Kelly-Anne Cliff

Working with German OEMs on a Mobility (you still say Automobile) Strategy since 2008. They know since 15 years or more what they have to do: they just have to do it. The CxU has stood in the way of innovation in mobility and energy for over 16 years - transportation ministers and the VDA have torpedoed all chances of change: bringing us up to this point. And you continue to ask the wrong people for strategy, and have the wrong people to execute: and anyone aware and watching this sees that the VDA and yourself are complicit.

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Apple didn’t do it, xiaomi did it. Copying the Germans car makers and adding modern user experience on top, all for an incredible price. So far so good, German car manufacturers, what’s your next move ? ♟️ #xiaomi #automotiveindustry #automotivenews #automotivetechnology

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New blog post: https://lnkd.in/eGt47wuD Building the bridge between hardware and software developers - the Bridge Builder campaign shows how this works. In the coming days and weeks, I will be explaining the abstract concepts of TPLE in a clearer and more varied way - let me know what you think in the comments. 

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The Metaphor of Software as Blood 🩸 Today, I listened to an exciting episode of the “Moove” podcast by Auto Motor Sport (Episode 154), featuring Khan, Sajjad, responsible for the Car-IT division and a member of the Management Board at Porsche. His metaphor for software development was particularly compelling, and I wanted to share it. In the podcast, Khan uses the analogy of the human body to illustrate software development at VW Group: 🧑‍💻Software as Blood Khan describes software as the “blood” of the vehicle. Just as blood connects all organs in the body, software connects all parts of a vehicle, ensuring seamless interaction. 🕸️ Interdependence of Systems A vehicle’s sensors and actuators are like the body’s eyes, ears, and muscles. Just as the body needs blood to function, a vehicle needs integrated software to perform optimally. Khan emphasizes that collaboration within the “Liquid Organization“ is crucial: 🫵 Responsibilities Clear responsibilities are necessary, but collaboration is key. Task allocation is based on expertise, similar to how different organs in the body have distinct functions but are connected by blood (software). 🎯Common Goal The goal is to create a harmonious end product. Teams must agree on common standards and interfaces to ensure integration. This collaboration is crucial for managing the complexity of vehicle software and delivering high-quality products. Khan’s metaphor highlights the need for an integrative and collaborative approach to software development in the automotive industry. Software should connect all parts of the vehicle, ensuring functionality and performance through the collaboration of many teams and departments, all working towards a common goal. Directlink to Podcast: https://lnkd.in/dU9b--am

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Size isn't everything

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🤖 They drive Data & AI to value. The Data:Lab team in Munich is pioneering in the field of artificial intelligence. With practical research and development, they have created many technological and methodological foundations for the AI use cases that we have implemented as Global IT. Always under the premise of value contribution to our company. Now we are scaling what has been achieved. Integrated into our ONE STRONG GLOBAL NETWORK, we make well aligned use of the know-how and capacities in our entire IT organization. This will make us even faster and more efficient in the rollout of AI applications. The topic of Data & AI is gaining momentum throughout the Group, in all brands, regions and business areas. And all together, we drive it to value.

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Now online: State-of-Innovation #8 with Katharina A. F. Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG:  "How to innovate in a non-core business area – lessons from an innovator in the automotive industry" 🚗   In this episode Katharina shares her experience with building up a digital platform 👩‍💻 out of the core business of a leading automotive company. Short spoiler: when you burn for an idea 💡, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.    What to expect from that Episode 🎙:  - What is the rational to innovate in a non-core business?  - Why it is important for a car manufacturer to think about mobility as a whole!  - How to keep the fire burning even in bad weather!    A very important question that we are discussing is "what exactly is the core business?", as that is the ultimate question to gain understanding on what a "non-core business" would be. Is a navigation service core or non-core for a car manufacturer? What about helping people arriving on time at a meeting in urban areas? What about helping people to organize a weekend trip with friends? There are many "jobs-to-be-done" where a car may play an important role. In all of these examples people cannot get the whole job done just by using a car. It takes planning, preparation, knowing how to execute a travel, monitoring, and knowing how to modify a travel or the mode of transportation. And not to forget about "the last mile" when finishing a travel (at the point of destination). A car manufacturer may decide if any of these jobs or job steps are considered "core business" or if that term only covers an existing product that currently generates revenues (e.g. car sales). Depending on how a company defines its core business (e.g. the existing line of products, or the core job that is being supported with different solutions) may change how innovation is being managed, focused and budgeted. In a nutshell: Innovating in a non-core business is first of all a question of how you define it, and then a question of how to create a mindset towards helping customers get their jobs done better;)    What do you think? Looking forward your comments 😀   Find the full episode here:  https://lnkd.in/dSGuPF6D   #stateofinnovation #mobility #automotive #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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Difficult news from Germany yesterday, with Volkswagen announcing factory closures (for the first time ever in their 87-year history in Germany), as well as significant layoffs and pay reductions impacting all staff. The slowdown in EV adoption and fierce competition from Chinese manufacturers are the driving forces behind this move. Reports indicate that Volkswagen is now selling 500,000 fewer vehicles annually compared to pre-Covid levels. How can Germany and Europe strengthen the competitiveness of our automotive sector? What steps are needed to accelerate the adoption of sustainable, advanced technologies in our automotive industry?

