Goa Institute of Management (GIM)’s Post

In Episode 3 of "Building Tomorrow - A Leadership Talk Series", Mr. Sukanta Das, Head of Trade Marketing & Sales Excellence, engaged with 200 aspiring students at T A Pai Management Institute, Manipal (TAPMI), on 25th November 2024. 👨🎓👩🎓 Sukanta had shed light on the topic of “Why We Buy – The Shopper Way” 🛍️ where he shed light on the current Retail Environment and its role in the Shopper Journey. 🛒 He engaged the students in discussions like ways of creating demand at the point of buying and incorporating the 5P strategy for every retail environment. His discussions included interesting concepts like Segment Reclassification through MPV and MAS, Purchase Decision Hierarchy, and the Principle of Planogram.🌐  His insights gave students a comprehensive understanding of the challenges and opportunities in today's Retail Landscape. 🛒 Accompanying Mr. Sukanta, Mr. Sahil Kuchroo , Brand Manager at BCCL and alumnus of TAPMI (MBA Batch 2021) also shared his learning and growth journey at BCCL, starting as a Management Trainee and transitioning to Area Sales Manager and now a Brand Manager, thus sharing valuable insights on Career Path in FMCG: Sales & Marketing. #BuildingTomorrow #LeadershipTalk #LeadersMeetAspirers #BajajConsumerCare #Sales #Retail

📈Building a Career in Marketing After an MBA? Learn from the best! In the latest episode of Inside Reckitt’s Leadership Series by InsideIIM.com | AltUni.in , Saurabh Jain- Regional Marketing Director at Reckitt Hygiene, shares his marketing journey with the students of IIM Kozhikode. He discusses how the digital age has changed the game and what it truly takes to succeed in marketing today💡 Saurabh also emphasizes that the right fit for a marketing role at Reckitt isn't always the most intelligent person, but the one with the right mindset. 👉 Watch here: https://lnkd.in/daDnZEDe 👉 Don't forget to follow InsideIIM.com | AltUni.in for more such updates ! #MarketingCareers #Leadership #IIMK #MBA #MarketingStrategy #InsideReckitt #CareerGrowth

Introducing the Young Sales Leadership Program (YSLP) - a beacon of opportunity, a platform for growth, and a testament to Dabur's commitment to fostering talent. The genesis of YSLP stemmed from a simple yet profound desire - to provide a more focused approach towards functional training, enhancing the overall understanding of our business landscape. But it is more than just training; it is about sculpting leaders, crafting a vibrant and progressive culture, and uncovering the underlying potential of our trainees. Through YSLP, we embark on a journey to groom the leaders of tomorrow. We believe in the power of experience, of getting our hands dirty in the market - from rural terrains to bustling urban hubs, our trainees will immerse themselves in diverse environments, honing their skills and developing a profound understanding of functional efficiency. But leadership isn't just about skill; it's about courage. YSLP aims to instill the ability to take calculated risks, embrace challenges, and emerge stronger with each obstacle conquered. In today's digital age, proficiency in technology is paramount. YSLP recognizes this and endeavors to develop IT proficiency and adaptability among our trainees, ensuring they are equipped to thrive in an ever-evolving landscape. Moreover, YSLP offers a unique window into the world of sales function and operations, providing invaluable insights and experiences that will shape the trajectory of our trainees' careers. At Dabur Nepal, we believe in nurturing talent, fostering growth, and building a community of leaders who will not just succeed but inspire others to do the same. With YSLP, we embark on a journey of transformation, of empowerment, and of excellence. Join us, as we redefine the future of sales leadership together. #DaburNepal #YSLP #YoungSalesLeadershipProgram #2024 #SalesLeadership #FutureLeaders #Talent #BusinessLandscape #Transformation #Excellence

" Want to know what it's like to be a Brand Manager? The journey starts here." Here is my white paper article on A Brand Manager's Journey : From MBA to FMCG. #Brand Management #FMCG I thank #CMS Business School for motivating me to write this article #JAIN UNIVERSITY

Empowering Sales Excellence: Our Recent Upskilling Session 📈   Recently, my two colleagues and I conducted a session for our sales team at DIAGEO India to refresh and reinforce the ‘World Class Way of Selling’. Upskilling and reiterating the best practices are crucial for boosting productivity and maintaining our competitive edge.   A few key elements that contributed to the success of our session:   Structured Planning: We introduced a seven-step framework for daily planning, helping our team optimize their day for maximum impact   Video-Based Content: We used videos to depict a typical day for a team member, followed by brainstorming sessions to analyze what went right and where improvements could be made   Brand Knowledge Refresh: We revisited our brand portfolio, focusing on the newly added brands from the past year, ensuring everyone was up-to-date with our offerings.   Engaging Team Activities: To keep energy levels high, we incorporated interactive team-building activities.   Incentivized Participation: Throughout the session, we incentivized active participation by rewarding engagement.   Practical Role Play: We conducted role plays centered around real-world business challenges, fostering practical problem-solving skills.   It was a rewarding experience, and I'm curious—how do you approach upskilling within your teams? #Diageo #sales #womeninsales #Upskill #Leadership #PeopleofDiageo #Teammanagement

Dear network,  It is a pleasure to share with you that during my concentration in "Strategic Omnichannel Detailed Commerce Management" (January - June 2023) at Tecnológico de Monterrey, I played the role of Market Analyst for the Coca-Cola brand. 🚀 Among the main collaborative activities are:  - Analyze Coca-Cola's competitors to formulate strategies that allow the company to maintain its leadership position in the market. 📊 - Study Coca-Cola's environment to identify strategic growth opportunities for the company. 🌱 - Conduct a focus group with 14 students from different universities in Puebla.🗣️ - Apply a digital exploratory quantitative survey to 214 people from different areas of the city of Puebla. 📋 This experience was extremely enriching and gave me a valuable perspective on the market, which I will undoubtedly apply in future professional challenges. I would like to thank everyone who made this market research a success, especially my team and teachers. Thank you for your support and trust! 🙏🏻 #TheCocaColaCompany #MarketAnalysis

🌍 Calling all marketing enthusiasts! As an MBA student at NMIMS, I'm diving into the global marketing world. Tell me: what hurdles do companies like PepsiCo face when reaching diverse cultures? This is qualitative part of my survey. Survey link: https://lnkd.in/d9R7D8HQ #globalmarketing #challenge

“Don’t focus on a single career path. Look at your journey like you’re following a compass. It’s good to have an idea or two, but be flexible on the roads you take,” says Robbert de Vreede, our Chief Marketing & Business Development Officer for Nutrition. Robbert’s journey at Unilever spans over two decades, beginning as a marketing trainee and Brand Manager for Robijn fabric conditioners. Throughout his career, he has undertaken various marketing roles across Nigeria, Germany and the Netherlands. These experiences have presented him with new challenges and enabled him to develop a broad skill set and valuable insights. 👉 Swipe right to see Robbert's three essential tips to help you thrive in your career. #CareerTips #CareerJourney #Marketing #Leadership #UniquelyUnilever

Exposure of Industry insight is crucial for B-school students and its very good to see that my Alma Mater is not far behind in providing such exposures to the future SCM professionals through Industry Leaders sharing their vast knowledge. #IISWBM #IndustryConnect #SCM

Check out my Certificate of Attendance Mini MBA Batch 10 digital certificate issued by PT Kuncie Pintar Nusantara via Sertifier! #sertifier #digitalbadge #digitalcertificate #digitalcredentials #marketintelligence #leadership #corporatestrategy #campaignmanagement