KOLPlanet

#InfluenceWithKOLPlanet In November 2024, Instagram announced that users can customize their names in DMs by assigning nicknames to themselves or their friends. Users can change their nickname at any time and can determine who has permission to update their nickname within a chat. By default, only people users follow can change their nickname, but they can adjust this setting to allow only themselves to update it. Brands can leverage this feature to create a more intimate and engaging connection with their audience. #InstagramUpdate

#InfluenceWithKOLPlanet India Online Food Delivery Market is expected to reach US$ 43.47 billion in 2024 to US$ 265.12 billion by 2033, with a CAGR of 22.25 % from 2025 to 2033, as per Statista. This growth will result in a projected market volume of US$90.43 billion by 2029. The quick rise in smartphone use and digital penetration is one of the main factors propelling India's online food delivery market growth. One of the key trends expanding the market potential is the increasing demand for healthy and organic food. #FoodDeliveryMarket #IndiaOnlineFoodDelivery

#InfluenceWithKOLPlanet In the Asia Pacific region, consumers are increasingly open to the involvement of AI in their shopping decisions. 40% would accept product recommendations from their AI assistants such as Siri on iPhone or Amazon Alexa, according to NielsenIQ Guide to 2025. Notably, younger generations, including early half of Gen Z (46%) and Millennial (48%) consumers, are even more inclined to use AI to automate or speed up their everyday shopping decisions. Furthermore, 35% of consumers in this region would allow smart devices to automatically order new products when needed.  Social media plays a pivotal role in product discovery and driving direct purchases, with 60% of consumers surveyed in the MYCO report stating that social media influences their product discovery, and 59% indicating that they are more likely to seek out products in-store or online after seeing them featured on social media platforms. #SocialMediaMarketing #APACMarket #AI #GenZ

#InfluenceWithKOLPlanet Indonesian consumers are willing to pay more for comfort and convenience, with 58% spending extra for special moments, 64% opting for at-home experiences to save on dining and entertainment, and 57% preferring easy-to-use product formats, as per NielsenIQ Indonesia Mid-Year Consumer Outlook Guide to 2025. In FMCG spending, Indonesian consumers are becoming more experimental, with nearly half buying more than five cooking product categories, 50.1% purchasing over two snack items, and 22.8% investing in multiple beauty products. To save on FMCG shopping, 46% of consumers find online shopping helpful for better deals and also take control of their shopping carts. Additionally, 38% switch to cheaper products, and 36% buy more discounted items. #IndonesiaMarket #FMCGShopping #IndonesianConsumers #ConsumerOutlook

#InfluenceWithKOLPlanet In November 2024, YouTube announced that creators who have integrated their Shopify stores with YouTube Shopping can view their shopping performance data directly within YouTube Analytics. This includes insights on total sales, number of orders, and more, accessible on the Revenue tab. #YouTube #Ecommerce #Creator

#InfluenceWithKOLPlanet By 2030, India is expected to have 740 million active smartphone users, leading increasing brands to incorporate influencer marketing into their strategies. According to EY Report, 3 out of 4 brand strategies will include influencer marketing as a result. In terms of influencer choice, 47% of brands prefer to work with micro and nano influencers due to their lower cost per reach. Additionally, 70% of brands plan to maintain or increase their influencer marketing budget in 2024, with half of them intending to increase it by up to 10%. When it comes to payment models, brands have different approaches. 71% of brands engage with influencers on a fixed fee basis, which provides a clear and predictable cost. However, 29% of brands are exploring performance-linked models to ensure influencer accountability and drive better results from their campaigns. #InfluencerMarketing #NanoInfluencer #MicroInfluencer

#InfluenceWithKOLPlanet Indonesia's online spending makes up 64% of its total consumer spending, aligning it with India, highlighting a major shift towards digital retail, as per Wonderman Thompson Commerce. The market is a strong adopter of livestream commerce, with 69% Indonesian shoppers engage with livestream commerce, still slightly behind China, India, and Thailand, which report rates of 77%, 75%, and 72% respectively, indicating huge growth room. ECDB study showed that more than a third of Indonesians engage in online shopping weekly, deeply embedding e-commerce into their daily lives and pointing to opportunities for market expansion. The e-commerce market is projected to reach 198.6 billion by 2028, up from 92.3 billion in 2024. #Ecommerce #IndonesianMarket #OnlineShopping #LivestreamCommerce

#InfluenceWithKOLPlanet In India, 76% of Gen Zers are open to trying new brands. Creators play a pivotal role in influencing Gen Z, shaping their opinions and purchasing decisions through authentic and relatable content. Often, these creators are more trusted than traditional advertising, according to the report released by BCG and Snapchat in October 2024 . Gen Zers seamlessly navigate between online and offline channels; half of them are on their phones while shopping in-store. Additionally, 64% of Gen Zers socialize with their inner circle while shopping, sharing snapshots from trial rooms and engaging in video calls. Furthermore, 72% search creator pages while purchasing products. #InfluencerMarketing #GenZ #Creator #ShoppingBehavior

#InfluenceWithKOLPlanet In Indonesia, social commerce could surge to an impressive $125 billion by 2027. Platforms like TikTok Shop and Instagram have transformed beyond their original social media roles, now empowering influencers to become significant players in the sales landscape as per Cube. The influence of these individuals extends beyond physical goods, with categories like online travel and subscription services also benefiting from influencer marketing. There are almost 12 million creators in the region producing a large amount of content monthly, the highest in Southeast Asia. Over the past three years, the region witnessed a shift from mega to micro and nano creators, with nano influencers gaining traction and their share increasing from 5% in 2021 to 11% in 2024. #CreatorEconomy #InfluencerMarketing #NanoInfluencer #ConsumerBehavior #IndonesiaMarket

#InfluenceWithKOLPlanet Digital disruptors in India's online fashion market account for approximately 20% of the market, valued at $2.4 billion, and are projected to grow. According to Bain & Company's India's Digital Fashion Disruptors report, this growth will be fueled primarily by Gen Z and millennials, who have a high inclination to purchase fashion online. Fashion category accounts for 70% to 80% of digital disruptors' traffic, with Gen Z contributing 30% to 35% and millennials contributing 40% to 45%. The report also reveals that 24% of 18-24-year-olds buy from digital disruptor brands, compared to just 13% of those aged 45 and older. Regarding brand preference, Gen Z care about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands. #FashionMarket #IndiaFashion #DigitalDisruptor #GenZ #Millenials