David Coghlan

I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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🔍 Unlocking PPC Campaign Success: Key Audit Insights 🔍 When you’re running PPC campaigns, you might be wondering whether your budget is really delivering the results you want. A PPC audit can uncover hidden opportunities within your strategy. But, whether you choose to conduct an audit internally or you ask a third party to do it for you, what exactly should you be looking for to ensure that your audit provides everything you need? 🌟 Keyword Efficiency: Are you targeting the right keywords? It's about quality, not quantity. Identify underperforming keywords and discover untapped opportunities. 🗝️ Ad Copy Effectiveness: Your ad copy is your first impression of your business. Analyse performance to ensure it's compelling, relevant, and aligned with your audience's intent. ✍️ Conversion Tracking: If you're not accurately tracking conversions, you're flying blind. Ensure your tracking setup is flawless to make informed decisions. 🎯 Bid Strategy Optimisation: Are you getting the most out of your budget? Evaluating your bid strategies can uncover cost-saving adjustments without sacrificing visibility. 💰 Landing Page Relevance: The journey doesn’t end at the click. Ensure your landing pages are optimised for conversion, providing a seamless and engaging user experience. 🛬 A comprehensive PPC audit is not just about fixing what's broken; it's about strategically optimizing for peak performance. Want to know more about what you should be looking for in a detailed audit? Take a look at our latest blog: https://lnkd.in/epMHypjD #PPCAudit #DigitalMarketingStrategy #PPC #AdPerformance #MarketingOptimisation

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Business Owners in Essex: Are You Making These Basic SEO Mistakes? 🫣 SEO doesn’t have to be complicated... But many businesses skip over the basics. If your website’s title tag, meta description, or H1 is poorly optimised—or missing entirely—you’re leaving leads on the table. Title Tag - This is what people see first on Google. Keep it under 60 characters, include your target keyword, and make it enticing to click. Meta Description: Your sales pitch in 160 characters. Describe your page content and include a clear call to action. H1: Think of this as your page's headline. Each page should have one unique, descriptive H1 that reflects the page’s main topic. A quick, simple change that can significantly impact your Google rankings. Drop me a message should you have any questions! 👍

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Google gets 8.5 billion searches every single day. 99.37% of these will never visit the second page. Here’s 3 things I’m checking on every website to ensure they show up on the first page of Google and capture some of those 8.5 billion searches. 1. Heading Tags - One H1 per page - Target keyword in H1 - H2’s & H3’s with keyword variations - Proper hierarchy 2. Internal Linking - Strong navigational links to most relevant pages - Linking down (or perhaps across) your funnel - not up - Variety of keywords in anchor text 3. Clear structure - Clearly defined keyword for every page - Page structure easy to navigate - Readability This straightforward and simple process is what’s helping me get websites ranking on the first page of Google time and time again. 

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Is a custom build eCommerce website better for SEO? 🧐 In the latest SEOs Getting Coffee, Adam Lee from Mozillion explains why he thinks this is the case, and how a custom build helps him compete against the likes of Apple, Amazon & Currys plc 💪📈 It's available on both YouTube and Spotify so check it out!!! YouTube: https://lnkd.in/e9NrhSeE Spotify: https://lnkd.in/e-igSgRR

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Tick Tock Tick Tock ⏰ brightonSEO is just around the corner! The talk is coming along and I am planning to offer lots of tips on how to get your SEO recommendations listened and implemented. Looking forward to seeing you all on Thursday 3rd of October! #seo #technicalseo #seoleadership

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Search Engine Optimisation (SEO) is a long game For a small growing business, would it be worth investing in, you may be thinking? The answer is, it depends 🤷‍♀️ It depends if... 1) the website you have is user friendly and technically robust - no point doing SEO on a site that isn't fit for purpose 2) you've researched keywords and know there's a demand for them - knowing your audience, where they hang out and how they buy is key 3) most importantly, are you willing to play the long game, or are you looking for quick wins, if there are? It won't help to jump into taking SEO actions, such as tagging your own web pages, without first considering 1) and 2). And if you don't have 3) then SEO isn't for you. If anyone tries to promise you quick wins through SEO, best to run away as fast as you can... #seo #seostrategy #keywords #clientservice 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 About me: I am Joyce, an experienced, all round digital marketer who loves technology An agency owner helping you generate qualified leads through affordable🌟SEO🌟Linkedin 🌟Mobile Technology for SMEs. Creator of LeadTracker, a platform and channel agnostic tool (not a CRM) that helps you track, measure and analyse all your lead generation activities, online or offline... So that you and your team will make data driven decisions on the marketing activities to invest your time, energy and money on. Please follow me if you’d like more of my content‌

