Hemant Shinde

We will flip this in CTV with View TV - #streaming #cloudcomputing and View TV Studios - #contentstrategy to deliver the #futureoftv #streamingmedia #amagi #wurl #advertising #adtech #cloudcomputing

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"You’re not just sitting in traffic—you are traffic." I recently had a similar discussion with a celebrity RJ and media professional in the comment section. She raised concerns about being stuck in Mumbai's peak-hour traffic but also acknowledged an important truth: she, like everyone else on the road, is part of the problem. In a densely populated city like Mumbai, traffic congestion is inevitable if every individual relies on a four-wheeled vehicle. For any city rather, This issue is not imposed on us; we create it, and, therefore, can only be resolved by us. Solutions like carpooling, using shared vehicles, or arranging private buses for people traveling the same route can make a significant difference. No external entity, not even the administration, can fully eliminate the problem. How many roads can realistically be widened? How much traffic can be regulated? Ultimately, systemic errors often stem from human behaviors and decisions. The system is built by people, shaped by their decisions and rules. So, before complaining about work culture or systemic flaws, shouldn’t we reflect on the changes we can bring about as part of the system? How can our actions influence others to drive collective change? We need to move past the mindset of “That’s not my job” or “I deserve to be served well.” At times, taking ownership and proactive steps is the key. Isn’t individual leadership and the power of our choices where we should start before questioning any leadership or system? #beachangeleader #randomthoughts #trafficissues #systemissues #individualleadership #perspectiveshift #growthmindset #thoughtleadership

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Thanks ADGULLY, for capsuling this interview with Rashi Ray , on how #brands advertise during the festive season. #branding #advertising Read here: https://lnkd.in/gzRaDEnQ

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📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

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₹22,400 Crore ($2.7 Billion) Lost to Piracy in India’s Entertainment Industry 1. Rising Piracy: A Growing Concern for Content Creators 51% of Indian consumers access content through pirated sources, posing a significant challenge to the entertainment industry’s revenue streams. 2. Streaming Dominates Piracy Landscape 63% of pirated content comes from streaming platforms, with mobile apps following closely behind as a major channel for illicit content distribution. 3. Massive GST Revenue Losses Up to INR 43 billion in GST revenues may have been lost due to piracy in India, underscoring the financial impact of unauthorised content consumption on the economy. 4. Post-Pandemic Surge in Subscription Revenue Subscription revenue has surged by 150% since the pandemic, signalling a strong rebound for OTT services, but piracy continues to hinder further growth. 5. Filmed Entertainment Industry Poised for Growth. India’s filmed entertainment sector is projected to reach INR 146 billion by 2026, signalling significant opportunity—but piracy remains a critical hurdle. 6. Pirates Don’t Want Paid Subscriptions 70% of pirated content consumers report no interest in purchasing OTT subscriptions, highlighting a major gap in monetisation strategies for streaming services. 7. Young Demographics Driving Piracy A significant 6% of pirated content users are aged between 19-34 years, suggesting that younger audiences are more likely to engage with unauthorized content. 8. Language Preferences in Pirated Content 40% of pirated content is consumed in Hindi, with 31% opting for English content, reflecting language preferences and potential areas for localisation. 9. Consumer Willingness to Switch to Legal Platforms 64% of pirated content users would prefer accessing content via authorized channels, even with ads, if offered for free—indicating potential for ad-supported business models. 10. Resistance to Paying for Movie Tickets A strong 84% of pirated content consumers report that they have no intention of purchasing movie tickets, pointing to the need for more affordable or flexible viewing options.

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The Disney Star India and Reliance Viacom merger is set to redefine India’s OTT landscape! 🎬 The new platform, 'Jio Star,' will combine Disney+ Hotstar and JioCinema, launching on November 14. A game-changer for streaming in India! 🚀 #JioStar #OTT #Streaming #Merger #DigitalTransformation #IndianEntertainment

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ABP News brings you the fastest & most extensive coverage on counting day - 4th June 6 am onwards #abpnews #aapkorakheaage

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ABP News brings you the fastest & most extensive coverage on counting day - 4th June 6 am onwards #abpnews #aapkorakheaage

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While the Indian Media & Entertainment Industry, valued at approximately ₹2.3 trillion (INR), is currently abuzz with the new JV media company between Reliance Industries Ltd., Viacom18, and The Walt Disney Company — JioStar — and its impressive valuation of around ₹70,350 crores (INR), an important aspect to note is how the new entity has structured its Entertainment Leadership Team. The team will oversee OTT, TV, and Studios businesses under a unified leadership structure, working seamlessly across platforms. This clearly validates the fact that India is a unique "AND" Media Market globally, where all the verticals (Linear TV, Streaming, and Theatrical) have their own space and value, allowing them to thrive and grow sustainably. A team structure across platforms will undoubtedly bring synergies and operational efficiencies to the overall entertainment business, positioning it for growth in the future. Exciting times to be a part of the industry at this pivotal moment and to witness how the entire ecosystem grows, making India an even bigger Media & Entertainment market in the world. #IndiaMediaandEntertainmentIndustry #GrowthStory

