Brandvertiser- Programming Strategy , Ad-analytics, Market Insights , Branding, ICA, BARC , Contentpreneur Originals/ OTT/ Satellite , Brandvertising
Television has the advantage of reaching a broad audience base within a short span of time, making it ideal for large-scale marketing campaigns or events. Its wide reach and accessibility ensure that messages are broadcast to a diverse audience without the need for extensive targeting efforts. On the other hand, digital platforms offer the capability to target specific demographics or interests, allowing advertisers to reach niche audiences that may not be easily accessible through traditional media channels. This targeted approach can be particularly effective for niche products or services, as well as for maximizing the efficiency of advertising budgets by focusing on the most relevant audiences. Overall, while television is effective for mass exposure, digital platforms provide the flexibility to tailor messages to specific audience segments, resulting in a more targeted and efficient advertising approach. #television #digital #branding #audiencereach #digitalmarketing
‘TV is the largest reach medium in India’. Samir Sethi, Head of Brand Marketing, Policybazaar.com, talks about his brand journey, ways to connect with audiences, advertising during elections and more. ✍ Arka Roy Chowdhury #e4m #Policybazaar #Branding #Elections #Advertising