CUPRA’s Post

The 37th America's Cup is about to kick off tomorrow! Are you as excited as we are? 🔥 To get you in the mood, we’ve put together a very visual guide to grasp how the competition works, as well as other key info you’ll want to know before it starts.    At the #AmericasCup, either you win or you lose. There’s no second place and no prize money. It’s all about lifting the trophy and obtaining the right to host the next edition. 💪🏼    The ambition behind this event and the desire to inspire the world from #Barcelona, are a few of the many reasons why CUPRA is Global Partner.    As Ignasi Prieto, #CUPRA Chief Brand Officer, puts it: “We believe that our brands are a perfect match, sharing the values of innovation, disruption and talent.”    Get ready to be part of the excitement and witness history in the making! 🤘🏼

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The pinnacle of Italian sailing chooses Technogym.

Title: Volvo Announces Sponsorship of Mexican National Soccer Team (El Tri) Swedish luxury car manufacturer Volvo, through Volvo Car Mexico, has announced its new sponsorship of the Mexican national soccer team, El Tri. As part of this sponsorship agreement, the Volvo logo will be displayed on the official uniforms of the Mexican national team, and there will be increased exposure through advertising boards during matches and digital media. Furthermore, Volvo will become the official vehicle partner of the team, providing vehicles for the transportation of players and staff. This is a multi-year agreement that extends to the next FIFA World Cup in 2026, and given the global attention on Mexico’s matches, the media exposure is expected to be significant. Andrés García, CEO of Volvo Car Mexico, commented: "We are extremely proud of our partnership with the Mexican national soccer team. We believe in the power of soccer to connect communities, and we look forward to increasing brand recognition in Mexico and achieving success together through this partnership." This sponsorship will significantly enhance Volvo's brand visibility among a large audience, promoting the sale of Volvo cars to high-income consumers in Mexico alongside their luxury car branding. Volvo's sales performance in the Mexican market in 2024 has been solid compared to other major brands. In April 2024, the top five brands in the Mexican market were Nissan, Chevrolet, Volkswagen, Toyota, and Kia. Although specific sales figures and rankings for Volvo have not been disclosed, Volvo continues to strengthen its presence in the Mexican market with strong performance in the luxury car segment. #Volvo #ElTri #MexicanSoccer #Sponsorship #BrandRecognition #LuxuryCars #VolvoCarMexico #FIFAWC2026 #CommunityEngagement #AutomotiveIndustry #HighIncomeMarket #SportsMarketing #MexicanMarket #SoccerSponsorship

🏆Inter Milano's 20th Championship: A Testament to Teamwork - Te l'ho promesso da bambino🏆 This Monday marked a significant milestone as Inter Milano clinched its 20th Championship title. It's moments like these that underscore the power of teamwork. The unity and coordination on display are what make Inter not just a team, but a community. Fans of Inter have seen how success on the field is magnified by collective spirit and shared goals. This latest victory is not just about the win; it’s about how it was achieved together. Reflecting on the 20th championship, it’s clear that strong team dynamics are a core part of Inter's identity, both as a sports team and a brand. This approach has not only led to trophies but has also built a strong, globally recognized brand. Let’s use this #FridayThoughts moment to discuss the impact of solid teamwork in achieving sustained success, both in sports and beyond. #InterMilano #Championship #SportsBusiness #Teamwork #SportBranding #Football

Here’s a great example of how brands can use data storytelling to create content assets that stand out. 👇Learn about how Crant built this. Link in the comments. #data #brand #marketing

Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less

During the Formula 1 summer break, the series announced its second quarter financial results for 2024, revealing a 20% growth in revenue versus the same period last year. The headline figure was that revenue rose to $871m for the three months ended 30th June, fuelled predominantly by media rights and sponsorship. In addition, CEO Stefano Domenicali was keen to reference the fact that the racing has been much tighter this season, with seven different winners across the 14 races so far, whilst also noting a 30% increase in social media followers across F1 platforms. These are all very positive numbers for F1, which begs the question of whether this growth is sustainable? From a sponsorship perspective, the grid has never been fuller. F1 themselves have 19 partners (global, official and regional), whilst the number of team sponsors across the grid remains at over 300. There is also no sign that the appeal of F1 is slowing, with global brands Adidas and Mastercard recently coming on board with Mercedes and McLaren respectively. Away from sponsorship, it is clear that there are still huge untapped markets for F1 which could fuel continued future growth. We still have no race in Africa, with Rwanda being the latest host country reported to be under serious consideration. Elsewhere, Liberty Media CEO Greg Maffei recently said that Southeast Asia is another region that could be expanded - with interest from Thailand, South Korea and Indonesia. Finally, from an audience perspective, the series is nowhere near maximising its popularity amongst female fans - which now make up 40% of the global fanbase. The development of the F1 Academy will play an important role in this, but so will increasing female representation across the board at the top level of the sport. The commercial opportunity also extends to sponsorship, as increased female participation will open doors to non-endemic brands with no previous F1 involvement - as has already been shown with Charlotte Tilbury's F1 Academy deal. Things may not be perfect in F1 world at the moment, but what is clear is that the series has never been in such rude financial health, with seemingly plenty of growth still on the table. #f1 #formula1 #sponsorship #motorsport #womeninmotorsport #sportsbiz

That old dinner party conversation staple ;- What price did you buy your Apple shares? Will the same chat be about your F1 shares in five years? Is sport and entertainment the new Tech for investors? Are we too late? I am seeing more investment opportunities in sport and specifically F1 now than I have ever seen. Not all of them obvious and some yet to be fully developed. But for sure an interesting space right now. #F1 #thenextbestthing #futuregrowth #trends #sportinvestment #sportbusiness

🚀 Padel is quickly becoming the new luxury sport sensation, captivating the rich, famous, and brand-savvy alike. With over 25 million players across 110+ countries—a 40% rise since 2022—this European-born racket sport is taking the world by storm 🌍. From exclusive members-only clubs to high-end fashion collaborations, padel is the new playground for luxury brands. Prada, Versace, and Richard Mille are just a few who’ve launched limited-edition gear and sponsored elite tournaments, making the sport as much about style as it is about competition. Even celebrities like Lionel Messi, David Beckham and Serena Williams have been spotted hitting the court 🏆. As padel continues its rapid growth, especially in the U.S., brands are seizing the opportunity to connect with affluent, urban audiences. Whether through courtside pop-ups or team sponsorships, the synergy between padel and luxury marketing is undeniable. Move over, pickleball—there’s a new game in town, and it’s here to stay 🎾✨. #SportsMarketing #Padel #LuxuryBrands #EmergingTrends #BrandCollaboration #Business #Athleisure #LuxurySports #Sponsorship