Muhammad Wahaj Hashmi’s Post

𝗦𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗔𝗜 𝗺𝗲𝗱𝗶𝗼𝗰𝗿𝗲 𝗮𝗴𝗮𝗶𝗻? 💡 What happens when humans are expected to match the productivity of AI in completing tasks? One approach might be to “𝗠𝗮𝗸𝗲 𝗔𝗜 𝗠𝗲𝗱𝗶𝗼𝗰𝗿𝗲 𝗔𝗴𝗮𝗶𝗻”—so we can return to the ways we’re accustomed to working. But is that the best solution? This brilliant Ad campaign by Cadbury Gifting India made me pause and rethink my approach to AI, especially its role in the workplace. It raises some compelling questions about the implications of rapid AI advancements: 1️⃣ Why does selecting good data sources matter? 2️⃣ What happens when creative fields become industrialized? 3️⃣ What is the real cost of AI? 4️⃣ How can we protect ourselves from bad actors trying to sabotage AI? I plan to delve deeper into each of these topics in future posts. But before I do, I’d love to hear your thoughts: • How do you see AI shaping productivity in the workplace? • Are there risks or opportunities you think are often overlooked? Let’s start a conversation! Ps. Thank you Sakshi Jain for putting this on my radar! Source: https://lnkd.in/ejWRE9B8 #OgilvyIndia #DoNothing #MakeAIMediocreAgain

AI should not aim for mediocrity; it should strive for transformative impact. Specially in a country like Pakistan, AI is a catalyst for development, capable of revolutionizing industries like agriculture, healthcare, and education. Limiting AI's potential stifles opportunities for growth. Let’s use AI extensively and creatively to drive progress and close development gaps.

Humongous possibilities with ethical AI. It's giving a level playing field for brands of all size. Just imagine, if you get the product & brand contour right, what all you can achieve! #No1LeftBehind #AI #ML #VR #Ads #Advertisement #TVC #Brand #ConsumerConnect

From Carat India winning the integrated media mandate for Meesho to Steve Priya winning the creative mandate for The Sleep Company, check out some of the major updates from the industry. FCB Interface | Philips Lighting | Carat | Meesho | Socio Street Advertising | Kajaria Plywood Pvt. Ltd. | Wavemaker India | Luminous Power Technologies (P) Ltd | Experience Commerce | Savsol | STEVE PRIYA | The Sleep Company | Waaree Group #MarketingMind #IndustryUpdates

Being recognized by the advertising legend 𝐌𝐫. 𝐏𝐢𝐲𝐮𝐬𝐡 𝐏𝐚𝐧𝐝𝐞𝐲. Such an honor! The man who injected a burst of creativity into Indian advertising. 📝 Born in Jaipur, his journey started as a client servicing executive at Ogilvy in 1982. And... He stayed there for 𝐅𝐎𝐑𝐓𝐘-𝐓𝐖𝐎 years!!!! Why? Well, according to him, it's simple - if you enjoy your work, you don't feel like changing jobs. Money? That equalizes in 2-3 years anyway. Don't be fooled by money if the work isn't good. 💰 📝 From "Dhara - jalebi" to the Cadbury dancing girl, he's left an indelible mark on our memories. He has given birth to iconic campaigns for brands like Luna, Fevicol, Cadbury, and Asian Paints. I admire his ability to shape a distinct indigenous influence in Indian advertising, challenging the dominance of Western ideas. But what's his secret sauce? Well, It's not just about one killer ad, it's about a bunch of them. He believes in consistency and keeping the creative juices flowing. 🎬 He's the first Asian to lead a Cannes Film Festival jury, breaking barriers left and right. 🏅 Received the prestigious Padma Shri from the President of India in 2016. 💬 He once said, "𝑻𝒆𝒍𝒍 𝒎𝒆 𝒕𝒉𝒆 𝒕𝒓𝒖𝒕𝒉, 𝒂𝒏𝒅 𝑰 𝒘𝒊𝒍𝒍 𝒃𝒆𝒍𝒊𝒆𝒗𝒆, 𝒕𝒆𝒍𝒍 𝒎𝒆 𝒂 𝒔𝒕𝒐𝒓𝒚, 𝒂𝒏𝒅 𝑰 𝒘𝒊𝒍𝒍 𝒓𝒆𝒎𝒆𝒎𝒃𝒆𝒓." And his stories? They're unforgettable. #PiyushPandey #marketing #advertising

