We're setting our sights on an exciting new horizon: the United States! 🇺🇸 CUPRA is taking another major step in its globalisation journey by entering the US market by the end of the decade. 🌎 Preliminary talks have kicked off with Penske Automotive Group as we look to forge a partnership ahead of entering the US market. “We are exploring opportunities with the best possible partner, one with the right distribution network to introduce CUPRA to a new generation of American car lovers”, said Wayne Griffiths, CEO of #CUPRA. The brand’s range of products in this new market is expected to include ICE, PHEV and BEV, and who better to lead us to success than Bernhard Bauer, former Managing Director of CUPRA Germany, who has now been appointed as the new Managing Director of CUPRA #USA. 🙌🏼 Join us as we embark on a new era, guided by our unstoppable #impulse. 🚀
First, Miami Vice poster came to my mind, but they drove a Ferrari... then I remembered even Toretto (From Fast and Furious) has a better car than a Cupra.
Dont forget its just a SEAT at the end of the day, another example of VW splitting a brand and charging a premium for one of them!
Will Americans be so shorty to buy a tunned Seat?
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Looking forward to seeing Cupra here in the States!
Glückwunsch! 💙💪