#InfluenceWithKOLPlanet In India, 76% of Gen Zers are open to trying new brands. Creators play a pivotal role in influencing Gen Z, shaping their opinions and purchasing decisions through authentic and relatable content. Often, these creators are more trusted than traditional advertising, according to the report released by BCG and Snapchat in October 2024 . Gen Zers seamlessly navigate between online and offline channels; half of them are on their phones while shopping in-store. Additionally, 64% of Gen Zers socialize with their inner circle while shopping, sharing snapshots from trial rooms and engaging in video calls. Furthermore, 72% search creator pages while purchasing products. #InfluencerMarketing #GenZ #Creator #ShoppingBehavior
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Your ads aren’t broken—the offer potential is! 🛑 🔥 Here’s how to craft a killer offer that converts on Meta and TikTok: 👉 Know your audience’s pain points: What keeps them up at night? Your offer should be the solution they can’t live without. 👉 Add BIG value: Think bundles, free gifts, or exclusive perks. Make them feel like they’re winning just by buying. 👉 Create urgency: Limited stock or time-sensitive deals = no room for procrastination. 👉 Speak to their identity: The best offers make people say, “This is me!” 💡 Examples that crush it: ✔️ “Buy 2, Get 1 Free—Because 1 is never enough!” ✔️ “Spend $100, get a free tote bag—Your errands just got an upgrade.” ✔️ “At-home laser hair removal—Goodbye razor burn, hello smooth skin!” The right offer + strong ads = unstoppable results. 👉 Which of these tips will you try? Let me know below!👇 #EcommerceHacks #OfferTips #TikTokAds #MetaAds #EcommerceGrowth #ConversionGoals
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Read here: https://lnkd.in/gjrFRRfQ Get ready for a content revolution! Snapchat is betting big on India's regional creators with attractive incentives and innovative features reveals Saket Jha Saurabh, Director of Content and Partnerships of the platform. Discover how Snapchat is redefining content creation and monetization in India in this LiveMint report by Gaurav Laghate and me.
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💪 Collaborations we take pride in: Frezyderm Identifying the immense potential of #TikTok, Frezyderm was seeking to expand their brand and qualities in this channel. Together we crafted a vibrant, outstanding strategy that set new benchmarks for TikTok in the #BeautyIndustry in the Greek market. 🚀 The challenges were clear: managing content for maximum reach across all demographics while maintaining brand safety and aligning with the platform's spontaneous and authentic content culture. We infused the brand's content with current skincare trends, coupled with catchy hashtags, using diverse content formats, while we also fostered collaborations with creators who embodied the brand's values. And all this brings us in front of the campaigns' results! Over 2.5 million unique users reach, more than 50 million impressions and video views, plus more than 35K clicks MoM on the TikTok channel, leading to a phenomenal 3.5x increase in followers in six months! 🔵 The numbers prove what commitment and innovation in #DigitalMarketing can achieve when combined. Kudos to the teams! Read more on this case here: bit.ly/3Bzbeaf #Sleed #TogetherWeWin #NowWeStart #Frezyderm
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🚀 Ready to discover the secrets behind Wildplus Beauty's remarkable $1.9M success story on TikTok Shop? This innovative beauty brand defied the odds, achieving staggering results with just two products, cleverly leveraging the power of 920 creators, and orchestrating 64 captivating livestreams. But how did they do it? What strategies did they employ to generate 31.4k orders in just 7 days? It's time to reveal the secrets and delve into the strategies and insights that propelled Wildplus Beauty to the top of the TikTok Shop ranking!🎉 Ready to unlock the blueprint for TikTok Shop success? Learn more by clicking on this link: https://buff.ly/3OQDV6j 🌟
Wildplus Beauty's TikTok Shop Success: Two Products, almost 95k Orders, and $2M Revenue - ShoppeDance
shoppedance.com