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With Subhash Chandra's increased involvement in Zee Entertainment Enterprises Limited's affairs, questions arise over his influence and the implications for the company's future and concerns surrounding Chairman Emeritus arrangement. Read more👇 https://lnkd.in/gCgStmit #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Dive into Ashit Kukian's insights on how 'Radigitalization' revolutionises Radio City India! Discover our journey to engaging with consumers across platforms and boosting our monetization capabilities. Check out the full conversation with Marketing Mind! #Radigitalization #RadioCity #ConsumerEngagement #DigitalTransformation #ContentStrategy #Monetization #MediaInnovation #MarketingSolutions #GenZMarketing #InfluencerMarketing #DigitalContent #FutureOfRadio #BrandEngagement #MarketingMind #AIInMedia #TechInMedia

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Latest News from OTTVerse ~ Disney, Reliance, Viacom18 Finalize Merger, Forming India’s Entertainment Powerhouse ~ Sun TV Network’s Quarterly Profit Declines Nearly 12%, PAT at Rs. 409.32 Crore  ~ Star India’s Operational Revenue Falls 6.19% in FY24, Drops to INR 18,587 Crores  ~ Warner Bros. Discovery Expands Max with Prime Video Add-On in Sweden and Netherlands ~ Balaji Telefilms Appoints Nitin Burman as Chief Revenue Officer ~ Paramount Global Adds 3.5 Million Streaming Subsribers in Q3 Amid 6% Revenue Decline ~ AMC Networks Sees 10% Decline in U.S. Ad Revenue, While Streaming Subscribers Surge to 11.8 Million #ott #streaming

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Once an underdog, Viacom18 and its JioCinema streaming service are poised to become the most powerful player in the $28 billion Indian media and entertainment industry _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

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Brilliant start indeed! “Geet” Avatars from the iconic Jab We Met sold out completely. Marks a new beginning to our Web 3 initiatives in terms of real Monetisation of our digital IP, making India and the world Khush in the process #IndiaKhushHua Strong partnership with The Sandbox /BharatBox .. delivering a transformational inititaive. Keep tuned in for more exciting announcements going forward. #Shemaroo #Web3 #Metaverse Hiren Gada Anuja Trivedi

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Does the latest lull in advertising spends at IPL matches spell the death of advertising? This question is natural given how digital marketing and ad blocks have become the norm in the manner we consume content. Every website and OTT platform today is filled with advertisements for products irrespective of whether it serves any purpose for the consumer, pushing them to spend money to choose ad-free content. But, if that happens, how will brands showcase their products?   Consider this. It has been reported that the percentage of money being spent on advertising during the IPL matches has gone down in 2024. This muted contribution to ad spends is attributed to the “global slowdown in VC funding and a cautionary approach adopted by global tech companies who have decided to exercise caution.” Now, in the light of consumers getting weary and advertisers adopting a cautionary tale, I am reminded of the ad breaks on radio when we kept match scores while listening to the commentary in the olden times. During these breaks, we listened to ads like “Buland Bharat Ki Buland Tasveer” and it almost always brought a smile to the face. As someone who lives, breathes, and works in advertising, I am quite hopeful about the future of advertising. Just last week, McDonald's came up with a campaign in Netherlands, where blank billboards were set up in the open. What was interesting was that once you reached near the billboard, you could feel a whiff of the McDonald’s fries, sparking a desire to go buy it for yourself. This idea, albeit brilliant, is not a novel concept and we have seen perfume brands and soap companies play upon the olfactory senses of customers. It shows that we must keep coming up with new ways to showcase our stuff. The IPL lull, meanwhile, is a momentary pause, and will pick up in the latter half when more engaging matches are planned. It is expected that India’s television and digital video revenues will skyrocket to a staggering $17 billion by 2028. But with the rise of new platforms, good broadband connection and internet-enabled TVs, marketers must rethink their strategy on how these platforms can be used to reach the right audience. #advertising #IPL #marketing https://lnkd.in/gy9AcVre

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👇👇👇👇👇 With OTT penetration at 38 percent, stagnant SVOD and signification traction in connected devices, the report from Ormax Media throws many nuanced insights and actionable marketing strategies in #entertainmentbusiness #mediaandentertainment 📈📈📈 Personally loved the 3 sub classifications in SVOD and 2 in AVOD...a very Indian affair must say..Are we missing any sub segments in this segmentation🤔🤔🤔🤔 Anupama Chopra Santosh K Patra Dr. Satyanarayana Rentala Saurabh Bajaj - Practical Marketer Harsh Pamnani Prof. Ujjwal Anu Chowdhury Dr. Parag Amin Vanita Kohli-Khandekar Rajiv Chilaka What are the meso and micro implications from this macro report. Share your 2 cents 💡💡💡💡 https://lnkd.in/gZAfyVkS

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