Gabriel Ashman’s Post

Check out the latest podcast - egta and Hitesh Bhatt as they talk about CTV, ad buying, and programmatic trading.

🎙️ The new Expert Series is here! In our latest episode, we chat with Hitesh Bhatt, CTV/OTT - EMEA at PubMatic, and dive deep into CTV, ad buying and programmatic trading. From debunking misconceptions about programmatic to exploring buying trends in Europe and the U.S., we discuss: 🗝 How programmatic is unlocking new opportunities for broadcasters 💰 The role of programmatic trading and benefits for buyers and sellers 🖥 The impact of global streamers and their programmatic strategies Tune in to hear all about the programmatic trends here ➡ https://lnkd.in/ecKQ5X_M #Programmatic #CTV #Trading

🚀 Breaking News from Wavefront TV! 🚀 Did you know that our ad ops team is so good, they once sold a popsicle to a penguin? 🐧🍦 Okay, maybe not. But we ARE fantastic at helping publishers monetize their CTV inventory! Looking to boost your ad revenue without the hassle? Let's chat! We promise we won't try to sell you a popsicle. 😉 #AdOps #CTV #Monetization #WavefrontTV #Advertising #OTT

We'll make it easier for you, and better. Let it rip! 🚀📈 #EXTV #CTV #audio #audioadvertising #AdvertisingRevolution #ctvadvertising

It's the upfronts and ADWEEK is reporting that buyers want clearer supply paths for CTV deals. That's an arena where FreeWheel thrives. "As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers." Here's how: https://lnkd.in/eQMZrpHY #FreeWheelEmp

📺 Thank you Asia Video Industry Association for hosting the Upfront Showcase today with StarHub powered by Hoppr. 📺 Together, we have the advertising solution that democratises TV advertising for all brands and all budgets. Delivering both reach and frequency. ✅ We can find the audience wherever they watch their content. ✅ We are screen agnostic, as know that one size doesn't fit all. ✅ And start with the biggest screen in the home... The TV. 📺 Only we know where the audience is - and when - guaranteed. 📺 This means you don't need a big budget to go on TV. And TV should now be a key part of all video strategies. 📢 Don't just take our word for it. Get in touch to find out how other brands have planned and delivered TV campaigns that guarantee the audience they want. Yann Courqueux | Scott McBride | Stephen Wright #hopprtv #innovation #tvadvertising #advancedtv #audienceinsights #mediameasurement #dataanalytics #singapore

For advertisers, connected TV has become an essential performance marketing channel. However, have you ever questioned which CTV verticals are the highest performing? We did, and the outcomes are now being shared. In this webcast Ad Age and Elisa Hawkins, President of Mid-Market at MNTN, award the best-performing verticals on CTV. Register today! #ad https://ow.ly/XQ9Y50R2mYe

With so many in our industry struggling to locate sustainable growth in CTV, it’s no wonder that smart players across the ecosystem are focusing on the $162bn SMB advertising market. We see increased focus from DSP’s like Madhive, Vibe, MNTN and others, but also the announcement of new SMB-focused sales organizations from traditional TV companies, Paramount and Disney. And, of course, redoubled efforts from established players like Locality, Charter\Spectrum and Nexstar. The exciting and pivotal question is just how much pent-up demand sits beneath the surface. At Vica, we believe quality creative is key to unlocking this spend. It’s about time that small and local businesses have the tools and support to tell their unique stories in sight, sound and motion. #SMBadvertising #localadvertising #aifilmmaking

Alway's love hearing Katy's thoughts What's working in premium CTV programmatic? Why are relationships so important? And what are the primary challenges currently facing the industry? Watch FreeWheel CRO Katy Lora discuss the intersection of premium CTV and programmatic with @Beet_TV. #FreeWheelSummit #FreeWheelEmp

The latest Week in Review from TVREV’s Alan Wolk is here. This week he doles out advice on how to deal with a 2025 that won’t benefit from billions in political ad spending. Plus, the value of #TVOS is growing. Read on StreamTV Insider for all the insights.