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🔇 Why You Should Use the Silencio App 🔇 In a world that's becoming increasingly noisy—both literally and digitally—finding moments of peace and clarity is essential for our well-being and productivity. Enter Silencio, the app designed to give you control over your environment and reward you. Check out this Video 📽️

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🤩 Here is an update on what’s happening related to big tech and software in automotive 🚗. Please add your comments below👇 - As always, it’s my personal view. 👉 The strategic directions of OEMs related to the new version of Apple CarPlay point towards different directions. 🔘 Mercedes-Benz AG announced that it would not allow ❌ companies like Apple to take over the infotainment clusters. Mercedes wants to convince customers with their own software, supported by Google, Tencent and others: https://lnkd.in/eYWdg2eu 🔘 Polestar CEO Thomas Ingenlath highlighted that he would welcome the implementation of Apple CarPlay 2.0 across the portfolio despite the strong in-car software system. But customer demand is key, if there is a demand for CarPlay, OEMs should enable it. https://lnkd.in/e-jYf3Zu 🔘 Porsche AG and Aston Martin Lagonda Ltd are already on board, Apple CarPlay 2.0 will be rolled out soon: 👉 Chips in cars is still the smaller automotive business case at NVIDIA. Selling data center, cloud computing to automakers 🚘 is the more relevant business 💰. Tesla is a good example, 35.000 H100 GPUs are used to train their AI 🤖 cluster: https://lnkd.in/eShDPpFa 👉 App stores in cars are a hot 🔥 topic in the industry, we see different approaches: 🔘 HARMAN International found a second OEM customer after Volkswagen that is including the ignite store, an Android app store that allows the usage of know smartphone 📲 apps in the vehicles. Tata Group 🇮🇳 is implementing the solution in selected EV ⚡️ brands. Not sure of limited volume of models at two OEMs is enough to create a profitable business case for Harman 🤷🏼‍♂️. https://lnkd.in/eqprPRY5 🔘 A competitive product to the Ignite Store is the faurecia Aptoide App Store, used by Mercedes or BMW Group. Aptoide is no leaving the JV by selling the shares to FORVIA, so that Aptoide could put more focus on mobile devices 📲. The transaction could be a signal that the business opportunity 💸 to launch Android App Stores in vehicles is not as big as expected: https://lnkd.in/eiifXsSg 🔘 Android Automotive OS and GAS is also used by OEMs like Polestar, Ford Motor Company or General Motors. The scope of services and apps is continuously expanded. Streaming of video 🍿 is next, as well as popular games like Angry Birds 🐦. Uber drivers should soon get access to the Driver App on the center screen: https://lnkd.in/eDWXdpM2 👉 EV startup Rivian 🚙 confirmed that the own front end is based on Android Automotive OS. Enablers like Unreal Engine and MadCap Software, Inc. are used to customize the front end: https://lnkd.in/ecfjA9R3 What’s missing 🤷🏼‍♂️? Please add your favorite 🤩 stories ‼️

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It seems there is a new trend of traditional automotive companies building software centers in other regions, such as Silicon Valley, China, India... But I think there is one critical aspect that these companies are still missing when it comes to software. And that´s the very understanding of what software development means for the company and what competencies the company needs to be able to build successful software solutions. The prevalent understanding when they talk about "software development" is equal to writing a software code, having skilled developers. That´s the core of basically all discussions around software from my own experience. What is critically missing, are the competencies that come first BEFORE you can even develop anything and BEFORE you know WHAT to develop, and this is very much about the second point from Philipp Raasch post below: "Mindset problem: As a mechanical engineering nation, we lack the "digital DNA". We try to develop software using the same methods as motors". I am talking about strategy on the brand / product / customer and user experience / architecture and technical levels, I am talking about things like iterative approach to building products, frequent feedback loops, product discovery, iterative testing, iterative design and also for these teams having direct access to the solution architects and engineers to be able to iterate on the solutions together. From my experience, I don´t see these aspects present in any discussions in these companies. It´s like hiring masons before you even have an idea what you want them to build.

