Gabriel Ashman

Time to share some examples of what we at YOC Sweden can help you with 🙌   Let’s dive into two prime examples of our standout high-impact products:   YOC Mystery Ad®: This campaign sparks curiosity through its integrated HotSpots.    Instead of bombarding you with unwanted information, it invites you to explore and discover.    This interactive approach not only captivates users but also boosts brand awareness.   YOC Mystery Scroller®: With its stunning creatives, this ad seamlessly integrates into your site.    It’s both subtle and powerful, offering an engaging experience without interrupting the user’s scrolling flow.     Our focus is to deliver an outstanding advertising experience for everyone.   Would these ads catch your eye?   #HighImpactAds #Programmatic #Engagement #YOC

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What Will Shape Digital Media in 2025? As the new year approaches, it’s time to look ahead. What challenges and opportunities will digital publishers face in 2025? Our CEO, Petri Kokkonen, shares his predictions in our latest blog post (link in comments). Here’s a snapshot of what’s shaping the future: 🔹 𝐑𝐚𝐩𝐢𝐝 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Technological innovations, regulatory shifts, and evolving market dynamics reshape the industry. 🔹 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫𝐬: DOOH, retail media, and CTV are gaining momentum, with programmatic integration leading the way in transforming ad delivery and consumption. 🔹𝐀𝐈 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: AI streamlining workflows and LLMs redefining content consumption with personalisation and interactivity. 🔹 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐅𝐨𝐜𝐮𝐬: A shift towards quality over quantity and tackling digital waste. 🔹 𝐒𝐚𝐚𝐒 𝐌𝐨𝐝𝐞𝐥𝐬: Empower digital publishers with flexibility and control while offering alternatives to vendor lock-in as third-party cookies decline. 🔹 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐆𝐚𝐢𝐧𝐬: Prebid SDK and server-side technologies driving programmatic and in-app monetisation efficiency. Adaptability will be the cornerstone for digital publishers navigating the challenges and opportunities of 2025. 👉 What trends do you think will shape the year ahead? #DigitalMedia2025 #AdTech #ProgrammaticAdvertising #DigitalPublishing #Sustainability #Innovation #RelevantDigital

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Localization isn’t just translation—it’s understanding culture. After analyzing nearly 100 off-shore casinos and crafting competitive reviews for various affiliate sites, I've pinpointed common pitfalls in the modern Finnish market: 1. Underestimating the player Finns are seasoned players with decades of experience. Transparency is key. Always be upfront about bonus conditions to build trust. 2. Unfamiliar games Picture a player entering a casino only to find unfamiliar games. While new and exciting games are great, classics like Gemix or Crazy Time should be front and center, especially on the first visit. Your game lobby should feel like a living room. 3. Calling things by the wrong names If you label something as "cashback," it better be cash. Mislabeling it as "bonusback" removes trust and credibility. Use precise terms to meet player expectations. Want to dive deeper? Check out some of the latest reviews I've produced: EN: https://lnkd.in/dEF8mFME FI: https://lnkd.in/dvFymqCs Got questions or would like a free audit? Let's connect! 🙂🍀

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Veo & Imagen 3: New AI Tools for Media Creation 👀 Google makes a bold move in AI with 2 new tools introduced at the Google I/O conference: Veo & Imagen 3. ⤵⤵⤵ →  Veo: AI-Powered Video Creation 🎥 High-Definition Videos Veo creates high-definition videos with advanced understanding of language and visual semantics. 🎞 Cinematic Techniques Capable of incorporating techniques like timelapse. 🤝 Collaborative Showcase Demonstrated with Donald Glover and his creative studio, Gilga, highlighting Veo’s potential to revolutionize video production. 📸 Imagen 3: Digital Image Craftsmanship 🤳 Photorealistic Images Promises highly detailed and photorealistic images, surpassing its predecessor DALL-E 3. 🧠 Complex Instructions Handles complex instructions better, delivering the highest quality images according to Google. →  What’s Next? 😌 Public Reception The acceptance of AI-generated videos and images remains to be seen. 🎨 Artistic Integrity Questions arise about the ability of these tools to genuinely recreate an artist’s vision and the essence of digital creations. 🤑 Future Investments Google continues to invest heavily in AI, betting on its future in computing. ﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋﹋ 💥 Reshare to be the first to inform your network. ️ 🚀 Follow Xtendency™ to learn about the latest breakthroughs in AI #artificalintelligence #ai #xtendencyai #Production #AIAgency #filmhubai  #AIproduction #Google #Video #OpenAI #generativeai #Technology #Innovation #Creativity

