Wayne Griffiths

Wayne Griffiths Wayne Griffiths es una persona influyente

Rebel with a cause. CEO of SEAT and CUPRA

Martorell, Cataluña, España
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I was born in Dukinfield (UK) in 1966 but since 2016 I have German nationality. I hold a degree in International Management and German from the University of Leeds (UK).

My career has closely been linked to the Volkswagen Group, first in AUDI AG and now in SEAT and CUPRA. From September 2016 I have been SEAT’s executive Vice-president for Sales and Marketing. Now, I am Chairman of the Board of Directors of CUPRA since February 2020 and President of CUPRA since December 2018.

Since October 2020, I am also the president of SEAT.

Artículos de Wayne

  • Don’t have a plan. Have a purpose.

    Don’t have a plan. Have a purpose.

    I never ‘planned’ to become a CEO. I never ‘planned’ to stay at SEAT and launch a new brand.

    41 comentarios
  • My Life in Five Movies

    My Life in Five Movies

    The great Swedish director Ingmar Bergman once said: “No art passes our conscience in the way film does and goes…

    10 comentarios
  • Design is emotion

    Design is emotion

    Good design solves problems. Great design makes you feel.

    23 comentarios
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