Kya dimaag lagaya hai Britannia Industries Limited 🙏🙏. And they just launched a smart campaign based on "insight and nostalgia". What I loved about the ad: 1. The whole Doordarshan theme takes you back to the 90s and this is where nostalgia hits you. It keeps you hooked to the video. 2. Insight - Great work done by the research & consumer insights team in finding the right insight that connects every type of audience. 3. Partnership collab: The last collaboration that made the news was Mokobara and IndiGo (InterGlobe Aviation Ltd). This partnership holds equal importance and sets another level of benchmark in the world of marketing & branding. Britannia Industries Limited partnering with Myntra, UClean and Bombay Closet Cleanse. This is a real masterstroke. What could have been better and this is just my opinion: 1. The script is entirely in English. I feel this could have been in Hinglish & other languages to make it a truly Indian campaign. 2. It's a 4-minute ad - I don't know how many people will watch it till the end. I hope they launch a crispier version of the ad. I loved the whole campaign and waiting for that small win note in my pocket. What do you think about the ad? Will it make it? #Britannia #India #Advertising

Train journeys are always memorable. With advancement of technologies, we are forgetting to use our five senses. For differently-abled, they use their 6th sense to assess a situation, product or people. It's imperative that today's human uses technology as an enabling thing rather than a convenience thing which can replace using any of your senses to the full-potential. Love the below ad. #empathy #genuine If a micro-shock element/nuance was also included in it, then it can even do much better.

Godrej Consumer Products Limited Products has initiated a media pitch. The media account is pegged to be around Rs 700 crore. Madison Media Group is the incumbent agency on the account. Harsh Deep Chhabra, Head Global Media, GCPL, said, “It has always been a good practice for us to seek continual improvements that can drive cost efficiencies in our media strategy and spending. To this effect, we intend to run a transparent and objective media pitch process that will help us select an appropriate media agency partner.” After Dabur India Limited and Tata Consumer Products, it's the third FMCG company which has called a pitch in recent times. #mediaandbrandchronicles #Godrej #godrej #BusinessNews #businessnews #businessnewsdaily #businessnewsindia #businessnewsupdates

Hi, This is my second cover page for IMPACT Weekly Magazine. Ever found yourself standing on a platform, just browsing around, when suddenly, the bright colors of an ad on a passing train grab your attention? In an instant, you're drawn in, reading a clever tagline or appreciating a fun design that brings a smile to your face. Read to know whether transit ads are worth the ride. https://lnkd.in/dKMYdZ84 By the way, I also authored the second story on advertising an IPO. Is launching an IPO also the smartest advertising tool today? In the months leading up to a public offering, the pressure is on, and brand value becomes a prized asset, often experiencing a significant boost as a company readies for its stock market debut. To make a lasting impression, advertising and PR budgets are carefully ramped up, targeting both investors and consumers with precision. https://lnkd.in/dr5dbg2X Feedbacks are welcome.

Hi connections I hope all of you are doing well in their respective career I have successfully completed the live projects under Dabur India & the store which has been allocated for me i.e. Reliance Smart Bazaar ( MT). My main job role was How to increase the sales figures during the "Big Day Event" & penetrate the customers on more creating awareness to all the variants of our Brand, Dabur India is running as well as customers are purchasing the products from the Brand name itself i.e. Brand value which caters auto sales to the customers in this Modern Trade but my task is creating more deeper and deeper promoting their brand to increase the sales figures from their competitors. Some key points I would like to highlight are that I have implemented over there which has created differentiation & positioning as overall to say I was creating the "Value Maximization" in the minds of the consumers i.e. shown below. I need to Keep my focus on foods and non food items, think of innovative ways of driving sales or capturing insights. (Trolly activations, additional visibility, capturing valuable insights on consumers on the Dabur's products) #globsynbusinessschool #daburindialimited #linkedin #marketing