talent trends to enable better cross-functional collaboration ➡ https://gtnr.it/3J23zBM #GartnerMKTG #CMO #Marketing #MarketingTalent

Demand is increasing for marketing roles with a sales and PR overlap. This trend suggests that CMOs are prioritizing partnerships with functions where marketing can have a more visible impact. Discover the key marketing talent trends to enable better cross-functional collaboration ➡ https://gtnr.it/3z8f7lr Gartner for Marketing & Communications | #GartnerMKTG #CMO #Marketing #MarketingTalent

Interesting Gartner Marketing report. Talent Trends: What CMOs Should Hire and Upskill Their Teams On 1. Initiate upskilling on GenAI - Evaluate whether hiring for sophisticated GenAI skills is feasible for the long term, expect that new hires will need to learn them in the short term. 2. Close data capability gaps by hiring or upskilling CMO leadership teams - Ensure leadership pipelines support rising talent in developing these soft and hard data competencies. 3. Enable cross-functional collaboration and identifying marketing leadership skill gaps - Prioritize missing skills when hiring new leaders or partner with HR to develop a plan to upskill current CMO leadership teams #leadership #sales #marketing #GenAI

Marketing leaders need both generalists and deep specialists in 2024! Specialists are must-haves as always, however, the rapidly shifting marketing landscape dictates that teams need some T-shaped marketers who do multiple things well. We spoke with Ali Newton-Temperley, Growth Director of Optix Solutions, and she suggested that CMOs must hire generalist marketers but also, at the same time, get outside help from agencies and specialists that can complement the team's in-house skills. This is because it is not always possible for generalists to produce deep work in specific fields, and it is also not possible for businesses to spend resources on training generalists in multiple fields. Ali suggests that an effective hybrid model is working with an agency's specialists to workshop and produce the overarching strategy that can then be allocated to in-house and agency teams according to the available skillsets. #marketing #digitalmarketing #agencies #cmo

Amid tight budgets, talent concerns, and disruption, CMOs are prioritizing marketing organization and operations alignment. Follow the 5 core areas of responsibility to ensure an operationally efficient marketing organization: https://gtnr.it/3OV3aEr #GartnerMKTG #CMO #Marketing

Marketers at all levels spend 50% of their time collaborating with people outside their function, driving 15x higher burnout and 9x higher intent to leave amongst marketing teams. This upcoming webinar will help CMOs improve collaboration tactically, drive executive alignment and achieve goals. Register now. #GartnerMKTG #CMO #Marketing #Webinar

My thoughts on how to give marketing a bigger voice and stronger presence in the boardroom - live on Ad Age today! CMOS AS STRATEGIC ADVISORS—WHY MARKETERS NEED A BIGGER BOARDROOM PRESENCE Connecting the dots between marketing initiatives and sales outcomes can dramatically redefine the role https://lnkd.in/e-yZ56vk

How to Lead a Successful Marketing Team as a CMO Discover the key strategies for CMOs to build strong relationships, advocate for their team, and drive success. Learn how to overcome barriers, achieve quick wins, and be a valuable partner in this insightful discussion. #MarketingLeadership #CMOTips #TeamAdvocacy #SuccessStrategies #CrossFunctionalCollaboration #MarketingInsights #TeamBuilding #CareerGrowth #MarketingSuccess #BusinessGrowth

Meet MarketingMaven! Well, that’s the name it chose to itself. TEAM LEWIS has uploaded all the eight parts of the Global CMO Report into a bot. If you have any questions about the threats and challenges CMOs face, strategies, metrics, procurement, teams, or community collaboration, you can chat with MarketingMaven on the following link https://lnkd.in/eHDASN4p #teamlewis #marketing #CMO #communication #strategy