Kavita Bankapur

Zomato pulls the plug on Intercity Legends due to lack of market fit. More here: https://bit.ly/3AxQa3n Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #brands | #zomato | #market | #business | #intercitylegends | #shutdown | Deepinder Goyal

5

🚨 ETtech #Top5 | Zomato Q4 earnings; Blinkit edges closer to profitability Also in this letter: ■ Zomato Esop costs to rise ■ Apple India's FY25 starts with a bang ■ SoftBank swings to Q4 #profit

5

🚀 Zepto’s 'Shagun Ka Lifafa' Campaign: A Game Changer This Raksha Bandhan! 🎉 Zepto has truly outdone itself this Raksha Bandhan with their "Shagun Ka Lifafa" campaign, setting new benchmarks and delighting customers across India. This isn’t just another festive campaign—it’s a masterstroke in modern marketing, with a cultural twist that resonates deeply. Here’s why this campaign stands out and how it crushed records with 1 Million OPD on a super Sunday, surpassing their previous milestone of 0.7 Million OPD on their Third Anniversary which they recently celebrated: 🌟 Cultural Connection Meets Modern Excitement: Zepto beautifully marries tradition with innovation. The age-old custom of Shagun Ka Lifafa is reimagined with a modern flair—scratch cards with every delivery that promises big wins like cars, Dubai trips, and more! 🎁. By the way, I received upto 30% off on Real Juices and Rs.500 off on EMT. 🌟 Everyone’s a Winner: Unlike typical promotions, Zepto ensures no one is left empty-handed. Every order gurantees a lifafa, and every lifafa guarantees a prize, which not only boosts customer satisfaction but also builds strong brand loyalty. 🏆 I just placed one order on Zepto today, just to check whats the craze about the Lifafa, and I just went ahead to have this post written. 🌟 Strategic Partnerships: Collaborations with brands like Dabur, Easemytrip, Ariel, and Tide elevate the campaign, offering diverse and desirable prizes that appeal to all demographics. This strategic move adds immense value to each order. 🤝 Haldirams, Snickers, Hershey, McCain and not to forget BSC - Bombay Shaving Company - Gaurav Anand are few of many participating brands. 🌟 Creative Brilliance by Chandan Mendiratta: The campaign carries the hallmark of Chandan Mendiratta’s genius, from the catchy rap ad that perfectly encapsulates sibling love and banter, to the overall conceptualization of the lifafa. It’s all Chandan—every bit of it! 🎨✨ It has Chandan written all over the campaign. 🌟 Record-Breaking Numbers: With an astonishing 1 Million Orders Per Day, Zepto not only surpassed their previous records but also demonstrated their operational excellence. This achievement sets a high bar for what’s possible in festive marketing! 📈💥 As we look ahead to the upcoming festive season, the calendar at Zepto must be buzzing with new ideas. I’m on the edge of my seat to see what they come up with next to break even more records! Kudos to the entire Zepto team, and especially to Chandan Mendiratta, for crafting a campaign that’s not just memorable but monumental. 👏 🌟 Don't forget to check the usual banter between a brother & sister on the front of the lifafa. "you have no friends because.. you're lame" is my favourite one. #Marketing #Branding #RakshaBandhan #Zepto #Innovation #CustomerDelight #RecordBreaking Aadit Palicha Devendra Meel Kaivalya V. Chandan Mendiratta

454

13 Comments

Diwali Dampener? Market Volatility and IPO Updates As we gear up for Diwali, the market seems to be painting a mixed picture. IPO Update: Swiggy's IPO valuation has been reportedly revised downwards to $11.3 billion, as market volatility and the lacklustre debut of Hyundai India weighed on sentiment.   According to Reuters, BlackRock and Canada Pension Plan Investment Board (CPPIB) will invest in the $1.4 billion IPO—the country's second-biggest stock offering this year.   Market Sentiment: Just before Diwali, the Indian bourses entered the bear market amid weak global cues and rising volatility. The NSE Nifty 50 fell 2.7% last week and the BSE Sensex dropped 2.2%, logging losses for the fourth straight week.   In fact, October turned out to be the worst-ever month in terms of foreign fund outflows, with foreign investors pulling out a massive Rs 85,790 crore (around $10.2 billion) from equities due to the elevated pricing of domestic equities.    Investors would be treading tricky waters next few weeks, for sure. Let's discuss: What are your thoughts on the current market scenario and its implications for the upcoming festive season? Share your insights and strategies to weather this volatility. #stockmarket #investing #IPO #Diwali #marketvolatility #India

23

A conversation around the buzz word of the ecosystem - ‘GTM’ Diverse examples from Swiggy to YouTube to Astrotalk on some of the classic successful GTM’s of recent times. What Can You Find In The Conversation 1. How can you build distributions from multiple angles 2. How to switch between macro and micro while looking for insights 3. How to utilise every single channel. Both on app and off app 4. Critical problems to look at when we are doing GTM for a scaled product vs a 0 to 1 product. Do add your own set of examples around few of the best GTM’s that you have seen recently.

