Thrive Digital’s Post

We're big on running strategic tests and creative is no different. Creative testing is important for 3 reasons: 📈 It helps maximize scale and growth Identifying new creative themes can help unlock incremental reach and revenue. 💡 To gain messaging insights It helps you understand the best way to message and promote a specific product or service. 🔬 To maximize efficiency Creative learnings give you insights to improve efficiency across current and future concepts. Want to learn more about making high-performing ad creative? Watch our latest episode of The Hypothesis on YouTube or listen on your favorite streaming app. #AdCreative #PerformanceMarketing #GrowthMarketing #Marketing

🚀 Boost Engagement with Top Shelf on tvOS! 🚀 Want to captivate your users from the moment they turn on their Apple TV? My latest blog post dives into how you can use the Top Shelf extension to highlight your best content right on the home screen. 🎥🍿 This post walks you through the entire setup—complete with tips I’ve learned from working on apps used by millions of streamers. 👀 Whether you’re showcasing new releases, binge-worthy shows, or personalized recommendations, make your tvOS app unmissable! 💥 👉 https://lnkd.in/gdNfvdSM #tvOS #SwiftUI #AppleTV #TopShelf #Streaming #AppDevelopment #Swift #iOSDev #UIDesign

Revolutionize Fan Engagement with Real-Time App Updates! 🎉 Your app should move at the speed of your events. With Zapp, instantly update your app’s look and feel—no app store resubmissions, no waiting. Whether it’s live streaming, exclusive content, or post-event highlights, your fans stay connected and immersed in the experience. 💡 Ready to see it in action? https://hubs.li/Q02Z468V0

Budgets are wasted when incentives are set based on arbitrary channel efficiency or volume targets instead of business outcomes. These "goals" make it too easy to end up overspending in channels or tactics because they appear to be performing, but only because other indicators of success (or failure) like traffic quality, diminishing returns, incremental value, or business growth are being ignored. Instead, we recommend focusing on broader goals, and recognizing when we can’t - or shouldn’t - meet our targets (or where our targets may be wrong) to help us avoid big marketing spend waste. Want to learn more about budget waste? Watch our latest episode of The Hypothesis on YouTube or listen on your favorite streaming app. #PerformanceMarketing #GrowthMarketing #DigitalMarketing #MarketingBudgets

🎬 With Idiomatic's new self-serve version, we analyzed 6 of the most popular streaming services' app reviews and found out what users like and dislike about them. 🎬 https://lnkd.in/dbzqNKNC #streamingservices #appreviews #voiceofcustomer

Discovering your next new favourite series or film will become easier, whether you’re connected to the app or not 🚨 How could a popular streaming giant pull this off? They introduced a new feature that could download related titles automatically. This wasn't all, there was another interesting use case to this feature; It allowed for automatic download of the next episode in the series you were binging. You could always choose to turn it off They also noticed something peculiar just when this feature was being adopted; The downloads were taking up too much space and consuming a lot of data to complete these downloads So they added additional controls to these downloads and enabled users to set limits to these downloads and also turn on or tun off the feature. The more space you allow, the more recommendations the app downloaded for you. Imagine a feature that quietly understands your space, adapts based on your device’s capacity, and learns your tastes—all without you having to lift a finger. Recognising the challenges users were facing, the streaming company didn’t just stop at offering manual controls. They had an intelligent system in place that could adapt to individual user patterns. Based on each user’s recent device activity, viewing history, the feature would automatically prioritise which content to download I'm sitting here wondering how on earth do they come up with simple solutions that skyrocket monthly retention rates to 98% as on December 2023 Lastly, I would like to leave you with another astonishing fact; The average subscriber on this app pays for the service for nearly 50 months! #streamingservice #productmanagement #productupdate #ott

Gen Z's Netflix? A 5-minute series app. The future of entertainment just got even shorter. This week, TechCrunch dropped a report on the most downloaded apps in the US (18-24 demographic). Not surprisingly, Temu and TikTok claimed top spots. But there is a new trending app there, called ShortMax. It’s a micro-series streaming app.  Each episode is just 5-7 minutes long.  And that's it. It’s now even more clear that ⚡ quick, bite-sized entertainment is becoming the norm. I think content will continue to condense and become smaller in the future. Each piece of it will not contain one complete thought, only a fraction of it. But there is hope for civilization: through repetition, these different pieces of content will eventually form one coherent message, some more complex thought. So let’s hope we aren’t doomed. 😉 #GenZ #MicroSeries #ShortMax #StreamingApps #FutureOfContent #EntertainmentTrends #TechCrunch #QuickEntertainment #BiteSizedMedia #DigitalInnovation #NextGenStreaming #ContentEvolution #USAppTrends #YouthCulture #MobileFirst #AttentionEconomy #MediaTech #GenZCulture #ShortFormContent #TrendingNow

Unlock Your Success with www.ilovemytv.store: The Ultimate IPTV Experience Are you tired of missing out on your favorite shows, sports events, and blockbuster movies? Look no further! www.ilovemytv.store is your gateway to a world of entertainment. Let’s dive into why it’s the best choice for IPTV enthusiasts in the USA: Premium Channels at Your Fingertips: With www.ilovemytv.store, you gain access to over 25,000 live TV channels. From local news to international networks, we’ve got it all. Say goodbye to channel scarcity! Crystal-Clear Streaming: Our commitment to quality ensures that you enjoy content in 4K, Full HD (FHD), and HD. No more pixelated screens or buffering nightmares. Movies Galore: Explore a library of over 140,000 movies and TV series. Whether you’re into action, romance, or sci-fi, we’ve curated the best titles just for you. Sports Fanatics Rejoice: Catch every touchdown, slam dunk, and home run. NFL, NBA, NHL, MLB, UFC – we’ve got your game day covered. No Geographical Boundaries: Whether you’re in New York, Los Angeles, or anywhere in between, www.ilovemytv.store travels with you. Stream on your Amazon Fire TV Stick, Smart TV, iOS, Android, or IPTV box. 24/7 Customer Support: Got questions? Our friendly support team is here to assist you round the clock. We’re just a message away. Risk-Free Trial: Curious? Try us out with a 24-hour free trial. Experience the magic firsthand. Affordable Plans: Starting at just $64 per year, our plans won’t break the bank. Quality entertainment doesn’t have to come with a hefty price tag. Keywords That Drive Sales: Ready to elevate your entertainment experience? Visit our website: www.ilovemytv.store and start streaming today! 📺🎉

Personalized content recommendations are a game-changer for streaming apps. Treefort Systems makes it easy to integrate Recombee for personalized user experiences. #TreefortSystems #AppDevelopment

’Tis the season for streaming! As viewers cozy up for holiday binge-watching, streaming app marketers face a unique set of challenges and opportunities. Enter the 2024 Streaming Apps Mobile Marketing Guide from industry leaders Liftoff Mobile and Kochava, a valuable resource for navigating this dynamic landscape. This strategic playbook is designed to achieve holiday streaming success in a competitive market—when consumer behavior shifts faster than you can say “Jingle Bells.” 👉🏻 Learn more the guide here: smart.link/1e3b1kpya31hr #streaming #digitalmarketing #adtech