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GOOGLE HCU IS NOT JUST ABOUT CONTENT! It's about BRAND AUTHORITY / UGC. It's not about quality content. I've audited LOTS of sites wiped out by HCU, they had EXCELLENT CONTENT, they had good engagement. It's authority, brand authority. We're back to LINKS again. If you aren't familiar with Google's anti trust trial go read the documents here - https://lnkd.in/eaD6iHEP GOOGLE CANNOT READ, INTERPRET & UNDERSTAND CONTENT AS TO WHAT'S "GOOD" THEREFORE IT CANNOT EASILY MAKE A DECISION ON WHAT'S GOOD. There's "WHAT'S GOOD" and then "WHAT'S PERCEIVED AS HELPFUL". HOW DO YOU DETERMINE WHAT'S HELPFUL? Behaviour. The things Google has: 👉 Links 👉 Brand authority signals i.e. brand search/alt search etc. 👉 User behaviour HCU would be based towards "can we trust the content" first classifier post E-E-A-T (guessing) If not, devalue. I've looked at SO SO SO SO MUCH DATA - I see the EXACT SAME PATTERN OVER AND OVER AGAIN. If you want recovery. 👉 Build brand 👉 Build links 👉 Be prepared to be patient I've seen sites CULLING HIGH QUALITY CONTENT in an attempt to recover traffic. Guess what - it doesn't work. HCU is likely TIME BASED also - so it;s likely to be subsequent future updates where recovery is noticed and not recovery outside of a core update. For the first time in my career I am happy to say on behalf of most SEOs - Google has made a HUGE COCKUP with HCU, they've upset a lot of the community and now pushing SGE is further salt in the wounds. DECIMATING CREATOR CONTENT, favouring big brands and then using REDDIT UGC to train their AI for SGE - is like a massive F**** you to the creator community. Guess what? Google doesn't care does it John? #seo #seo2024 #google #googleupdates #seotips #seocommunity

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Bing Ads are sunsetting manual CPC bid strategy and defaulting to enhanced CPC as of 30th April. If you're keen to keep your CPC below a certain level, your base bids will still be honoured. Don’t usually see Bing make a move like this before Google! Interesting

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Always satisfying to run a Google page speed test on our websites during final testing and see all green for: 💚 Performance 💚 Accessibility 💚 Best practice 💚 SEO #BespokeWebsite builds may take a bit longer and cost a bit more.. But its totally worth taking the extra time for a fast loading, SEO friendly and robust end-product to reduce ongoing maintenance costs, a better chance of getting found in Google, and a better user experience 🙌🏻 We've got another #NewWebsite to launch today. Let's see if we can beat 99/100 😎 Full case studies on both to follow.. #ProperJob #RapidWebsite

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Last week I shared how website migrations should be managed... If a detailed SEO plan is implemented around the migration, you can expect to improve your SEO performance rather than just ensure it stays at the same level or doesn't drop. Use it as an opportunity... The below video shows the increases we saw from a recent migration we did... 👇👇👇 #websitemigrations #seo #seoagency #seostrategy #seotips

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Most agency owners aren’t making £10k a month. They’d be better off in a job. That’s the sad reality of running a business without understanding your numbers. I’ve seen agencies doing seven figures in revenue, but the founder still struggles to pay themselves and their team. And I’ve seen agencies doing £250k in revenue where the founder lives their dream life. What’s the difference? One understands their numbers. The other doesn’t. If you don’t know your financials, you're likely paying yourself money you can afford. Dipping into cash that's claimed by outgoings like corporation tax and VAT without even knowing it. But it doesn’t have to be this way. Get a good accountant. Understand your cash flow. Pay yourself what you can afford. The agencies thriving today make their money work for them, not the other way around. Don’t let ignorance be the reason your business doesn't last.

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As I mentioned last week, Bluesky is seeing a major surge as X users unhappy with the platform’s latest policy decisions make the move to Bluesky which has grown to more than 16 million users. That said, Threads is still vastly more popular than Bluesky, with roughly 275m monthly active users... If you’re making the switch — or at least wanting to see if the grass is greener (or bluer) on the other side — TechCrunch has put together a guide on how to get started> https://lnkd.in/erfN98SE #TechCrunch #Bluesky #SMM

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