189

14 Comments

Zomato's Bold Move: Acquiring Paytm's Entertainment and Ticketing Business Zomato has recently made headlines with its acquisition of Paytm's entertainment and ticketing business for a hefty ₹2,048 crore. This strategic move includes integrating platforms like Insider and TicketNew into a new app, "District." Let's dive into what this means for Zomato and its future. Strategic Implications: 1. Expanding Horizons: With this acquisition, Zomato isn’t just sticking to food delivery. By venturing into the entertainment and ticketing space, Zomato aims to create a lifestyle ecosystem that covers dining, grocery, and now entertainment. ▫ What could this mean for Zomato's market position? ▫ How will integrating these diverse services impact user experience? 2. One-Stop Solution: The new "District" app will serve as a comprehensive platform for managing all things related to going out—from dining and movies to events. ▫ Could this increase user engagement and retention? ▫ Will a single platform for diverse services be appealing to consumers? 3. Challenges Ahead: Integrating different business models and technologies poses significant challenges. Zomato will need to ensure a smooth transition and maintain high-quality service. ▫ What are the risks of potential integration issues? ▫ How might the initial cash burn impact Zomato’s financial health? Market Reaction: 1. Cautious Optimism: Analysts are intrigued by the potential market share expansion but are wary of the risks involved. The acquired ticketing business had a revenue of ₹297 crore and an adjusted EBITDA of ₹29 crore in FY24. ▫ How can Zomato capitalize on this solid foundation? ▫ What steps should Zomato take to nurture and grow this new business segment? 2. Broader Consumer Base: The acquisition allows Zomato to attract a wider range of consumers who might not have been interested in food delivery alone, creating cross-selling opportunities. ▫ How might this diversify Zomato’s revenue streams? ▫ Will users of one service be inclined to explore others within the Zomato ecosystem? 3. Future Outlook: The "District" Test: The launch of the "District" app will be a critical moment for Zomato. Success could redefine consumer interaction with the brand, positioning it as a go-to platform for all entertainment and dining needs. ▫ What will be the key factors in determining the app’s success? ▫ How crucial is Zomato's ability to execute its strategy effectively? In summary, Zomato's acquisition of Paytm's entertainment and ticketing business is a significant step towards becoming a comprehensive lifestyle platform. While the potential rewards are high, the risks are notable. The real challenge will be in how effectively Zomato can integrate and expand these services to deliver value to its users and stakeholders. #Zomato #paytm #entertainment #deepindergoyal #expansion

16

Today, Blinkit , Zepto and bigbasket.com are delivering the iPhone 16 in just 8 minutes! While this speed is groundbreaking ( Kudos 👏 ), as quick as claimed, it also raises an important question: What is this doing to our minds and behaviors? On one hand, quick commerce offers: ✅ Instant Gratification – No more waiting, we get what we want right away. ✅ Unmatched Convenience – Less planning, more living. ✅ Stress Reduction – Knowing that anything you need is just minutes away. But on the flip side, there are some concerns: ❌ Rising Impatience – As we get used to fast delivery, our tolerance for any delay decreases. ❌ Impulse Buying – With convenience comes the temptation to overspend. ❌ Environmental and Social Impact – Speed comes with a cost, often at the expense of workers and sustainability. It’s fascinating to think about how this shift towards "now" culture is shaping our decision-making, patience, and overall satisfaction. Is quick commerce a game-changer for good, or does it come with risks we should be more aware of? What happens to the value perception of any product? iPhone as quick as Aloo Tamatar ? Isn't it devaluing the emotional and psychological experience of purchase? Do share your thoughts. #iphone16

24

8 Comments

Quick commerce is booming and every industry is eager to get involved. From delivery that took a few days to same day delivery, and now 10 min delivery, the industry has grown at an unprecedented pace.. Currently, the top three players Blinkit, Swiggy instamart, and Zepto are dominating this market. More and more companies are trying to carve out their own territory like flipkart, Bigbasket and as per the latest report Amazon India also gearing up to enter into this space. For new players, the primary focus will be on logistics and building a sustainable model for growth. Also, companies that can balance speed and cost-efficiency are likely to emerge stronger in the long run It remains to be seen who will survive and who will falter, but we are certainly in interesting times.

5

1 Comment

Zomato is planning to call back two senior executives, who left last year, to revamp its going out segment as it works on a deal to acquire Paytm's event and ticketing vertical. Rahul Ganjoo, who was the head of New Businesses at Zomato, left the company in January 2023 after a tenure of more than five years. Before this, he was the CEO of Food Delivery and Head of Product Management at the company. Pradyot Ghate left Zomato after completing nearly a decade at the company as Vice President. According to media reports, the deal, if completed, would value Paytm’s entertainment vertical at Rs 1,500 crore, although Zomato is in a convenient position to drive a good bargain for the segment as Paytm focuses on other segments associated with its primary business. Read more at 👇 https://lnkd.in/gHmCvkkZ by Akshita Toshniwal | #Zomato #Paytm

