VaynerMedia APAC reposted this
Organic Social makes your paid media work harder In the world of digital marketing, organic social creative strategies are game-changers. Platforms like TikTok have shown a 37% increase in purchase intent and brand favorability when brands leverge their best organic assets into their paid media campaigns. This isn't just a fluke. It's a clear indicator of TikTok's unique power to engage audiences and drive consumer behavior. But there's more. Creative elements can make or break your campaign. Data shows that creative alone influences 56% of auction outcomes on Meta. This means your content's quality and resonance are key to winning in paid advertising. Think about it. A 32% improvement in cost-per-acquisition performance comes from using diverse, consumer-oriented creative. Tailored content that speaks directly to your target audience maximizes ROI. It's not just about spending money; it's about spending it wisely. As digital marketing evolves, integrating organic social creativity isn't just beneficial—it's essential. Brands that want to thrive must leverage these strategies to optimize their media spend and build deeper connections with their audiences. So, what's the takeaway? Invest in high-quality, resonant creative content. Embrace platforms and Formats like TikTok, Meta Reels, YouTube Shorts, Snapchat and the plethora dedicated video feeds being rolled out across LinkedIn and soon to be X. Tailor your messages to your audience. This is how you stay ahead in the competitive landscape of digital marketing.
Writer | Strategic Marketing and Business Development
3wIt's accurate to say that creative excellence is now the cornerstone of performance marketing optimization. With AI and machine learning powering ad delivery across all major platforms, the quality of creative assets directly influences the effectiveness of targeting and conversion. By providing superior training data, creatives enable AI to make more precise predictions and deliver more impactful campaigns.