Anshul Jain

Our Co-founder & CEO, Shradha Agarwal, share her inputs with Storyboard18 on how the new regulations by SEBI can bolster trust and quality in financial advice. She emphasizes that such measures were need of the hour and this will enhance transparency in the ecosystem. https://lnkd.in/dH6zXzeq #FinancialInfluencers #SEBIRegulations #Compliance #FinancialAdvice #guidelines #financialupdate

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The Bollywood movie "The Crew" has effectively leveraged brand integration to enhance its commercial success. Brands like L'Oréal, Tata Motors, and Pepsi were thoughtfully integrated into the film's narrative, creating a seamless connection with the audience. These strategic placements not only amplified brand visibility but also contributed significantly to the film's financial success. The production company, Balaji Motion Pictures, reportedly earned around ₹35-40 crore through these brand integration deals. This approach underscores the growing trend in Bollywood, where well-executed brand partnerships play a crucial role in elevating both the film's appeal and its revenue potential. #BrandIntegrations #StrategicPartnerships #BusinessGrowth #MarketingStrategy #BrandCollaborations #RevenueBoost #BrandSynergy #InfluencerMarketing #BrandDevelopment #ROIBoost #Infilmworks

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Consumer Confused, Brand Refused! Jagdeep Kapoor, Founder & CMD of Samsika Marketing Consultants writes in his regular column for the November 2024 issue of Businessindia Group Magazine that an often ignored reason for a Consumer to avoid purchase or use a Brand is their confusion about the Brand and what it is offering. According to Jagdeep Kapoor, the Samsika®️ Brand Mantra®️ When the Consumer is Confused the Brand is Refused™️ is a critical warning sign. The solution to this 'Confusion' problem lies in the problem itself, i.e. in the word C.O.N.F.U.S.E.D: 1. C - Clarity: Give clarity to the Consumer about the Brand's offering. 2. O - Onus: Take onus and responsibility about the promise you've made to Consumers. 3. N - Novelty: Provide novelty to consumers so they're excited about a new offering, or an upgraded one. 4. F - Factual: Bring out factual information about your Brand in front of the Consumer. 5. U - Understanding: Understand the specific consumer needs to avoid confusion, increase acceptance and remove the fear of refusal.  6. S - Sensitivity: Be sensitive to the consumers’ needs, emotions, background and other intangibles. 7. E - Education: Explicitly educate Consumers about what the Brand is offering so they can take an educated decision. 8. D - Demonstration: Demonstrate the benefits, how to use or consume the Brand and what to avoid. While many elements of marketing, advertising, distribution and promotion are deployed by spending crores of rupees, it is equally important that you do things in marketing, which help avoid confusion in the consumer’s mind. Read Jagdeep Kapoor's full column about ‘Consumer Confused; Brand Refused’ in the Nov 2024 issue of Businessindia Group magazine below:

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💯Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience.✅ Brand : bigbasket.com Agency : Talented.Agency Read our story : https://lnkd.in/g_gNArJv P.G. Aditiya Gautam Reghunath #OutdoorCampaigns #ViralMarketing #BrandEngagement #MarketingStrategy

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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This raises a few key questions: How can traditional media stay relevant as digital takes over? As rural markets grow, how can brands speak to them in an authentic way? How do brands balance quick digital wins with long-term brand value? The landscape is changing fast. How are we adapting to this transformation? #DigitalAdvertising #AdvertisingTrends #MarketingInnovation

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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Yesterday, got this opportunity to attend CMO Collective Event by Google here in Mumbai Here are a few key takeaways 1. AI is here to make life simpler and quicker for marketers. Creative personalization and adaptation that usually takes time can now be achieved with ease and much lesser time. More time for designers to think than to scramble for making so many adapts Copywriters can leverage AI to come up with performance oriented communication that enable marketers to quickly deploy, learn, discard and re-deploy 2. There is an ecosystem that helps build actionable plan to implement and adopt AI. Rajat Mathur is running GenAI catalyst progam to guide businesses 3. Digital Media buying is becoming much simpler with the help of AI by leveraging first party data and combining it with 3rd party insights. We marketers don't need to make assumptions and hunches anymore 4. The role of CMO is now expanding and growing bigger. Understanding of technology gives us a better edge and make much more informed decisions. What are your thoughts? Would like to know more about how you are using AI to make life simpler. Thanks Megna Shankaranarayanan for the invite. Look forward to adopt some of these for 5paisa It was nice meeting old colleagues/friends Jennifer Pandya Manish Dhamankar and cherishing good old memories Made new connections Ashish Mishra Suvarna Athavale . It was pleasure meeting you. Look forward to stay connected