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Unlock insights from Patrik Wilkens, VP at TheSoul Publishing! 🔍 Ever wondered what it’s like to lead one of the world’s biggest digital media companies? Patrik Wilkens, VP of Business Development at TheSoul Publishing, shares his journey, leadership tips, and work-life balance. Here are some key takeaways: ✨ Leadership Insight: "A results-driven attitude is essential in fast-changing industries."  🌍 Career Advice: “Find an up-and-coming industry. For me, it was mobile gaming and China.”  💡 Creativity Hack: “Hire smart people, travel, and think outside the box.” Curious to learn more? Patrik’s full story reveals practical tips for leaders and innovators alike! Read the full article: https://lnkd.in/ddEym2jy #Leadership #Innovation #CareerAdvice #Cyprus #WorkLifeBalance #BusinessDevelopment

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It's time for the final weekly wrap before my summer holiday! 🗞️ But don’t worry—my colleagues will keep you updated in the meantime, so you can stay in the loop by following Relevant Digital Oy. So, let’s dive into the curated ad tech news from week 27 aimed at digital publishers: 📊 Media Briefing: How the digital publishing industry has fared so far in 2024. Link: https://lnkd.in/d88iJHhd 🌍  IAB Europe’s Environmental Sustainability Glossary. Link: https://lnkd.in/dKxWf6tK 🎥 Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory. Link: https://lnkd.in/dwMqrzRE 🍪 Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue? Link: https://lnkd.in/dtjUqtSD 🔍 After months of testing, Google faces growing pressure to revamp the Privacy Sandbox. Link: https://lnkd.in/daZ5pwRE ⚖️ Commission sends preliminary findings to Meta over its “Pay or Consent” model for breach of the Digital Markets Act. Link: https://lnkd.in/dSEzDxdW #weeklywrap #adtech #atechnews #digitalpublishing #mediabriefing #publishingtrends #thetradedesk #yahoo #videoads #instreamvideo #adinventory #digitalrevenue #cookies #mfas #privacysandbox #google #adprivacy #digitalmarketsact #privacyregulations #relevantdigital

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The fight against account sharing is crucial for Viaplay to protect the investments made in content acquisition and ensure a viable business model for the future. Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #Viaplay #videostreaming #household #FightWithPasswordSharing #FightWithAccountSharing #users

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 33 aimed at digital publishers by Relevant Digital Oy: 📈  Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market. Link: https://lnkd.in/dQafp3RS 🌍 IAB Europe Launches Beta Test of New Tool for Estimating Digital Advertising Campaign Emissions. Link: https://lnkd.in/d2RkWpNX 🔒 Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement. Link: https://lnkd.in/d5Saj9mc 📺 Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide. Link: https://lnkd.in/dgCJ9VVb 🛠️ IAB Diligence Platform is Now Available to Streamline Compliance for the Entire Digital Advertising Industry. Link: https://lnkd.in/d7rkZTzu  ⚠️ Ad Tech Companies Should Heed The FTC’s Warning About Hashing. Link: https://lnkd.in/dz9Jkb52 #weeklywrap #adtech #technews #relevantdigital #ai #digitaladvertising #revenuegrowth #sustainability #ademissions #privacy #compliance #techlab #mediaindustry

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How did Spotify build an algorithm that actually seems to know what music you want to listen to? By consistently pushing to improve the experience for listeners. “We built similarity vectors between songs and playlists,” says Spotify Co-President, CPO & CTO Gustav Söderström. While these similarity vectors offered unique discovery experiences for listeners, the product still had limitations. "We had no genre understanding," says Soderstrom. To solve this challenge, Spotify acquired The Echo Nest, an intelligence company skilled in classifying music. “Then we could start building great sessions where we could actually promise you that this is going to be Swedish pop, or this is going to be this vibe, not just these songs are similar in a vector space," explains Söderström. Which products or companies have you seen leveraging AI in forward-thinking ways? Tell us in the comments. #BuildingOne, a podcast hosted by LinkedIn's Chief Product Officer Tomer Cohen, features insights from top product leaders. Click here to listen and follow: 🎧 Apple: https://lnkd.in/eevtFBQu 🎧 Spotify: https://lnkd.in/eZn_ymh9 🎬 Mary Wilson Aulistar Mark

