KOLPlanet’s Post

#InfluenceWithKOLPlanet In India, 76% of Gen Zers are open to trying new brands. Creators play a pivotal role in influencing Gen Z, shaping their opinions and purchasing decisions through authentic and relatable content. Often, these creators are more trusted than traditional advertising, according to the report released by BCG and Snapchat in October 2024 . Gen Zers seamlessly navigate between online and offline channels; half of them are on their phones while shopping in-store. Additionally, 64% of Gen Zers socialize with their inner circle while shopping, sharing snapshots from trial rooms and engaging in video calls. Furthermore, 72% search creator pages while purchasing products. #InfluencerMarketing #GenZ #Creator #ShoppingBehavior

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