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To grow, Performance Marketing needs to learn and adopt from other disciplines #PerformanceMarketing #PerformanceBranding #BrandBuilding

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My weekly article in leading Gujarati daily Mumbai Samachar regarding cinema, culture and customer -“સિનેમા, ક્લચર અને કન્ઝ્યુમર” #cinema #Consumer #culture #ConsumerBehavior #cinemaandbrands #businessstartegy #brandconsultant #marketingconsultancy #revenuegrowth #gujaratientreprenuer #marketingexecution #socialmediacontent #sales #gujrat #gujaratibrands #gujaratibusiness #manufacturer #brandinginmanufacturing #design #marketingstrategy #brandbuilding #salesstrategy #advertising #brandmanagement #marketingadvice #brandadvise #brandpositioning #digitalmarketing #socialmedia

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Step-by-Step Guide to Registering Your Business on Zomato Did you know that 90 million users visit Zomato monthly, making it one of the top platforms for food businesses? Registering your restaurant on Zomato is no longer optional—it's essential for boosting visibility and attracting diners in today's digital-first world. Our guide takes you through the entire process, from documentation to uploading menus and leveraging Zomato's advertising features. Learn how to stand out in a competitive market and turn online traffic into loyal customers. Learn more here: https://lnkd.in/ghdiERKa Reading Time: 4 mins #ZomatoForBusiness #RestaurantMarketing #GrowthJockey

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Trend-setter campaign for Swiggy Vijay Kumar's partnership with Swiggy was a Big Hit. Campaign Performance Report: 40 Million Views 2.3 Million Likes 6000+ Comments 500,000+ Shares How did this campaign perform so well? Because of the Audience preferences and data understanding. Vijay's audience is always interested in seeing unpredictable scripts and ideas out of the box. Relevancy and Audience understanding can help your campaign go viral and attain amazing results. This is New-Age Influencer Marketing. Where you understand data and audience preferences. Are you looking for a New-Age Influencer Campaign for your company? DM me or email at [email protected] #InfluencerMarketing #ContentMarketing #Influencers #TrendSetters

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Rs 2,000+ crore media accounts up for grabs: Biggest brands await new partnerships. While several brands are reviewing media accounts, industry sources estimate the results will be finalised before the close of the 2024 calendar year. Read more: https://lnkd.in/gd7zptw6 #MediaAccounts #BrandPartnerships #Marketing2024 #MediaBids #AdvertisingIndustry #BrandReview #PartnershipOpportunities #MediaSpend #AgencyPitch #MarketingTrends

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Articulated some thoughts on the synergies between PR and Branding. Do check out and share your inputs!

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#StartupStar: How start-up Wahter is serving as an effective moving billboard for brand advertisements In conversation with Adgully, Amitt Nenwani, Founder of Wahter, speaks about the growth and entrepreneurial journey of his venture, the story behind the founding of Wahter, competitive water bottle industry, criteria for Wahter’s selection process for advertisements, and much more. read more: https://lnkd.in/dRaX2Bv8 ✍ Siddhesh Shirsat

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The Resistance is here! ✴️ For the synthetic human species living now in their simulations with almost nothing warm in their hearts, this is a brilliant message We are competing with machines, their speed, and their efficiency. But would you wear a hand-knit sweater or a 3D-printed one? I love it Ogilvy for giving a perspective of some breather to this mechanized youth of today 👏 #linkedin #artificalintelligence #work #culture #brand #marketing

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Today, reaching different generations with the same approach just doesn’t cut it. Different generations exhibit unique habits that set them apart. And generational differences go beyond age - they reflect the evolving nature of technology and how it molds itself around people of various age groups. Gen Z, Gen Y, and Gen X have distinctly different perceptions of technology and approaches to content consumption, simply because of their varied exposure to tech in different eras. For example- - Gen Z grew up with smartphones and social media. - Gen Y saw the rise of the internet in the early 2000s. - Gen X witnessed the shift from analogue to digital. These differences matter when it comes to how each generation consumes content, engages with brands, and makes buying decisions. What works for one generation can completely miss the mark with another I’ve broken down how brands can tailor their approach for each generation in more detail on the BW Marketing World blog. Feel free to check it out! 🙌 #marketing #expertise #genz #genx

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