VaynerMedia APAC

WHAT A NIGHT! Bowling, darts, and full-on Y2K energy ✨ Our Singapore team's EOY party was a total blast as we turned back the clock to the 2000s. Neon lights, bowling battles, best-dressed showdowns, and retro arcade games set the vibe; the lanes lit up with strikes (and a few gutter balls), and the dance floor just. didn’t. stop 🕺 It was all good vibes as we celebrated the year’s end and VaynerX's 15th anniversary in true throwback style, and the perfect way to close out 2024 –– great food, even better company, and all the nostalgic feels 💥 A huge shout-out to the event crew for making it happen –– and here’s to an even bigger year ahead 💯 VaynerMedia #VXXV

VaynerMedia Singapore office tour by our very own Nick Dio. ✨🇸🇬 Team Go-Getters get +100 points for making an office tour. Keep up with our VXXV World Tour Challenge on https://lnkd.in/eGkbiTYj #culture #vxxvsingapore #officetour #challenge

Social is the way forward. And our win at Campaign Asia-Pacific's Agency of the Year Awards is proof 🔥 Clinching Social Media Marketing Agency of the Year (Silver) isn’t just a moment of celebration — it’s validation that our approach to brand-building is delivering real, measurable impact. Organic social is no longer optional. It’s the foundation of modern brand building and marketing. And at VaynerMedia APAC, we’re leading this charge — proving that social isn’t just a nice-to-have, or just another channel — it's at the centre of modern marketing strategies. A huge congratulations, team! ✨✨✨ #CampaignAOY #AOY2024 #AgencyofTheYear2024 VaynerMedia

We're lighting up jury panels across APAC! 🚀 🚀 🚀 From the Cannes Lions International Festival of Creativity to Spikes Asia, the GONG Awards, Mumbrella Awards, Crowbar Awards and the Kancil Awards, our agency’s brightest minds are championing creativity that matters — work that shapes #culture, sparks #conversations, and drives #impact. As we close out 2024 and head into 2025, we’re honoured to see our trailblazers invited to judge the industry’s boldest, boundary-pushing ideas — representing our agency’s passion for #creativity, #diversity, and #excellence on these influential stages. A massive shoutout to our team for earning seats at the table! 🙌 #Cannes #SpikesAsia #MumbrellaAwards #GONGAwards #CrowbarAwards #KancilAwards #Jury #Creative #Media #Advertising VaynerX VaynerMedia woei hern chan Karen Coleman Mae Katherine Ong Lenon Krystle Morais Rachel Hoo Candice Chhoa Cathy Chen Zhafirry Fenner

The rise of super niche markets, driven by platforms like Reddit, Inc. and TikTok, has elevated subcultures into mainstream consciousness. Yet, as #trends move faster and #content supply grows, communities are retreating to offline spaces and private platforms to reclaim control and foster deeper, more intentional connections. "As content supply grows, trends move faster and generative AI amplifies the pace, #communities are increasingly retreating to real-world spaces and private groups to regain a sense of control. On top of this, post-pandemic, activity clubs such as running groups surged in popularity worldwide, providing younger generations with opportunities to form new friendships offline. This marks a shift away from the convenience of apps and #social media, as many seek deeper, serendipitous #connections that the #digital world often cannot replicate." - Miki Sim, Director of Platforms and Culture Thank you, Sunna Coleman and LBBonline - Little Black Book for the opportunity to share what we're seeing more of as we move into 2025!

Social isn't just noise—it's your most powerful marketing strategy. 🔍 We're talking about a holistic approach that doesn't just post—it performs and turns into a revenue-generating machine. From always-on creative to transforming your best content into paid media gold, this is how smart brands build meaningful connections and unlock unprecedented opportunities. Learn more about how strategic organic social can become your competitive advantage: https://lnkd.in/e-YY22Ed #socialmediastrategy #brand #organicsocial