51

The "Final Day" Challenge Imagine today is your last in sales. How one shoukd approach it? • Every call becomes a golden opportunity • Each follow-up carries unmatched urgency • Closing deals takes on new significance Mindset to transform your performance and best way i feel as under: 1. Focus solely on high-impact activities 2. Make each conversation memorable with your associates 3. Absorb knowledge like never before 4. Build lasting relationships in moments 5. Push beyond your perceived limits I state that this isn't about working harder—it's about working with a purpose. Your challenge: Approach today as if it's your professional finale. The outcome: Unprecedented results and a legacy of excellence. I would advice you to read this and try it and do come tomorrow again on this article and share your feedback as i would like to see if my thought is inline with others. #SalesExcellence #ProfessionalGrowth #CareerMindset #revfin #ev #evempowering #digitallending #cred #emfai Source of this article from this article https://lnkd.in/gbkBDDpS

17

1 Comment

Why Does Shopping on an iPhone Cost More Than on an Android? Have you noticed that buying the same thing on an iPhone can sometimes be pricier than on an Android? It’s not just for subscriptions or ride-hailing fees—someone recently found that a suitcase on Flipkart cost about Rs 800 more when viewed on an iPhone than on Android!🧳💸 So, what’s going on here? It’s all about Apple’s 30% commission on iOS sales. That extra charge often gets passed on to iPhone users, meaning higher prices on the same products. Brands are using this to differentiate their pricing strategies based on devices—and yes, that means it’s more expensive to shop from an iPhone📱💰 But wait, it’s not a new concept! This idea is part of something called Occasion Based Pricing and Promotion for Consumer Goods (OBPPC). Ever wonder why the soda can at the airport is bigger and costs more per ml than the one at your local store? Same logic! Brands use situational pricing to charge different rates in different contexts, like charging more for a Coke in a can vs. a bottle🍶✈️ What’s next? As brands get even more creative, they might start looking beyond devices, using factors like location or monthly spending habits to set prices. So, what does this mean for us? The more we know about these pricing tricks, the more we can shop smart, no matter the platform. Happy shopping!🛍️ #pricing #consumerinsights #ecommerce #marketing #business #trends

14

3 Comments

Paytm in Talks to Sell Ticketing Business to Zomato in Strategic Shift Paytm is reportedly in talks with Zomato to sell its movie and events ticketing business. This move comes as Paytm focuses on its core fintech business after facing declining sales. Zomato, with its growing cash reserves, it's an opportunity to expand its food delivery offering by integrating events and ticketing into its app. For Paytm, the ticketing business is a growing but non-core vertical. While Paytm Insider saw revenue jump in FY23, it still represents a small portion of their overall income. Zomato, on the other hand, is already investing in this area with a dedicated "Events" tab and aims to diversify beyond food delivery. This potential deal reflects both companies' current positions. Paytm needs to streamline operations after regulatory hurdles, while Zomato seeks growth opportunities. Both companies have confirmed the discussions but no final agreement has been reached. This is a space to watch as the Indian food and entertainment landscape evolves. What do you think? #zomato #paytm #ecommerce

8

ZomatoZomato Care With all the name, fame you have gathered. With all the hike in the platform fee from INR 2 to INR 5, Please invest this into improving the Support section This needs a major overhaul, *if you value your customers Deepinder Goyal Smriti Pandey

8

1 Comment

Let’s connect if you have traffic for Swiggy..

2

Shares of foodtech giant Zomato rose by 2.7% to reach INR 267 on the BSE in early trading today, up from the previous close of INR 259.95. However, the stocks later lost some of their gains and were trading at INR 259.15 at 11:56 AM. The rise in the stock price followed Paytm‘s announcement of a definitive agreement to sell its entertainment ticketing business to the foodtech giant for INR 2,048 crore in an all-cash deal. Zomato announced that its board approved the acquisition of Paytm’s movie and events ticketing businesses during a meeting on Wednesday. The foodtech giant stated that the acquisition is a key component of its broader strategy to expand its “going-out business.” This move coincides with Zomato’s plans to launch a new app, ‘District,’ aimed at further growing its going-out sector. Read full story here: https://lnkd.in/gWgTHjXV #zomato #shares #foodtech Deepinder Goyal LinkedIn News India Linkedin News Ashu Agrawal

5

𝒁𝒐𝒎𝒂𝒕𝒐'𝒔 𝑺𝒘𝒆𝒆𝒕 𝑻𝒓𝒆𝒂𝒕: 𝑨𝒅𝒅𝒊𝒏𝒈 "𝑫𝒆𝒍𝒊𝒈𝒉𝒕𝒆𝒓𝒔" 𝒕𝒐 𝑬𝒏𝒉𝒂𝒏𝒄𝒆 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 Just spotted an interesting new feature on Zomato! It seems they're prompting users to add more to their orders with a tempting offer: complimentary items after confirming the initial order. Here's how it works: Once you place your order, look for the "Get more with this order!" prompt. Click "Add more items" and you'll find a selection of dishes you can add for free! But be quick, this offer seems to be time-limited, so snag those "delighters" before they vanish! By offering these unexpected treats, Zomato not only boosts its revenue by increasing average order value but also enhances customer satisfaction by offering surprising value. It's a win-win! Have you encountered these "delighters" yet? Share your experience in the comments! #Zomato #FoodTech #CustomerExperience #Innovation #Delivery #Delighters

34