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It's time for the weekly wrap! 🗞️ Let's dive into the curated ad tech news from week 23 aimed at digital publishers by Relevant Digital Oy: 📈 US Ad Revenues to Approach $400 Billion This Year. Link: https://lnkd.in/d2_XMc-R 🔒 IAB Tech Lab Finalizes Data Deletion Request Framework to Streamline Digital Ad Supply Chain Privacy Compliance. Link: https://lnkd.in/db6CC6Rg, Framework: https://lnkd.in/dGVhGETp 🚀 The Evolution Of Yahoo Backstage One Year After Its Debut. Link: https://lnkd.in/dGQFkrmp 📝 The cases for and against The Trade Desk’s Top 100 List. Link:  https://lnkd.in/d_UqF8d5 Please add the link to the comments if you've spotted anything important. 👇 #weeklywrap #adtech #adrevenue #technews #privacycompliance #dataprivacy #iabtechlab #thetradedesk #relevantdigital

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Was it a real fight? Or a genius and bold PR stunt? Either way, Fröken Snusk vs. Voi Technology has surely caught the attention of the Swedish people during 2024. Fröken Snusk is a Swedish singer with unknown identity who has become increasingly popular with her songs with crude lyrics (as her name suggests, translated Miss Filthy). In April, Fröken Snusk released a song called "Voi till min fuckboi" which sparked a fight between the singer and Fredrik Hjelm, the CEO of the e-scooter company Voi, where he threatened to sue the singer. The reason? The song was telling people to drink before going on the scooters - something that is strictly against their policy. The clash was documented by the Swedish media, Resumé, Breakit, Dagens Industri and Dagens Nyheter amongst other, and there were many jabs back and forth before finding a solution. Hjelm wrote: "Vi skulle ompröva om hon går med på att delta i vår trafikskola" (translated: We would reconsider if she agrees to participate in our traffic school"). This is something which she ultimately did and released the video on her Youtube channel (see link in bio). What do you think? Was it real? Or just a genius and bold PR stunt? Let us know in the comments 👇 #marketing #viralmarketing #swedishmarketing #sweden #marketinginsweden

The open collaborative option to programmatic third-party cookies and data 💪 I have long had a vision of collaboration and unification of programmatic marketing and digital marketing data. A vision not easily fulfilled as there are many moving parts to the programmatic ecosystem. My idea was based on an asset that could be controlled by publishers and media: first-party data. Data leveraged in a unified way so that advertisers could target the same audience across domains and across different media without intrusive third party tracking. Today my customers Stampen Media, NWT Media AB and NTM Media announced their cooperation for sharing audience targeting with Mediekompaniet through our new ID-free audience export function (if you want to know what this is DM me). For me this is the perfect setup 🤩 🌟 They all have the same taxonomy and underlying technology: Samhub - ensuring the same audience quality across domains 🤗 Mediekompaniet is a long standing partner of ours as well, making the collaboration easier and faster time to market 🔒 It is based on consented first party data shared with Mediekompaniet without exposing any of the online users personal information (no cookie or ID sharing necessary = no PII) If you are a agency or advertiser that want safe, high quality ad targeting at scale, I encourage you to contact Mediekompaniet and set up your safe first-party data deal today 🚀 #firstpartydata #programmatic #adnetwork #SamhubForMedia #innovation #digitalmarketing https://lnkd.in/dzHqzDfe

