Agith George Kuruvilla

Maharashtra Polls shine a spotlight on regional OOH media! Maharashtra Polls brings considerable attention towards regional OOH media. BJP Leveraged the length & breadth of the Mumbai city with Mumbai Metro Line 1 train wrap! Read more in detail! exchange4media #TimesOOH #OOH #electionOOH Chehneet Kaur #Indianoutdoormedia #indiaoutdoorindustry

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Personal and professional growth are deeply interconnected. Our CBO, Ankit Banga, shares his journey in IMPACT Weekly Magazine, reflecting on how his career experiences have shaped him into the person he is today. FCB/SIX India #Kinnector #AnkitBanga #FCBKInnect #FCBSixIndia

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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#AppointmentNews: FCB Ulka appoints Hemant Shringy as Chief Creative Officer Link in the comments Dheeraj Sinha Hemant Shringy FCB Ulka FCB Group India #mediabrief #FCBUlka #HemantShringy #CCO #appointment #leadership #media

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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FCB Group India has been making headlines for winning pitches and awards, but what's the secret to their success?   Dheeraj Sinha, CEO of FCB Group India, spoke to Melt Magazine's Suresh Venkat to give the low-down on why the agency has been so successful of late:   “The good thing about advertising of today is that we’re being called in to solve problems, not just to do another ad or campaign… We’re using technology, data, AI, building products and packaging, or solving something at the distribution end. So the fundamental definition of an agency today is that creativity is being used to solve business problems, and human problems.”   Watch the full interview as they explore the future of advertising, his "growth, guts, and glory" mindset, and how to solve problems through creativity.    Get ready to “Melt” with Dheeraj: https://lnkd.in/eYCVYAzn     #FCB #FCBGroupIndia #Advertising #Melt #AI #Creativity #Interview #Technology #Advertising

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Just like many other countries, India is also adopting legislations similar to the EU Digital Markets Act. As a result, mobile OEMs and their alternative app stores are poised to have a stronger foothold in the mobile marketing space here. With over 1.5 billion untapped daily active users, OEM platforms such as Xiaomi, Huawei, Oppo, OnePlus, Realme, Transsion and Vivo, represent a vast resource for mobile app marketers seeking to draw in new users and boost app downloads. Alternative app stores are thus standing out as a viable option for brands from all verticals, from D2C brands to e-commerce and mobile gaming. Here's an interesting read on why Mobile OEMs ought to be a default part of businesses’ marketing mix in 2024 and beyond.  #OEMadvertising #mobileOEMs #alternativeappstores #digitalmarketingtrends

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Jist appoints Mehul Munjpara as Head of Revenue Link in the comments Rishi Pratim Mukherjee sattvik mishra Mehul Munjpara Jist Media #mediabrief #JistMedia #MehulMunjpara #HeadOfRevenue #appointment #leadership #media

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As I sat and thought about the ways in which PR could be utilised better, the world of post purchase engagement seemed to be an underserved arena worth exploring.So much of what public relations is asked to do is about grabbing attention and attracting customers, investors, or other audiences toward a product, service, brand, or company. This relentless pursuit of attracting the new and creating news is so all-consuming that we often forget it is just the beginning of the communication journey. What happens after the customer buys the product or the investment is made?Post-purchase experience plays a big role in creating a lasting reputational impact (good or bad) and this part of the PR puzzle tends to get far less focus than it should. #WPRD2024 World PR Day

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LP 103 | OOH has surprised me as a medium that helps advertisers stand out in the digital advertising age. A recent Social Samosa article by Pranali Tawde highlighted the state of OOH advertising in India. Junaid Shaikh and Rupali Chavan shared some key points, while Chandan Mendiratta and Samyu Murali discussed their celebrated OOH campaigns. Brands have been attracted to OOH since dinosaur days due to its unique ability to reach consumers during their daily routines. It offers unparalleled visibility in physical spaces where digital distractions are minimal. Unlike the cluttered online advertising landscape, OOH provides a refreshing way for brands to cut through the noise. And DOOH is taking it to the next level with hyper-targeted advertising through advanced data segmentation and dynamic messaging. In the recent past, we've seen some incredible OOH campaigns like Swiggy's #WhyIsThisASwiggyAd made by Talented.Agency and AMAZON PRIME's Panchayat Lauki billboards created by Kulfi Collective, SoCheers, Initiative (IPG) and Trzy Innovationz. These not only boosted brand visibility but also sparked social and offline conversations. While the bigger agencies will undoubtedly explore this medium, indie agencies like mine won't be left behind. We're looking forward to 2025, ready to create unboring outdoor campaigns that blur the lines between traditional advertising and interactive, tech-driven storytelling. Motley is going OOOOOOOOOOOOHHHHH! #IndieAdAgencies #OOHAdvertising #MotleyIsUnboringAF #MeJasonMenezes

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Why does Adfactors PR succeed when some independent firms didn't: Former Sampark PR Managing Partner, Raju Kane, shares his views on what makes India's leading PR firm tick and the lessons it offers for other PR firms targeting growth. 📖 Recommend reading! 🔗 https://lnkd.in/gGRXGSRd Adfactors PR | Mudra | #Sampark #PR #Founders #Growth

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Hero Cycles Ltd appoints Efficacy Worldwide as Agency of Record to elevate brand presence through multi-channel marketing campaigns. read more: https://lnkd.in/dRHV995V Rohit Sharma | Vishnu Sharma #Advertising #Marketing #AgencyOfRecord #Campaigns #MediaPlatforms #DataDriven #Personalization #MediaMandate #Adtechtoday

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#IMPACTInterview: Samir Sethi, Head of Brand Marketing, Policybazaar.com speaks to IMPACT about his brand journey, ways to connect with audiences, advertising during elections, and more. ✍ Arka Roy Chowdhury #IMPACTMagazine #Policybazaar #Elections #Advertising

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#PRConversation: In a world of fake news, traditional media will retain its credibility: Vineet Handa In conversation with Adgully, Vineet Handa, Founder & CEO, Kaizzen, speaks at length about the agency’s 16-year journey in the PR industry, how PR strategies should adapt to effectively collaborate with influencers while maintaining brand authenticity and credibility, the significant challenges brands are facing due to the rise of vocal audiences expressing negative views, how the PR industry can adopt proactive strategies for better preparedness, and more. read more: https://lnkd.in/dvvQmzNh ✍ Anushka Jha #PR #Publicrelations #PRIndustry #PRConversation #AdgullyExclusive

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