Kshitij Sharma’s Post

Swiggy India's latest reel is the perfect example of how influencer marketing can take brand engagement to the next level. With over 10 million views and 1 million shares on Instagram, this reel showcases the power of tapping into trends to build massive brand awareness. It's not just about delivering food anymore—Swiggy is delivering entertainment and creating viral moments that resonate with their audience. This blend of humor and service is a game-changer in the world of marketing. Huge applause to Swiggy for setting the bar high! 🚀👏 #InfluencerMarketing #BrandAwareness #SwiggySuccess #thefametales #thefamebegins #influencer #influencermarketing #celebrities #influencerstyle #iggrowth #reelitfeelit #reels

Great piece in Discultured Magazine on the rise of influencer marketing in India! I shared my thoughts with my Co-Founder Vaibhav Gupta. The pandemic reshaped social media, leading to a more community-driven approach to Content & Influencer marketing. Check out the article to learn how social proof and new platforms can build trust and brand stories! #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators 

Interesting read in Discultured Magazine about influencer marketing trends in India, featuring insights from myself and Kalyan Kumar discussing the evolution of influencer marketing, where consumers value authenticity and trust over traditional advertising. Check out the full story where I talk about the role of AI-powered data in ensuring campaign effectiveness and the importance of long-term partnerships with influencers. #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators 

Getting bombarded with festive sales ads yet? Well, here’s a thought—how much of that festive influencer marketing spend is actually hitting the mark? With fake and irrelevant followers, brands are throwing money down the drain. Without solid data, you’re risking a lot more than you think. Dive into the article to see how brands can stop wasting their marketing budget this festive season. #StopTheSteal with #KlugKlug 🙂 KlugKlug | Vaibhav Gupta | kajal gupta | Pramika Jm | Jai Mani | Raja Balasubramanian | Trivikram Thakore #influencermarketing #festiveseason #marketing #influencers #marketingstrategies #klugklug 

KlugKlug's Co-Founders, Kalyan Kumar and Vaibhav Gupta were recently featured in Discultured Magazine's article, "𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐦𝐢𝐝 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐋𝐨𝐜𝐤𝐝𝐨𝐰𝐧𝐬." The pandemic has reshaped social media culture and influencer marketing in India. As millions stayed home, social media engagement soared, creating fertile ground for influencers to build communities and connect with audiences. Our Co-Founder and CPO, Vaibhav Gupta, emphasized, "Consumers have become wary of traditional advertising, placing more value on peer recommendations and authentic content. Influencers, seen as trusted sources, bridge this gap." Co-Founder and CEO, Kalyan Kumar, added, "Influencer marketing is one of the most effective ways to build trust based on social proof. Consumers trust recommendations from genuine people more than most advertising campaigns." KlugKlug is proud to lead the charge in this evolving industry, providing AI-powered data for measurable and accountable influencer marketing strategies. Read the full article in Discultured Magazine to gain more insights into how influencer marketing is dynamically changing in India and the emerging platforms and channels gaining traction. #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators 

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. Join Jordan West on today's episode. Key Takeaways: 1. TikTok shop success = Amazon-like social proof 🎯 2. Start with paid ads & consider hiring creators 📈 3. Harness the power of going live on TikTok 💻 4. Aim for TikTok shop mall invitation 🛍️ 5. Partner with Up Growth Commerce for TikTok shop success 🌟 Timestamped Overview: 00:00 Influencers more likely to work with you if you have high sales and reviews. Start with paid ads. Also consider hiring creators for daily promotion. 04:23 TikTok Shop Mall is a virtual shopping mall with curated brands, reputable retailers, and strict seller requirements. 06:35 Requesting reviews on Spotify to reach 100 by year-end. Listen to the full episode here: https://bit.ly/3y9JffL #SocialProof #InfluencerMarketing #TikTokShop #ShopPresence #Reviews #TransactionVolumes #Engagement #Creators #TrafficGeneration #PaidAds #TikTokLive #TikTokShopMall #UpGrowthCommerce #AmazonSuccess #BrandVisibility #SalesBoost #PromotionStrategies #VirtualShopping #Retailers #SellerRequirements #BrandCurating #BrandPromotion #BrandAwareness #EcommerceSuccess #OnlinePresence #CustomerEngagement #ReviewRequest #SpotifyPromotion #MarketingStrategy #DigitalCommerce

Do Influencers actually influence on your #Roblox Experience? YES! One of the first lessons you'll learn when diving into Roblox is the significant role that platform-specific influencers play in the discovery of your experience. Many developers invest a lot of time reaching out to influencers to try their experiences. It's a fair trade-off since an engaging experience can be a great tool for the influencer, providing them with regular content. One of the highlights in our early days was when CookieSwirlC, a YouTuber with 20 million subscribers, did a video about our game 'Find the Foodkins'. This video has now garnered 9 million views on YouTube and our Foodkins have more than 6 million plays on the platform. She cannot imagine how grateful we feel for such generous support. If chosen wisely, the conversion rate from views to visits can easily be around 20%, making them one of the most cost-effective promotional mediums in the long run. If you're aiming for a global campaign, We recommend including at least one video with a Spanish-speaking YouTuber in your marketing strategy to not overlook that 15%-20% of Roblox users. This is part of our Guide BrandNewVerse-101: Mastering Branded Experiences, you can download the full report here (https://lnkd.in/dt3ATdKp) or you can just subscribe to our Newsletter Roblox for Brands here (https://lnkd.in/dDfpxUaM) #marketingdigital #publicidad #medios #marcas #marketing #influencers #influencermarketing #influencer

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. Join Jordan West on today's episode. Key Takeaways: 1. TikTok shop success = Amazon-like social proof 🎯 2. Start with paid ads & consider hiring creators 📈 3. Harness the power of going live on TikTok 💻 4. Aim for TikTok shop mall invitation 🛍️ 5. Partner with Up Growth Commerce for TikTok shop success 🌟 Timestamped Overview: 00:00 Influencers more likely to work with you if you have high sales and reviews. Start with paid ads. Also consider hiring creators for daily promotion. 04:23 TikTok Shop Mall is a virtual shopping mall with curated brands, reputable retailers, and strict seller requirements. 06:35 Requesting reviews on Spotify to reach 100 by year-end. Listen to the full episode here: https://bit.ly/3y9JffL #SocialProof #InfluencerMarketing #TikTokShop #ShopPresence #Reviews #TransactionVolumes #Engagement #Creators #TrafficGeneration #PaidAds #TikTokLive #TikTokShopMall #UpGrowthCommerce #AmazonSuccess #BrandVisibility #SalesBoost #PromotionStrategies #VirtualShopping #Retailers #SellerRequirements #BrandCurating #BrandPromotion #BrandAwareness #EcommerceSuccess #OnlinePresence #CustomerEngagement #ReviewRequest #SpotifyPromotion #MarketingStrategy #DigitalCommerce

#InfluenceWithKOLPlanet In India, influencer marketing and social media are becoming key drivers of holiday shopping decisions. As consumers rely on various resources for gift research, social platforms like Facebook and Meesho play a vital role, with 55% planning to make purchases through these channels, as per 2024 Shopping Research by Integral Ad Science. Platforms like YouTube, where 68% of shoppers rely on product reviews and gift guides, are a powerful tool for influencers to engage their audiences and affect purchase decisions. Crowdsourcing through social media (used by 36%) further emphasizes how consumers look to peer recommendations and influencer-driven content for guidance, especially during the holiday season. #InfluencerMarketing #Meesho #ShoppingDecision