Head of Advertising Technology at TV4, Member of the Board at Mediamätning i Skandinavien, MMS
I´m attending the Adwanted Events "Future of TV Advertising Global" in December, who else is going? https://lnkd.in/dCpxkTjr
If you’re a digital/full service agency, or a client advertising directly and you’re lacking all the tools, time and expertise needed to keep on top of your TV/VOD activity, AVID is here to help. #tv #media #VOD #advertising
TV/VOD becoming a little too complex to handle? If your clients want to expand their advertising spend into the ever changing world of AV and you’re finding it tough to keep up, we’ve got your back.
Why is TV the most powerful advertising medium? This short but info-packed deck outlines all the ways TV advertising drives impact: https://buff.ly/3z3Ayic
Did you know? Digital Pay TV merges the speed of digital ads with the impact of television branding. 🎯 This approach makes it perfect for smaller brands, providing access to advanced advertising features without the need for long-standing TV network relationships. #DigitalAdvertising #TVBranding #MediaCulture
If you’re working for a #broadcaster, you must navigate an important transition happening right now, as your viewers migrate from traditional TV channels to a fragmented mix of broadcast, #FAST, and BVOD services. How can you make sure you can still reach your audiences across multiple services, networks, and screens? What are advertisers looking for to keep their TV budgets from declining? Register today https://lnkd.in/dTEWdPrb
this is a great piece of research and really highlights how our personal media habits influence our assumptions about how the general public consumes media. if you'd like a bespoke presentation of the research results, let me know.
TV advertising is more likely to stick in your memory, draw your attention to a product, and make you want to buy something. Find out more in the third edition of our Ad Nation research: https://lnkd.in/gEbPwCpa
Did you know you can run static adverts on ITV with just a simple JPEG? 📺✨ This cost-effective option opens the door to TV advertising for businesses that may not have the budget for full commercial production. If you're already running billboard or bus campaigns, you likely have what it takes to create a powerful TV campaign too! Making the switch to TV can elevate your brand, boosting trust and visibility like never before. 🚀 #TVAdvertising #BusinessGrowth #StaticAds #TMHMedia #ElevateYourBrand #VisibilityMatters #ITVAdvertising
BSME columnist of the year nominee (B2B) 2024 | Freelance editorial & branding consultant for media companies, ad agencies, PR companies, & tech specialists | Senior media & advertising industry journalist
TV is *still* much more divided geographically than you might think. That was one of the key takeaways from our recent Connected TV World Summit conference, and well articulated by Laura Chaibi 🇨🇦🇬🇧from Roku in our video interview. Because here's the thing about trying to sell #advertising on a global #streaming platform..... "The #TV world has always been around premium content and the consumers that are watching that content… the advertising is really buying the adjacency to that opportunity. And those types of advertisers historically have wanted a country-level solution." How much will this change? Would love to know what people think. https://lnkd.in/eHa_v2rZ
📺💡 Curious about Connected TV advertising and how it can boost your brand's reach? Dive into this comprehensive guide and learn everything you need to know to get started: https://bit.ly/47aHufH
Local TV Advertising Faces Challenges and Opportunities in 2024 https://lnkd.in/eMMfBNCZ By innovating and leveraging the unique strengths of TV, such as its broad reach and impact, local TV can reclaim its former prominence and profitability in the advertising landscape.
Product Manager at Viaplay Group. Building the future of premium video services. Digital advertising SME.
1moSee you there