Today, reaching different generations with the same approach just doesn’t cut it. Different generations exhibit unique habits that set them apart. And generational differences go beyond age - they reflect the evolving nature of technology and how it molds itself around people of various age groups. Gen Z, Gen Y, and Gen X have distinctly different perceptions of technology and approaches to content consumption, simply because of their varied exposure to tech in different eras. For example- - Gen Z grew up with smartphones and social media. - Gen Y saw the rise of the internet in the early 2000s. - Gen X witnessed the shift from analogue to digital. These differences matter when it comes to how each generation consumes content, engages with brands, and makes buying decisions. What works for one generation can completely miss the mark with another I’ve broken down how brands can tailor their approach for each generation in more detail on the BW Marketing World blog. Feel free to check it out! 🙌 #marketing #expertise #genz #genx
Gen Z To Gen X: Understanding & Engaging India's Digital Generations The potential to succeed for brands lies in their ability to craft narratives as per the specific needs of each generation and ensure that brand messages are not only seen but also embraced, says Khan. Read full update on: https://lnkd.in/gZpXjSUK #GenZ #GenX #DigitalGenerations Annurag Batra | Noor Fathima Warsia | Rahat Salma Khan
