VaynerMedia APAC’s Post

What Instagram's new algo reset means for your brand. 📲👇 Imagine hitting the reset button on your Instagram feed—starting fresh, seeing only what you want. Well, IG just made that possible with their new algorithm reset feature. But what does that mean for your brand? Isaac Cabrera, our Platform Strategist on the Platforms & Culture team, gives us the full breakdown. Here’s the scoop: "Algo resets" aren't anything new. TikTok has played with a similar feature, and while the impact has been small so far, post-election chatter might bring a wave of resets. But don’t panic—here’s how to stay ahead: 1️⃣ Brace for Short-Term Fluctuations Some followers might hit reset, and you may see engagement dip temporarily. But as the algorithm relearns, things will stabilize—and could even affect your account's growth positively if you’re smart about your content. 2️⃣ Watch for Shifts in Your Audience As preferences evolve, your follower base could too. Start monitoring your audience demographics now so you can spot changes down the line. This is an always-on mindset for you and your team. 3️⃣ Get Hyper-Niche with Your Content To stay visible, think: “What do we really want to be known for?” Build content around that and use keywords and trends to signal to the algo you’re the right fit for those refreshed feeds. 4️⃣ Experiment and Diversify Post-reset, you’ve got a window to attract new eyes. Try out new formats and styles that could resonate with this changing audience. Right now, focus on relevance. Analyze engagement trends, lean into community management, and double down on creating content that feels authentic and valuable. The brands that adapt to this shift will turn an algorithm reset into a win. #instagram #instagramupdate #socialmedia #organicsocial