Concentrate - HubSpot Solutions Partner

Is your HubSpot Data healthy? Data chaos is an all-too-common challenge faced by B2B companies. See where your companies’ data could make improvements in our eGuide ‘How to gain momentum with HubSpot’. It’s a guide designed to help you figure out where you can accelerate in your HubSpot investment. Link in the comments. #HubSpot #B2BMarketing #Sales #CustomerService #Concentrate

If you have ever asked yourself 'How do we ensure we are maximising our investment in HubSpot?' then this on-demand webinar is for you. Concentrate's HubSpot accelerators model will help you to answer that question with clarity. Watch our webinar 'Uncovering Hidden Treasure in your CRM' to learn more - it's only 30 minutes and provides some great insights. #HubSpot #HubSpotCRM #Concentrate #Sales

Sales and marketing don’t always see eye to eye—especially when it comes to sharing insights on leads. Why was this lead a ‘no’? What touchpoints made it a ‘yes’? In our latest webinar, we unpack how aligning these teams can transform your results. Catch our 'Sales vs. Marketing - Showdown' on demand via the link in the comments to dive into the details. #MarketingWebinar #SalesAlignment #LeadGeneration

We're continuing our tradition of giving back by making a donation this year to BetterMan NZ. Betterman is a charity dedicated to improving men's wellbeing and mental health, helping them become the best versions of themselves. With regular events and engaging talks packed with positive psychology principles, Betterman empowers men to move towards, or stay at, the higher end of the mental health spectrum. Learn more about the BetterMan charity through the link in the comments.

Revenue growth for B2B business is harder these days - it's a tough economic climate. Not only that, but the B2B landscape is a highly competitive one. That's why it's important to redefine your sales strategy now and then, so that your sales team has the processes and tools they need to succeed. Gone are the days of relying on the 'sales unicorn' - mere mortals can achieve the same. Get all the details in the comments below.

AI tools are exciting, and the future of marketing holds immense potential. But here’s the reality—no matter how advanced the technology, if your data isn’t organised, it won’t deliver the results you expect. To truly maximise AI, you need to ensure your CRM data is clean and up-to-date. This means properly segmenting your audience, setting up personas, integrating your CRM with AI and other tools for deeper insights and automation, and syncing your CRM with critical channels like LinkedIn and email for seamless data flow. Curious about how your CRM data impacts your use of AI and the essential steps to take before diving into AI tools? Watch the full on-demand webinar now through the link in the comments to learn more.

AI is revolutionising digital marketing, and the future of AI-driven search will limit the traffic you rely on for results. Now, it’s about winning the traffic you can. Here are a few points to think about: • Understanding your audience and their intent. • Targeting the long-tail keywords your audience is searching for. • Optimising your content for relevance and quality to stand out in an AI-driven landscape. Want to learn more about securing the traffic that matters? Watch the on-demand webinar today "The Purge, Inbound Edition' via the link in the comments and stay ahead of the AI marketing shift. #DigitalStrategy #TrafficAnalysis #AIinSearch #MarketingGrowth

We're delighted to go live with another high quality membership website, this time for WasteMINZ, the peak body for waste and resource recovery in NZ. Our team enjoyed working with wasteMINZ and the talented design team Meta Digital NZ. HubSpot's Content Hub was a great fit for a highly usable CMS with powerful security features to manage member access. It was a pleasure to work with the team at wasteMINZ and we are so proud of what we all collectively achieved, congratulations to all. Link in the comments if you'd like to check it out.

As AI-driven strategies flood the digital marketing space, staying grounded in your marketing fundamentals has never been more crucial. In our latest webinar, Greg reminds us of what to keep front of mind when thinking about how to leverage AI: • Who are my buyers? • What's the problem I'm solving? • How do I do that uniquely? Watch this full Webinar 'The Purge, Inbound Edition' on demand via the link in the comments to understand the changing Digital Marketing landscape. #MarketingWebinar #AIMarketing #MarketingFundamentals #Concentrate

Are you feeling the frustration of low-quality leads? It’s time to step into the ring and tackle this issue head-on. Join us for our upcoming webinar, 'Sales vs Marketing Showdown' where we’ll explore the common challenges faced by sales teams and how to transform your lead generation process. Friday 29th November, 1pm NZT on Zoom. Link in comments. #SalesVsMarketing #leadquality