Christine Moses

Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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Build a really valuable list. If targeting a narrow focus of businesses and roles within organisations, specialist contact information often needs to be sourced from more than one place. The extra research takes time. This is time well spent because the end result is immensely valuable to a business. Managing Directors aren’t always our best contact. Often our best point of contact is a Practice Manager, Head of Facilities, Finance, Operations or Human Resources. These roles don’t automatically come up on a data search. It’s well-worth giving some thought to the investment needed into this research before embarking on a lead generation and marketing project. All the information is out there. However, it is usually scattered around. “You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. Thank you for reading. Have a great week! #LeadGeneration #MarketingStrategy #DataManagement

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B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

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Which aspects of marketing do UK SMEs struggle with the most? The Marketing Centre asked 2,000 UK SME leaders to find out. Here’s what they learned: Only 27% of businesses set clear objectives for their marketing partners. 54% of businesses don’t have a documented business plan. Metrics and measurement is perceived as the greatest marketing challenge for SME business leaders. Read the full report to dive into these findings and understand UK SME’s biggest marketing challenges https://bit.ly/44h6Dnb

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How you approach lead generation is much more important than how many emails you send or how many ads you buy. And there are a few vital steps in the process that are often overlooked… https://bit.ly/3yCCnYk #themarketingcentre #leads

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Turn Facebook and Instagram comments into leads like never before! Set up smart automations to engage directly from comments with personalised messaging. Are you ready to transform interactions into opportunities? Book a discovery call to have a chat about your unique requirements. 🤙https://lnkd.in/e_jz_svx Want to test drive it for yourself? See what you can achieve in 1 month, COMPLETELY FREE - how's that for ROI?! 🚀30 Day Free Trial: https://lnkd.in/ex6mWdtF #businesstipsforsuccess #supportbusiness #technology #entrepreneur #startup #marketingtools

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Turn Facebook and Instagram comments into leads like never before! Set up smart automations to engage directly from comments with personalised messaging. Are you ready to transform interactions into opportunities? Book a discovery call to have a chat about your unique requirements. 🤙https://lnkd.in/e_jz_svx Want to test drive it for yourself? Check out our Autumn Offer and save over £2000 🍁 https://lnkd.in/eSief8db #businesstipsforsuccess #supportbusiness #technology #entrepreneur #startup #marketingtools

What are the marketing touchpoints and why are they so important? Take a read of our blog to find out this and more > https://bit.ly/3Tz5m6d #marketingstrategy #touchpoints #customerinteractions #marketing

