KOSTÜME

Following neatly on from our post yesterday about #womenincycling the latest copy of Arrivée just dropped onto the doormat, featuring our supported ultra endurance rider Jess Golding on the front cover (looking remarkably fresh despite having just covered 4,000km entirely self-supported!) Jess was recommended our bib shorts while commentating on another ultra race, got in touch with us the next day, and the rest is now front cover history! You can read a great piece by Jess about taking part in the ride here: https://lnkd.in/eEBgR9GR #cycling #roadcycling #cyclingapparel #ultracycling #audax #longdistancecycling #womenincycling

Women in cycling has been a hot topic behind the scenes at Kostüme HQ recently as we look towards the launch of our deep winter kit next year, so this was a timely article by Pedro Couto Lopes. Gone are the days (mostly) where women's kit is simply rebadged male products. However, there is still a gulf in focus, quality and innovation. Part of the goal of Kostüme is to grow cycling (and promote an active lifestyle) as a whole, without damaging the planet. But we won't achieve that without investing effectively in underrepresented areas and new ideas. At Kostüme we have invested heavily in women-specific features, and will continue to do so. Examples include the clipless dropseat and gripper-free legs on our comfort break bibs, the engineered ponytail hole in our cap, two lengths per size of arm warmer and jersey, and we also reworked our sizing so that women aren't being made to feel negatively about their bodies by needing to take an XL cycling jersey when they're a medium in non-cycling clothing. We also carry this responsibility through to our marketing, and only use authentic models in our campaigns and social media. These things are not rocket science, and are really the very least any brand should be doing. We consult regularly with our female customers and supporters, but always welcome additional feedback! #diversity #inclusivity #equality #womenincycling #cyclingapparel #activewear

No #BlackFriday from us again this year. Or any year. Black Friday is a product of a broken system, which continually produces more than is really needed. Sure, everyone loves a bargain. But at what cost? Aside from the damage that heavy discounting does to the retail ecosystem, it's also destroying the natural ecosystem that we ultimately rely on. We can't demand other brands - or indeed consumers - make different choices. But what we can do is continue on our own journey of responsible production, proving that there are other, better ways. Better choices. Better for the planet, better for consumers and ultimately better for business. So, a timely reminder of just some of what we already do. There's much, much more to come in the next 12 months: > Small batch pre-order only - we only make products that are sold, and we cap the total products per-batch, eliminating overstock, discounting and dramatically reducing waste > Direct to consumer - selling direct cuts a huge amount of shipping, logistics, warehousing, merchandising all of which have a significant environmental impact > 100% use of recycled fabrics - we also minimise total number of fabrics used, and share offcuts across products to practically eliminate waste. We've even developed new production techniques such as printing our bib short leg grippers after the patterns are cut, so we get more pairs per roll of fabric > High ESG supply chain - our products are 100% sourced and manufactured in Europe by two of the very best factories, each of which is decades old and family run, with the highest ESG standards > 1% of top-line revenue to Stripe Climate - our contributions have gone towards funding 55 cutting-edge carbon capture projects to-date > 100% compostable packaging - it's the absolute least any brand can do, and our DTC approach also means no additional hang tags etc. Coming in 2025 we have a wide range of new initiatives, including formalising our existing repair program and a comprehensive trade-in and buy-back scheme. Follow the link in comments for more. #Kostüme #cyclingapparel #sustainablefashion #sustainablebrands #responsiblefashion #cycling #roadcycling #slowfashion

Why we would we post a product review for another brand? Take a closer look... #inception

Our new podcast series is live! Part of our CAN:DO project, the series brings together real, relatable stories about people and place, and the role cycling plays in the way we live our lives and experience the world around us. For Episode 1, outdoor and cycling journalist Matt Swaine speaks with fellow Audax Club Bristol member Thom Hadfield about the power of the microadventure, combatting anxiety through cycling, bikepacking tips, and why we are all just nature. You can find it on all main podcast directories and services, and we have linked a couple of the obvious ones, plus our host in the comments below. Please give it a follow/like/share and stay tuned for more coming soon! #kostume #cyclingapparel #audax #longdistancecycling #ultracycling #adventurecycling #cando #bikepacking #roadcycling #gravelcycling #cyclinglifestyle

Today is the last chance to preorder our new Cargo Bib! Based on our 10/10 Product of the Year-winning Comfort Break Short, our Cargo Bib Short adds carrying capacity via dual leg pockets, without sacrificing the sleek, minimalist aesthetics. The ultimate do-it-all short, for adventures big and small. Preorder here: https://lnkd.in/erQF2bDb #kostüme #cyclingapparel #cando #madetoorder #handmade #sustainablefashion #responsiblymade #bibshorts #limitededition #slowfashion #smallbatch #longdistancecycling #audax #endurancecycling #ultracycling #bikepacking #gravelcycling #madeinitaly #recycledfashion #outsideisfree #wildcamping #leavenotrace

We sat down with Jake May for his YouTube channel to answer questions and debunk myths about #cyclingapparel Topics covered include why chamois cream is unnecessary and the reason everything always seems to be on sale. Always fun chatting with Jake (and busting some myths!) Enjoy. #cycling #roadcycling #JakeMay

KOSTÜME presents CAN:DO - a far-reaching project exploring the rich and diverse world of cycling from new and different voices and perspectives. CAN:DO will bring together real, relatable stories about people and place, exploring the role cycling plays in the way we live our lives and experience the world around us. CAN:DO launches with a photo essay and interview documenting Thom from Torfaen in South Wales, who uses cycling and wild camping to slow down, experience nature and help deal with anxiety. A full interview will feature in our new CAN:DO Podcast, launching next week. CAN:DO will feature long-form articles, events, rider support and more. If you have an interesting story to share, please get in touch. CREDITS Photography: Fergus Coyle Rider: Thom Hadfield Interviewer: Matt Swaine Video Production: Square Sun Studios Director: Ruben Cleghorn Editor: Arlo Sullivan Music: Colony by TrackTrive #kostüme #cyclingapparel #cando #madetoorder #handmade #sustainablefashion #responsiblymade #limitededition #slowfashion #smallbatch #longdistancecycling #audax #endurancecycling #ultracycling #bikepacking #gravelcycling #madeinitaly #recycledfashion #outsideisfree #wildcamping #leavenotrace #trashfreetrails #shortfilm

Midday Friday August 30th only via www.kostume.cc #cycling #roadcycling #gravelcycling #bikepacking #longdistancecycling #cando #audax #cyclingapparel #limitededition #madetoorder #responsiblefashion #sustainablefashion

Chapeau to Jess Golding for reaching the Arctic Circle as part of the incredible North Cape 4000. Having suffered for years with saddle sores, Jess is now smiling even 3,300km into a ride thanks to our bib shorts. #cyclingapparel #longdistancecycling #ultracycling #bikepacking