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With 6,000 - 7,000 marketing messages hitting us every day 📱💥, standing out can be a real challenge.   In our upcoming live webinar: "How to Create Ads That Catch Attention and Drive Engagement", our stars Christopher Strandell and Erik Annerberg will reveal the most common ad mistakes (don’t worry, you’re not alone! 😉) and show how our customers have cracked the code to grab and hold attention. 🔑   Here’s a sneak peek at what’s on the agenda: - Understanding the digital advertising landscape 🌐 - The golden ticket to standing out ✨ - How to create effective ad designs in multiple formats (in just 3 clicks! 👩‍💻)   Save your spot and learn how to avoid these mistakes! Hit the link in the comments to sign up 👇 #InZynk #Advertising #SaaS #AdDesign #AdEngagement #Webinar

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🌟 Ready to take your digital advertising strategy to the next level? 🌟 We know that navigating the digital landscape can be challenging, especially when targeting a local audience. That’s why we’re excited to share our latest tutorial video—crafted specifically for advertisers looking to make the most of Digitalgo 1.0! 📹 In this video, we walk you through the platform’s powerful features helping you reach your Mauritian audience with precision. 💡 Discover how to: Set up effective campaigns tailored to your audience Optimize ad performance using real-time insights Control your budget to ensure maximum ROI Whether you're new to Digitalgo 1.0 or looking to refine your strategy, this tutorial will equip you with the tools to succeed. Watch now and let Digitalgo 1.0 work for you! 🚀 #DigitalAdvertising #Mauritius #AdvertiserTutorial #Digitalgo

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Norwegians like to lead the charge, and guess what? It appears we are world class binge watchers! The streaming boom in Norway is real. In the second quarter of 2024: * 85% of households subscribed to at least one streaming service * The average number of services per household was 3.4 ... and this is not counting services distributed through ISPs/tv distributors, subscriptions shared between households, free streaming services, or any kind of illegal streaming. (Source: Kantar Media) Are you making sure your customers have the wifi capacity they need to support their bingeing habits through the cold seasons? #WirelessWednesday #wifi #ServiceProviders

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Exciting things are on the way! I’m really proud of—AI on Call. It’s perfect for anyone who needs help staying organized with their calls, whether you're juggling work and personal conversations or just want to keep better track of important info. With our AI, you'll get transcripts, summaries, and more, all designed to make life easier. No complicated setups—just smarter calls. #TelavoxAI #AIonCall #FutureOfWork #BusinessInnovation #StayOrganized

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📊 How can data transform the success of an indie game? Tune in tomorrow to hear Katla Hrund Björnsdóttir, our Senior Product Manager, speaking about using analytics for Indie success at the third Multiscription's Indie Game Accelerator workshop. She will reveal why data is a game-changer in game development, discussing the best times to leverage data (spoiler: it's always) and highlighting the key metrics that determine a game's success. You can still sign up for the Accelerator via the link, and tune in tomorrow, June 13th, from 15:00 to 16:00 CET! https://lnkd.in/d4fRw6ji #gameanalytics #gamedev #appdevelopers #gamingindustry

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Curious about the one piece of advice from Fanny Edenbro, our new Head of Data & AdTech Nordics? Watch the video to find out! 😉 #Data #AdTech #TheDigitalJungle #TreKronorMediaNordics #MakingScienceExperts

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🚀 Exciting News from Eniro Group AB!    We are thrilled to announce a groundbreaking strategic partnership with Azerion Group N.V., a leader in digital entertainment and media technology. This partnership marks a significant step forward in our journey to revolutionize digital marketing and advertising in the Nordic region.  Why Azerion? Azerion brings to the table its proprietary technology and a vast European and U.S. network, which will allow us to leverage advanced digital solutions and significantly enhance our service offerings.    🎯 Our Vision This is not just a collaboration; it’s a powerful alliance. Azerion has become a substantial stakeholder in Eniro, bringing us even closer in our shared goals. Together, we will accelerate our technological capabilities, boost our operational efficiencies, and expand our digital footprint. 🌟 Looking Ahead We are on the brink of transforming how digital marketing supports businesses in achieving local presence and visibility. With Azerion’s expertise, we’re poised to introduce innovative solutions that set new industry standards. 🤝 Thank You We want to extend a heartfelt thank you to every member of the Eniro and Azerion teams. Your dedication and hard work make transformative partnerships like this possible. Here’s to a future of success, innovation, and growth! Hosni Teque-Omeirat  #EniroGroupAB #Azerion #DigitalMarketing #StrategicPartnership #Innovation #Technology #BusinessGrowth

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