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The rise of super niche markets, driven by platforms like Reddit, Inc. and TikTok, has elevated subcultures into mainstream consciousness. Yet, as #trends move faster and #content supply grows, communities are retreating to offline spaces and private platforms to reclaim control and foster deeper, more intentional connections. "As content supply grows, trends move faster and generative AI amplifies the pace, #communities are increasingly retreating to real-world spaces and private groups to regain a sense of control. On top of this, post-pandemic, activity clubs such as running groups surged in popularity worldwide, providing younger generations with opportunities to form new friendships offline. This marks a shift away from the convenience of apps and #social media, as many seek deeper, serendipitous #connections that the #digital world often cannot replicate." - Miki Sim, Director of Platforms and Culture Thank you, Sunna Coleman and LBBonline - Little Black Book for the opportunity to share what we're seeing more of as we move into #2025!

It's time to think about Gen Alpha and their needs & expectations. Education and edtech are the first to serve young generations before they even become adults and paying consumers. Here are some trends I've noticed so far. What does Gen Alpha need and want? Well, let's look at the environment they've been raised in during their formative years: # Easy access to technology and the internet 🤖 Outcome 1: They're easy prey for social media so they became avid users of TikTok, Snapchat, YouTube, Instagram. Not Facebook. Why? -- Outcome 2: Children are instinctively drawn to the movement of humans and humanoid shapes so they're huge fans of video content (i.e. TikToks! Facebook isn't great for that). # Partly schooled during the pandemic during key years 💻👩🏫 Outcome 3: They got bored to death so they looked at the easiest source of entertainment available from home... you guessed it. Social media also became their only way to connect with peers during that time; it enabled their social life. Outcome 4: They're craving authentic connection and at the same time, ever expecting to be entertained 🤡 Possible evidence: Stand-up comedy has tripled in size (according to Bloomberg) and the comedians must thank Tiktok and Instagram for that (Washington Post). Links below. SO it's not just my feed 🌝 The digital environment is just as real for Gen Alpha as the physical world. They're inspired by TikTok influencers in the same way I was inspired by Disney child stars. Because I saw them on TV every day. Because they see them on their phones every day. # They're living through the AI wave; this one's still happening so I'm not sure what outcome it will have. But one could wonder... What impact do you think this will have on Gen Alpha's expectations? If you found this post interesting, give it a 👍 to let me know and I'll continue the list of insights. Links: https://lnkd.in/dK9XPY2e https://lnkd.in/dbUmqFJe #GenAlpha #FutureOfEducation #EdTech #socialmedia #education #marketingtrends

Reddit is a massive online platform where users discuss a wide variety of topics in themed communities known as subreddits. With thousands of subreddits, you can find discussions on nearly every topic imaginable, from technology and gaming to cooking and travel. Redditors are highly engaged, often participating in in-depth discussions, sharing content, and upvoting/downvoting posts and comments. Reddit values authenticity. Users prefer genuine, value-adding content over promotional material, making it crucial to engage authentically. If your brand can provide value through engaging content, answer questions, and participate in discussions genuinely, Reddit can be a powerful platform. Brands like Spotify, Nike, and Amazon have successfully used Reddit to engage with their audiences, showing the potential of genuine interaction. With the right approach, Reddit can be a valuable platform for building community and engaging with your audience authentically. Are you ready to get started? #BVURInnovations #RedditMarketing #BrandEngagement #CommunityBuilding #DigitalMarketing #SocialMediaStrategy #CustomerEngagement #OnlineCommunities #MarketingTips #Redditors #BrandSuccess #EngagementStrategy #MarketingInsights #Subreddits

Is Gen Z Lazy? They are if you own a media outlet. It's the same old bs. As a Gen Xer, I'm amused by the tired Generational Hype 🙄🔥... hearing how this or that generation is "ruining everything." Here's a clip I just uploaded to TikTok about the century-old grift behind those clickbait headlines. 👀 I try to break down how EVERY generation gets trolled, from "slackers" to "snowflakes"... so struggling media outlets can raise their viewership metrics 🔄🚫 Whether you're Gen Z, Millennial, or just amused by the generational blame game, my dumb little rant will arm you with historical facts to shut down the haters. 💪📚 Note: I'm too old to be talking/writing like this... or using emoticons... or being on TikTok. 😎 #GenZ #GenX# #WhyTheHellAreYouStillOnLinkedIn?