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𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐚 𝐰𝐚𝐬𝐭𝐞 𝐨𝐟 𝐦𝐨𝐧𝐞𝐲... →They're expensive. → They require a lot of resource, for very little return. → There’s little value in spending marketing budgets on in-person customer touch points. → Exhibitions have no impact on wider business objectives. … 𝑌𝑢𝑝. 𝑇ℎ𝑒𝑠𝑒 𝑎𝑟𝑒 𝑗𝑢𝑠𝑡 𝑠𝑜𝑚𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 𝑤𝑒’𝑣𝑒 ℎ𝑎𝑑 𝑤ℎ𝑒𝑛 𝑑𝑖𝑠𝑐𝑢𝑠𝑠𝑖𝑛𝑔 ℎ𝑜𝑤 𝑡𝑜 𝑑𝑒𝑙𝑖𝑣𝑒𝑟 𝑅𝑂𝐼 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑏𝑟𝑎𝑛𝑑 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦, 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝𝑠, 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠. --------------------------------------------------- Now, WE know that experiential is a critical component for successful brand repositioning. It's back to basics with face to face engagement for brand and product. But we also know from our research, that it’s a polarising channel. 𝐒𝐨, 𝐰𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐭𝐢𝐩𝐩𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭? Today, every marketer is laser focused on ROI. So let us explain why investing in your experiential strategy, alongside your brand is not only worth considering, but necessary. --------------------------------------------------- If we think in terms of the marketing funnel - the top - awareness level - where potential customers are introduced to your brand, has always been a showcase for experiences. Think of companies sponsoring stadiums, and building an association with the fans that congregate there? --------------------------------------------------- As customers journey down the funnel, engagement only grows deeper. Experiences aren't just about getting noticed; they're about making connections that lead to real action. 𝐖𝐚𝐧𝐭 𝐑𝐎𝐈? Well we can measure this - through engaged minutes, social shares, perception of brand through NPS. Genuine quantifiable data. --------------------------------------------------- However, reach shouldn’t be the only consideration here, Surely it’s the quality of that reach that’s important. When people can actively experiment for themselves, this triggers key psychological processes that deepen the association with a product. This is where you change minds, so those who are on the fence - or - are just brand aware - now move into active consideration. --------------------------------------------------- Crafting experiences are like telling a good story – they surprise, entertain, and leave you with something to remember. Those emotional highs? They're not just fluff; they're the stuff that turns customers into fans and drive sales. It's that day old adage of turning prospects into customers and customers into advocates. ... If you think events are expensive, not evolving your strategy to including brand experiences, could prove even more costly in the long term. --------------------------------------------------- Tonic&Co | A refreshingly different marketing agency. Crafting experiences, driving results. 💡 Stay informed ➕ Hit Follow 🔔 Get notified 💬 Comment 👍 Like it? Let us know. ☎️ Book a call

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Looking to expand your network and strengthen your leadership skills? In our blog post 'The benefits of leading a business networking group', we explore how leading a business networking group can accelerate your growth and help you establish yourself as an industry leader. See how you can take your networking efforts to the next level. Read the blog here: https://buff.ly/3YPZolb #BusinessGrowth #yourbusinessmatters #businessroom #connectionsclub #ThoughtsforTuesday

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Ready to maximise your marketing efforts? The Marketing Centre's SME Marketing ROI Hub, 'Maximising Marketing ROI: Your Roadmap to Success,' offers practical tips and expert advice to help you make the most of your marketing investments. https://bit.ly/49sQT1t #MarketingROI #SuccessRoadmap #SMEs #MarketingInsights"

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Any Worthing & Adur Chamber of Commerce members wanting some free expert help can still book on to these #expert hours which start tomorrow! This includes my hour on #linkedin in October and I'd love to see your smiling faces there 😀 #freetraining #membershipbenefits

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Retainer v project – what’s your preference when it comes to marketing outsource? In the B2B space, it takes a mighty big leap of faith to put all your eggs into the retained marketing services basket. But when you do, you’ll likely get the best results…. - an ‘always on’ marketing strategy aligned with your business goals - consistent messaging to keep you always ‘on brand’ – across all channels - a professional external ‘face’ for the company - regular marketing – to keep you in your customers’ minds, not your competitors - access to a mix of marketers with specialisms and up-to-date knowledge - people to call on in a marketing/PR crisis - a fixed out-going you can budget for upfront In my opinion, it's the ideal scenario. But, in a world where ‘ideal’ isn’t always the case, some businesses opt for the interim campaign approach, or have budget that works better project by project. It makes plenty of sense…. - the chance to ‘try out’ a resource with no long-term strings attached - perfect for launches, moves into new territory, etc, where you need to create noise - a blast of activity might be needed if you’re a seasonal business - great for injecting energy and creativity into a lifeless campaign idea - a ring-fenced piece of work you can budget for - if the results are good (better still, phenomenal), try it again - bring in to support your internal team when they’re overstretched, or illness, etc While the days of retainers are far from over, it’s fascinating to see more businesses taking a project approach. A one-off piece of work, with a fixed budget, is a great way to test the water. I find it fascinating to see how the world of work continues to evolve and this is perhaps one of those areas of change. #businessgoals #project #b2b #businesspassion #strategy

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