What Instagram's new algo reset means for your brand. 📲👇 Imagine hitting the reset button on your Instagram feed—starting fresh, seeing only what you want. Well, IG just made that possible with their new algorithm reset feature. But what does that mean for your brand? Isaac Cabrera, our Platform Strategist on the Platforms & Culture team, gives us the full breakdown. Here’s the scoop: "Algo resets" aren't anything new. TikTok has played with a similar feature, and while the impact has been small so far, post-election chatter might bring a wave of resets. But don’t panic—here’s how to stay ahead: 1️⃣ Brace for Short-Term Fluctuations Some followers might hit reset, and you may see engagement dip temporarily. But as the algorithm relearns, things will stabilize—and could even affect your account's growth positively if you’re smart about your content. 2️⃣ Watch for Shifts in Your Audience As preferences evolve, your follower base could too. Start monitoring your audience demographics now so you can spot changes down the line. This is an always-on mindset for you and your team. 3️⃣ Get Hyper-Niche with Your Content To stay visible, think: “What do we really want to be known for?” Build content around that and use keywords and trends to signal to the algo you’re the right fit for those refreshed feeds. 4️⃣ Experiment and Diversify Post-reset, you’ve got a window to attract new eyes. Try out new formats and styles that could resonate with this changing audience. Right now, focus on relevance. Analyze engagement trends, lean into community management, and double down on creating content that feels authentic and valuable. The brands that adapt to this shift will turn an algorithm reset into a win. #instagram #instagramupdate #socialmedia #organicsocial

It's Not About IF You Experiment, But WHERE. The most successful brands have cracked the code to innovation, and it's simpler than you might think: strategic experimentation across #platforms. It all starts with understanding platform #strategy. Every #social channel offers unique opportunities for brands to connect with their audience. The key is recognising that you don't need to apply the same guidelines everywhere – instead, you can thoughtfully distribute different types of content across platforms based on both brand and business goals. Think of your social media presence as a portfolio. Your core channels – perhaps Instagram and Facebook – can remain your brand's curated showcase, housing classic #content that perfectly aligns with your established visual identity, and maintaining the aesthetic and voice your audience has come to expect. And here's where you get to play! Parallel to these core #channels, you can leverage other platforms like TikTok, YouTube, or LinkedIn as spaces for innovation, and grounds for more experimental, #culture-driven, consumer-centred content. It's about meeting your audience where they naturally spend time, with content that resonates with their platform-specific behaviours and preferences. This removes the anxiety often associated with trying new things. Your brand can push #creative boundaries and explore culture-driven content while maintaining its core identity. You're not compromising – you're expanding. After all, success comes from understanding each platform's unique opportunity, and not deploying the same approach across all. The most innovative brands aren't afraid to experiment – They're just strategic about where and how they do it. What are some of your favourite underpriced platforms to use for your brand's experimental content? VaynerMedia VaynerX VaynerMedia India #Marketing #Social #SocialMediaMarketing #Brand

Whilst many companies are waiting till the new year to open roles, VaynerMedia APAC are #hiring now! 📈 Open roles in our Media team include; Media Director (Contract), Sydney, Australia Media Manager, Sydney, Australia Media Manager, Kuala Lumpur, Malaysia Senior Media Analyst, Bangkok, Thailand Senior Media Analyst, Manila, Philippines Please see links in the first comment, apply or tag your mates. Note: You will need to have an existing right to work in each country, i.e. we currently aren't looking to Sponsor a candidate's Visa. #Recruitment #Media #advertising #APAC

Organic Social makes your paid media work harder In the world of digital marketing, organic social creative strategies are game-changers. Platforms like TikTok have shown a 37% increase in purchase intent and brand favorability when brands leverge their best organic assets into their paid media campaigns. This isn't just a fluke. It's a clear indicator of TikTok's unique power to engage audiences and drive consumer behavior. But there's more. Creative elements can make or break your campaign. Data shows that creative alone influences 56% of auction outcomes on Meta. This means your content's quality and resonance are key to winning in paid advertising. Think about it. A 32% improvement in cost-per-acquisition performance comes from using diverse, consumer-oriented creative. Tailored content that speaks directly to your target audience maximizes ROI. It's not just about spending money; it's about spending it wisely. As digital marketing evolves, integrating organic social creativity isn't just beneficial—it's essential. Brands that want to thrive must leverage these strategies to optimize their media spend and build deeper connections with their audiences. So, what's the takeaway? Invest in high-quality, resonant creative content. Embrace platforms and Formats like TikTok, Meta Reels, YouTube Shorts, Snapchat and the plethora dedicated video feeds being rolled out across LinkedIn and soon to be X. Tailor your messages to your audience. This is how you stay ahead in the competitive landscape of digital marketing.