🌐 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐫𝐞𝐢𝐧𝐯𝐞𝐧𝐭𝐬 𝐢𝐭𝐬𝐞𝐥𝐟: 𝐀𝐈 𝐚𝐧𝐝 𝐧𝐞𝐰 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐭𝐨 𝐰𝐢𝐧 𝐛𝐚𝐜𝐤 𝐲𝐨𝐮𝐧𝐠𝐞𝐫 𝐮𝐬𝐞𝐫𝐬 📱 At the Facebook IRL event in Austin, the platform unveiled a major redesign aimed at attracting younger audiences by offering more personalized and engaging ways to connect with their local communities, interests, and peers. Here are the key updates: 👉 New tabs: Local and Explore Local brings everything relevant to your area—from events to Marketplace listings and local groups—making it easier to stay connected with what’s happening around you. Explore delivers personalized content tailored to your passions, helping users dive deeper into their interests. 🎥 Reels and full-screen videos take center stage With younger adults spending 60% of their time on the platform watching videos, Facebook is doubling down on video content with a new full-screen tab to make Reels, long-form videos, and live streams even more accessible. 📩 Messenger Communities Designed for smaller, interest-based groups, Messenger Communities allow users to create themed chat rooms, improving conversation flow and community management. It’s a feature aimed at strengthening connections among users who share common interests. 🤖 AI integration for smarter interactions AI is now embedded into group chats to provide personalized assistance, helping users find answers faster by analyzing past conversations—making group interactions more efficient and engaging. This redesign is all about reimagining Facebook as a more youth-friendly space, fostering deeper connections between communities and offering personalized experiences that resonate with the next generation. #Facebook #SocialMedia #Innovation #AI #Marketing #CommunityBuilding

Meta's renewed appeal among younger users highlights a growing trend: young people are actively searching for fresh social media alternatives. As platforms evolve, it seems the need for innovative spaces to connect is more important than ever. What are your thoughts? #SocialMediaTrends #MetaTrends2024 #DigitalMarketing

Meta's renewed appeal among younger users highlights a growing trend: young people are actively searching for fresh social media alternatives. As platforms evolve, it seems the need for innovative spaces to connect is more important than ever. What are your thoughts? #SocialMediaTrends #MetaTrends2024 #DigitalMarketing

Here's your cheat sheet for capturing the attention of Gen Z: Authenticity is Key 🔑: Gen Z values genuine brands. Show the real stories behind your brand. Stand for Something 🌍: They're passionate about causes. Show your brand's positive impact on social and environmental issues. Digital Navity 📱: Excel on platforms like TikTok, Instagram, and Snapchat. Adapt your content for where Gen Z spends their time. Open Dialogue 💬: Foster conversation. Gen Z wants to be genuinely heard and engaged with meaningfully. Value and Convenience 🎯: Highlight practical benefits. Show how your products fit into their fast-paced lives. Stay Relevant ✨: Keep up with trends and speak their language to stay relevant with this younger demographic. And what connects better with Gen Z than memes? 🤔 Memes are the closest thing we have to engineered virality, resonating deeply with Gen Z’s humor and communication style. Thoughts? #GenZMarketing #AuthenticEngagement #MemeMagic #memes #lucidmeme

A Pew Research Center study reveals that 54% of U.S. adults now get news from social media, with YouTube, Instagram, and TikTok leading the way, especially among 18–29-year-olds. Facebook and YouTube are the top platforms for news, with users favoring short, engaging content over lengthy reports. However, trust is mixed: while half of young adults express some trust in social media news, misinformation remains a concern, as it's more frequently shared than balanced reporting. For more such updates, check the link in bio! 📷 usnews.com #SocialMediaNews #NewsTrends #Meta #YouTube #Instagram #TikTok

America, a beacon of democracy, draws the world's admiration for its foundational values of freedom and opportunity. Yet, the potential ban on TikTok, a platform where over 300,000 influencers craft their livelihoods, challenges the very essence of these democratic principles. It's a stark reminder that the power of digital platforms should not be concentrated in the hands of a few. As we navigate this complex landscape, we must seek solutions that honor our democratic ideals, ensuring that innovation, expression, and entrepreneurship flourish freely. Let's champion a future where technology serves democracy, fostering a diverse, vibrant digital ecosystem. #DigitalFreedom #InnovationForAll #stabdwithshou #standfortiktok