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🎉 Calling all Cosmetics Brands! 🎉 Are you ready to take your brand to the next level? Join the TikTok Shop revolution and let's make some magic together! 💄✨ I'm on a mission to bring the hottest cosmetics brands onboard our platform, and I want YOU to be a part of it. Here's why you should hop on board: ✨ Reach Millions of Beauty Enthusiasts: What started as a hashtag has now become a business opportunity you don't want to miss out on - over 6.7m videos created under #TikTokMadeMeBuyIt and 3 in 4 users say they are likely to purchase directly from brands on the platform. ✨ Unleash Your Creativity: TikTok is the only #shoppertainment app out there seamlessly blending commerce and entertainment into a full shopping journey. ✨ Drive Sales Like Never Before: With TikTok's powerful tools like shoppable ads, LIVEs and in-feed videos, you can turn viewers into customers with just a few taps, driving sales like never before. Ready to join the TikTok beauty revolution? Drop me a comment below & let's chat about how we can collaborate to make your brand shine on TikTok! 💫✨ P.S. Can I count on my network to comment & share? If you know someone who would be interested get tagging 💬 #TikTokShop #Cosmetics #BeautyBrands #TikTokBeauty #SocialCommerce #InfluencerMarketing #BeautyCommunity #DigitalMarketing #BrandCollaboration #TikTokForBusiness #BeautyTrends #SMB #SmallBusiness
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What are YOU doing to be a first mover in today's digital age? ⭐ We are HG Media Group - the first Snapchat focused marketing agency -- being a first mover into an unsaturated space. ⭐ We are HG Media Group - a nimble team of decision makers - that prioritize the brands, their development and creators on the platforms. ⭐ We are HG Media Group - bringing creators opportunities they have NEVER seen before. ⭐ We are HG Media Group - helping creators of ALL sizes & niches have a home in the Snapchat space - and NOT taking advantage of them. ⭐ We are HG Media Group - being ONE of very few educating the world on WHY Snapchat and WHY now. ⭐ We are HG Media Group - making a HUGE difference in the digital world. Navigating the blue ocean instead of staying in the red. Come explore.
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Good news for DTC brands advertising on Meta 👀 Meta has added a new ad placement... Instagram Profile Reels. 🤔 𝗛𝗼𝘄'𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Go and find any Instagram profile that consistently posts Reels, scroll through their feed, and in-between their Reels you *should* notice the occasional ad popping up... that's the new Instagram Profile Reels placement. 😏 𝗪𝗵𝘆'𝘀 𝘁𝗵𝗶𝘀 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀? More ad inventory = cheaper CPM's = lower conversion costs (in theory). 💡 𝗛𝗼𝘄 𝗱𝗼 𝗜 𝘀𝗲𝘁 𝗶𝘁 𝘂𝗽? Head to the Ad Set level of a new / existing campaign, select Manual Placements and you'll find it sitting within "Stories and Reels". Just make sure it's switched on as we've seen a few examples where it's automatically unselected, but we're sure Meta will fix this soon enough. 😊 Running underperforming ads on Meta? We help DTC brands scale faster, with confidence, by combing strategic media buying, data-driven creative and precise attribution. 👉 creativescience.xyz #MetaAds #DTCMarketing #FacebookAds
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Snapchat has launched its first-ever "Sponsored Snap" campaign, marking a significant step in its advertising offerings. This initiative allows brands to sponsor user-created Snaps, adding promotional overlays or branding while maintaining the organic feel of the content. The campaign aims to enhance brand visibility while engaging Snapchat's highly active user base in a more immersive and creative way. #trendtwist #techorizdigitalacademy #digitalmarketinginstitute
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Abhishek Gupta, our Joint Managing Director shares an insightful take on Campaign India which delves into the evolving dynamics of celebrity influence, highlighting the shift towards authenticity and relatability that today's youth (Gen Z and millennials) crave. . #BeiConfluence #leadershipspeak #industryinsights #advertising #marketing #media #digitalinnovations
Why Gen Z prefers influencers over A-list celebs | Advertising | Campaign India
campaignindia.in
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