CUPRA’s Post

The automotive brand based in Barcelona is supporting the 75th Berlin International Film Festival as new Principal Partner. CUPRA will provide the Berlinale’s car fleet from 2025 and take the Berlinale’s guests of honour and film crews to their premieres and events in zero-emission vehicles. Furthermore, CUPRA, together with the Berlinale, will develop initiatives to promote the next generation of filmmakers. Berlinale Director Tricia Tuttle calls CUPRA an exciting and progressive international brand whose motto is to challenge the status quo and calls the new partnership a perfect cultural fit for the Berlinale, she can’t wait to make an impact with. CUPRA CEO Wayne Griffiths adds that the brand and the Berlinale share the vision to be an instigator of creativity, especially for the next generation and calls the new partnership “a great opportunity for CUPRA to continue to impulse creative talent in the world of cinema”. In addition to the new partnership with CUPRA, media partners rbb and ZDF are completing the Co-Partner level with renewed commitments. Czech premium beer Staropramen joins Potsdamer Platz and Campari as Co-Partner, while Armani beauty is also continuing its partnership with the festival. Mastercard expands its support of the Berlinale for the anniversary edition as Principal Partner. Read the full press release here: https://lnkd.in/ewHvXzd8 #Berlinale #Berlinale2025 #Partnerships #CUPRA #BerlinalePartners #ArmaniBeauty #Mastercard #Staropramen #ZDF #rbb #FilmFestival #FilmIndustry 🍀🎬🎥

#SummerMovie - How has NEXUS become a leader over the years? Join us as we relive this 10-year anniversary film over the summer! Let’s see how Akram Shahrour from Abu Khader Group - Nasco Automotive and Pascal Popis from SmartParts answered this question. Direction: Julien Balestier & CAMERA SUBJECTIVE #NexusAutomotive #AutomotiveAftermarket #Proud2beNEXUS

I need to watch this! It reminds me of when joined Dolby Europe in 1997 and how far the industry has come in a relatively short (27) years, such big changes… My first job was to transfer the 6-track master sound ‘hot off the mix’ of an upcoming feature film called ‘The Avengers’ from a 6-track magnetic tape master onto the Dolby Magneto Optical Disk (via the Dolby DS10), then run it through the Dolby Stereo Matrix Encoder (mixing down the 6-track sound to 4 channels and creating Dolby Stereo; a 2-channel, encoded version for the optical back-up sound), add Dolby SR Noise Reduction and transfer that on to the MO master disk, so that the master (digital/analog) sound could be transferred to optical film, which would in turn, be married with the picture to create a MASTER negative, in which copies would be created, the trailer that would then go into all the cinemas around the U.K. to promote the upcoming release of the film. It was my first introduction to 35mm film, projectors and mag-audio playback; Kinoton (FP30/38), Cinemeccanica (Victoria 5/8), Sondor. Aligning the 6-track heads (azimuth/focus/dolby level), lacing up the projectors, checking sync, focus, light levels, A-Chain & B-Chain alignment of the projector, sound replay and the room/electro-acoustics alignment. A very in-depth, rather technical process. There was a certain respect for film, a ‘measure twice, cut once kinesthetic approach’ like a top savile row tailor who knew their way around the materials, the creative and the tools. These editors understood the look and feel of the end product from the design process, working with the director to implement their vision right through to the Final Cut, with a legacy understanding of the ‘end to end’ rather complex process. I wish the whole team involved with MOVIOLA the very best of luck.

Is a Stubborn Vision the Secret Sauce to Next-Level Entertainment? Consider Franco Dragone's iconic productions, ranging from jaw-dropping live shows to all-engulfing attractions. What sets his spectacles apart isn't just the melding of rich stories with cutting-edge tech. What truly makes his creations tower over the mundane? It's his ironclad dedication to a vivid, no-compromises vision. By marrying state-of-the-art sound, lighting, and stagecraft, Dragone doesn't just fill seats—he transforms theaters into otherworldly realms that not only capture but also elevate the spirit. These aren’t your average run-of-the-mill performances; they’re bold, boundary-pushing marvels that might just redefine the future of entertainment with every curtain call. Do you think groundbreaking entertainment hinges on such daring visions? How vital is immersive tech in carving out the future of this industry? And hey, could this fearless approach be the magic ingredient needed for themed attractions too? #LiveEntertainment #BeyondTheStage #CulturalRevolution #SystemIntegration #AVDesign #ControlTheShow

In this month's Parkworld issue, we explore the evolving landscape of Flying Theatres in their in-depth feature. ✨ What's next for Flying Theatres, and how are the leading manufacturers developing their ride systems to meet future trends? 📰 Give it a read: https://lnkd.in/gxyDCyEE

The Blue Ocean theory. Cirque du Soleil, a Montreal based entertainment company founded in 1984. Before Cirque du Soleil, the circus industry was a highly competitive "red ocean" with many traditional circus companies battling over a shrinking market share. Cirque du Soleil's founders, however, chose to create a "blue ocean" by reimagining the circus experience. Instead of competing with traditional circuses on the same terms, they combined elements of theater, dance, and music to create a unique, high-quality performance experience that attracted a different audience—one willing to pay a premium for something novel and extraordinary.This strategic shift allowed Cirque du Soleil to create a new market space, where competition was irrelevant because they were offering something fundamentally different. This innovative approach led to significant success and established Cirque du Soleil as a global entertainment phenomenon. #learning, #cirquedusoleil #managementtheory #learning

Discover the details of our exclusive partnership with AC Milan. ⚽ We’re sharing key insights and our vision for the future. Check out the full article 👉https://bit.ly/4hGdInS ! #SPRIBE #Aviator #AviatorGame #SempreMilan

The Circus Without a Lion, but with Billion-Dollar Magic! 🎪 Once upon a time, the world of circuses was filled with roaring lions, acrobatic clowns, and fierce competition. Every circus looked the same, fought for the same audience, and squeezed margins just to survive. Then, Cirque du Soleil (a Canadian entertainment company and the largest contemporary circus producer in the world) came along—and they redefined the game. Imagine an entertainment company saying: “Let’s skip the animals, bring in some mind-blowing performers, add immersive storytelling, and create a completely new show.” 🎭 Instead of fighting for space in the crowded world of traditional circuses, Cirque du Soleil invented a new experience. They blended theatre, music, and human performance into something that felt like art on stage—a blue ocean strategy. 🌊 The result? A billion-dollar entertainment empire. No lions, no cutthroat competition. Just a visionary idea that reshaped the landscape. Cirque didn’t just compete—they transformed. 💡 Takeaway: True success isn’t always found in following the crowd—it lies in creating something new. What niche are you waiting to explore? #Innovation #Strategy #BlueOcean #BusinessTransformation #Growth #differentiation #valueproposition #customerexperience #creativereinvention

🎙️✨ Douze points... for the collaboration with Avrotros and the Eurovision case. The idea was simple yet bold: create an interactive live app with the Eurovision vibe. We didn't just want to provide a functional platform where viewers could easily vote, but also offer an experience where viewers could share the excitement of the event as if they were in the same room. Picture this: instant feedback from your friends' emojis flooding your screen during the live performances. Curious about the great minds that worked on this experience? Check out the post for more!

it's by creating with people that interaction is truly an experience