Blue Ocean Strategy

Did you know that Marvel went bankrupt in 1996? Just a decade later, they became the most profitable movie franchise in history! How? Through bold Blue Ocean Strategy thinking! 🦸♂️ Want to learn more about this epic turnaround? 🤓 Get the case study: https://lnkd.in/giGi_-Hu 📚 Read the blog: https://lnkd.in/gstbJmpp 💙 Follow for more amazing business stories #Marvel #BlueOceanStrategy #SuccessStory #BusinessTurnaround #Innovation #MarvelStudios

Strategy is as much for nation-states as it is for companies. El Salvador president Nayib Bukele consciously set out to shift the strategy of El Salvador to take it from a literal bloody red ocean of gang violence and killings with scant country growth, low tax revenues, and an atmosphere of fear to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration. Gangs have been eradicated, and the smallest country in Central America that was once known as the “Homicide Capital of the World” has emerged instead as the “Bitcoin capital of the world” and a world-class surfing destination. Foreign direct investment (FDI) and GDP are on the rise, tourism is flourishing, extortion shrank and citizen’s earnings and well-being have gone up. And while some of Bukele’s actions have been criticized by international organizations and media, he succeeded in capturing the hearts and minds of El Salvadoran citizens who led him to a landslide re-election victory in 2024 with an unprecedented 84% of the vote from all across the political spectrum. 💡 Check out the latest case study: El Salvador - Surfing from the Red to the Blue Ocean? From the “Homicide Capital of the World” to a Country of Hope and Prosperity: https://lnkd.in/gA8FTGHT Harvard Business Review INSEAD #NayibBukele #bitcoin #ElSalvador #blueoceanstrategy #blueocean

🔜 Once-a-year sale is here! 🔚 The Blue Ocean Sprint with AI Navigator online course is designed for busy but ambitious leaders ready to learn, act, and drive real change in their organizations and careers. This on-demand online course will help you see new opportunities where others see only red oceans of declining profits and growth, break from the competition and kickstart your growth. https://lnkd.in/eAYqRUs

Contrary to popular belief, companies can create innovative solutions that address environmental challenges for society while delivering immediate economic benefits for themselves — it doesn’t have to be either or. Nondisruptive creation, could open up a profitable path for industries while you address environmental concerns, allowing you to achieve positive-sum outcomes for your company, your industry, and society without compromising either or. Consider the emerging marriage between the oil and gas industry and Bitcoin mining. Oil companies have long faced intense pressure to reduce carbon emissions and pollution. One issue is the excess natural gas released during extraction, primarily methane, which is typically burned to relieve pressure and mitigate its harmful environmental impact. This process, known as gas flaring, emits large amounts of carbon dioxide and other pollutants while wasting valuable energy. For a long time, there were no cost-effective alternatives, as the volume of excess gas didn’t justify the costly infrastructure and operational changes required to capture and transport it. Flaring, therefore, remained the primary method. Some Bitcoin miners, however, identified an opportunity for addressing this problem in an innovative way that produces win-win outcomes. As energy-intensive operations with high mobility, they saw the possibility of using excess gas at the source, where it would otherwise be flared and wasted. Denver-based Crusoe Energy Systems, for example, developed proprietary methods to capture this gas and convert it to electricity for Bitcoin mining at the extraction site. Giga Energy, a Texas startup, created a mobile solution by placing shipping containers equipped with Bitcoin mining hardware directly on oil wells, using generators to convert waste gas into electricity for mining. The Bitcoin miners’ innovative solutions created a win for the oil and gas companies involved, allowing them to turn excess gas into a revenue-generating asset, reduce the operational costs of flaring, and enhance their environmental standing. The Bitcoin miners, in turn, accessed a cleaner and more cost-effective energy source. Was anyone disrupted here? No. Instead, these initiatives have created a new market beyond existing industry boundaries, allowing everyone to benefit — the oil and gas sector, Bitcoin miners, the environment, the economy, and society. Read the latest Harvard Business Review article from INSEAD's Chan Kim and Renee Mauborgne with Mi Ji here: https://lnkd.in/eWspfn5J Thinkers50 #nondisruptivecreation #beyonddisruption #blueoceanstrategy #bitcoin #cryptocurrency

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Do you want to minimize the randomness and trial and error in creating new market space? Then follow these five systematic steps so that you maximize the chances of hitting the bulls-eye. https://lnkd.in/e9Q_85F #BlueOceanStrategy #BlueOceanShift #Innovation

Is disruption the only way to innovate and grow? Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the bestselling authors of Blue Ocean Strategy, INSEAD Professors Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. 💭 Looking for a new book to read? Add Beyond Disruption to your list. Now a USA Today bestseller. Harvard Business Review Thinkers50 #innovation #growth #beyonddisruption #nondisruptivecreation

Do you have the wrong idea about what makes a successful #entrepreneur? Market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs. Conventionally, market creation has been seen as the result of a trial-and-error process and the domain of entrepreneurs with certain traits like animal instinct and single-minded determination. The economist Joseph Schumpeter, known for his concept of ‘creative destruction’, has been influential in shaping this view. Schumpeter saw entrepreneurs as the chief drivers of innovation and therefore market creation. He argued that entrepreneurs take risks and learn through trial and error as they attempt to seize opportunities by applying their intuition and ingenuity. But Chan Kim & Renée Mauborgne’s research has shown that market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs. Market creation doesn’t have to be a random, high-risk endeavor reserved for entrepreneurs; it can be pursued systematically. #blueoceanstrategy #blueocean #strategy

Creating a blue ocean makes the competition irrelevant, perhaps for decades, but imitators will eventually move into your market space. That's why the most successful companies reach for blue oceans again and again. #blueoceanstrategy #blueocean #strategy #valueinnovation

Do you want to minimize the randomness and trial and error in creating new market space? Then follow these five systematic steps so that you maximize the chances of hitting the bulls-eye. https://lnkd.in/e9Q_85F #BlueOceanStrategy #BlueOceanShift #Innovation