CUPRA

CUPRA is all about inspiring creativity and innovation, making our new partnership with the 75th Berlin International Film Festival (Berlinale) a natural fit. 🤝   This partnership will explore new ways to find and impulse the next generation of film talent with a new version of CUPRA’s The Dream Makers project. As part of this partnership, we will also become from 2025 their new Principal Partner and official mobility partner as we provide the festival with fully electric zero-emission vehicles to transport guests and film crews.   This underlines our commitment to supporting the world of cinema, adding to our existing initiatives as Automotive Partner of the Sitges Film Festival, #TheDreamMakers contest launched to develop emerging cinematic talent, and having J.A. Bayona & Daniel Brühl as brand ambassadors. 🎬✨   #Berlinale #NextGen #CUPRA  

Our CUPRA Tribe goes out to win! 💪🏻 The Tribe Convention, our commercial network’s annual training sessions, has come to an end after five consecutive weeks during which our people from around the world have assessed and proved their qualification, preparing for the arrival of the #CUPRATavascan and the #CUPRATerramar to our garages. ✨ An immersive brand experience 🔥 4,100 participants 📍 45 markets 📜 22 Certification Ceremonies 🤟🏻 One Tribe Swipe right to discover the journey of our CUPRA network to become #OneofUs! 🚀 Not too bad, right? Thanks Xavier Coplo, Terri Brown and the whole Tribe for making the Tribe Convention possible during these past five weeks!

It’s not about what you have achieved, it’s about where you want to go next. 🔥   As FC Barcelona's Official Automotive and Mobility Partner and Official Car, this is the premise behind our latest campaign to celebrate their 125th anniversary. 🎉   Barça’s next gen of football players, both in the men’s and women’s teams, are gradually taking on more responsibility, showing why they are destined to write a new chapter in the history of the club.   That’s why we took on the challenge of creating a new spot focused on our shared commitment to future talent, highlighting will over experience. 💫   📢 Ignacio Prieto Cardona, Chief Brand Officer at CUPRA: “Both CUPRA and FC Barcelona are united by an ambition to inspire a new generation who want to challenge the status quo. To celebrate this milestone, instead of looking back to the past, we want to look forward: because it’s not about what you have achieved, it’s about where you want to go next.”   Catch global icons Gavi, Ona Batlle, Jana Fernàndez Velasco, Fermín López, Alejandro Balde, Pedri, Marc Casadó, Claudia Pina, Vicky López, and our CUPRA ambassadors Alexia Putellas Segura and Ansu Fati in this unconventional collaboration! 💙❤️   #CUPRA #FCBarcelona #NextGen

Mexico City, Milan, Munich, Lisbon, Rotterdam, Sydney, Berlin, Paris, Madrid... and now Istanbul! 🇹🇷 We are ending an historic year with the opening of our 10th CUPRA City Garage, in Türkiye, #CUPRA's largest market outside of Europe. All, coinciding with the launch of the new #CUPRATerramar in the country. 🔝 🌊 Located in the vibrant maritime district of Galataport, the City Garage is a landmark destination in the city and encourages creativity in a space that blends CUPRA’s Mediterranean roots with Istanbul’s unique mix of European and Asian cultures. 📢 Wayne Griffiths, CEO of CUPRA: "The opening of our 10th City Garage in Istanbul is a milestone that proves our ambition to take CUPRA to the heart of the world’s most dynamic cities. We want this space to become a cultural hub and a meeting point for our #CUPRATribe." 🤟🏼 

CUPRA has joined forces with the Fundació Joan Miró as part of the brand’s commitment to inspiring a new generation of artists. 🎨   This collaboration, signed today at the iconic cultural institution in #Barcelona, means that CUPRA will be the official co-sponsor of the prestigious ‘Joan Miró Prize’, an international award that has been recognising emerging contemporary talent since 2007, helping to promote their careers. 🚀   Our partnership will not only give them a voice and visibility by boosting their genius, but also lead to new educational projects in schools and organisations in order to bring art closer to young people.   Once again, #CUPRA pushes the boundaries by taking another step forward to become a driving force for the rising next gen. 💪🏼    #Art #Culture #JoanMiró

Welcome, CUPRA KIRO team! ⚡️ At #CUPRA we are heading to a new #FormulaE season, joining forces with Kiro Race Co in the world's most prestigious electric racing competition, and these are the keys for our participation: 🎮 Next-generation drivers Dan Ticktum and David Beckmann 🚀 Powered by Porsche AG Motorsport Technology ⚙️ With CUPRA providing technical expertise to the team 🔝 Our goal: to compete at the highest level 📢 Xavi Serra, Global Head of Racing at CUPRA: "Our commitment to Formula E comes from our racing DNA, alongside the format’s ability to give us a competitive platform to develop the future of hashtag #electric road cars.” Ready to rock the season kick-off in São Paulo, next Saturday 7 December! 🤟🏼

Have you ever wondered what CUPRA tastes like? 😎   Get ready to find out through our latest collaboration with Vichy Catalan Corporation, with whom we’ve created a new refreshing drink ideal for those who lead a Mediterranean lifestyle.   It blends spicy ginger, representing our unconventional spirit, with a zest of acidic lime, inspired by the electrifying performance of our #CUPRA models, which is then combined with Vichy Catalan’s iconic sparkling water.⚡   This marks the first time they’ve partnered with an automotive brand to bring such a product, which is now available at our CUPRA City Garages, #CASASEAT, in the Vichy Catalan online shop and a selection of department stores.    The CUPRA drink was unveiled at the CUPRA City Garage #Madrid during an immersive tasting event.    Be sure to try it and let us know what you think! 🤟

Its eyes speak volumes! 🔥   Beyond the distinctive design of the #CUPRATerramar's headlights, there's cutting-edge #technology that adapts lighting to the conditions of the driving environment. 🔝   ✨ Glare-free High Beam 🚗 Lane Functions ⤴️ Orientation Functions ❄️ Hazard Warning   📢 Magnolia Paredes, Head of Lighting Electronic Development at #CUPRA: "With its 25,000 pixels and high-definition Matrix LED Ultra technology, the CUPRA Terramar has achieved the highest standards of lighting performance."   Standing out from the crowd to light up the way. 🤟

We're setting our sights on an exciting new horizon: the United States! 🇺🇸 CUPRA is taking another major step in its globalisation journey by entering the US market by the end of the decade. 🌎 Preliminary talks have kicked off with Penske Automotive Group as we look to forge a partnership ahead of entering the US market. “We are exploring opportunities with the best possible partner, one with the right distribution network to introduce CUPRA to a new generation of American car lovers”, said Wayne Griffiths, CEO of #CUPRA. The brand’s range of products in this new market is expected to include ICE, PHEV and BEV, and who better to lead us to success than Bernhard Bauer, former Managing Director of CUPRA Germany, who has now been appointed as the new Managing Director of CUPRA #USA. 🙌🏼 Join us as we embark on a new era, guided by our unstoppable #impulse. 🚀

The America's Cup may have concluded a month ago, but the excitement is still alive. In this episode, join Xavi Serra, Head of CUPRA Racing, and Glenn Ashby, a three-time America's Cup champion 🏆 , as we explore how these teams operate and what it takes to achieve their ambitious goals. 🎯👥⏱️ #CUPRAxAC37 #ThereIsNoSecond #AC37