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50% people #BUY #THE #SAME 🚘 👁️ It is amazing to see that even the least loyal car customers buy the same #brand on average at least 50% of times. Branding is thus super #powerful in #automotive. 🔋 Also interesting to see is that most of the #German, hi-quality producers are among the least loyal customer base brands. EV cars have a bit of unfair advantage, because if you switch to electric cars mentally, there is less competing brands for EV-repurchase. But still impressive customer #retention figures from those.

++ This is Not a Post for Sympathy, But a Crucial Reminder that taking care of ourselves should always be priority number one. ++ Last December, I arrived in Łódź for business in the early hours of the morning, only to be hit by severe tooth pain. The kind that makes you rush to the emergency room, desperate for relief. Little did I know, this was just the beginning. Back in Romania, where I was having my "work abroad" stint, my partner took me to the dentist. What we discovered was far more serious than I could have imagined: a severe issue with my upper jaw that, if left untreated, could lead to facial collapse. The reality of this hit hard. I had to undergo surgery, and the process is still ongoing. Just this Monday, I underwent another procedure. Now, I find myself living, working, and traveling with a swollen face and temporarily missing a frontal tooth until the end of the month. This experience has taught me a crucial lesson: taking care of ourselves is non-negotiable. As someone with dental phobia, I realize my fear could have put me in an even tougher situation. Ignoring our health can have serious consequences, and it's a stark reminder that we must always prioritize our well-being. So just just keep this in mind; in our fast-paced lives, it's easy to put off those check-ups, to ignore that persistent pain, or to let fear dictate our actions. But we owe it to ourselves and our loved ones to stay on top of our health. Self-care is not a luxury; it's a necessity. Stay healthy, stay proactive, and remember: your health is your most valuable asset. 💪💼💖 #HealthFirst #SelfCare #ProactiveLiving #PersonalExperience

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Moin Moin. Was Geht? OMR24   A lot is going on, a lot of moving pieces – it’s exciting and fun! Answers to my question before going this year to OMR and my key take away to these: ⚡How to make best use of AI and ML? Other than the name “Artificial Intelligence” suggests, it is not intelligent, it cannot solve new problems (yet). But AI tools are extremely efficient in managing standard tasks, based on experience and data. Therefore, all indirect processes should be targeted asap: Supply Chain, Purchasing, Bookkeeping, Payroll, etc. You need these savings urgently to stay competitive. Get going. Use the Data you have. ⚡How best to manage risk and ops? It is as simple as this: The opportunity is - just f…. do it! Then you have the chance to stay in the business. The risk is - not do it or be too slow. You will lose out and get uncompetitive.   ⚡How to make your team fit for this future? Make AI a Boss Thing! Appoint an AI responsible reporting directly to you. Have an AI responsible in every department. Talk about the opportunities, give confidence that you will manage this and succeed. Invest in your people. Make them be part of something special – and driving AI within the company and for the benefit of the company if very special and very rewarding!   The key consequences for the practical work with my clients are: ✅ You need a clear objective and a road map for the next 12 months (these times you are not able to look out longer) – and then focus on max Top 3 priorities! Your resources and in particular your AI knowledge is still limited. To make a good decision you need to know where you want to be using AI in 12 months. Analyze your potential projects portfolio and decide what brings you the biggest bang for the buck $$$. Then – Focus, Focus, Focus - and - Execution, Execution, Execution! ✅ Don’t overcomplicate it – get going, get experience, learn, and adjust as you go. Speed is far more important than perfection. ✅ Be Technology open and flexible. The application you might choose today might not be there tomorrow or not the best solution for the next phase.   In addition, two hints that I liked very much: 💡Combine your Chatbots for Service, Sales, Technical Hotline etc. with ChatGPT. Significant improvements of customer satisfaction are measurable. 💡Use TikTok as a Sales Channel. For people under 30 years TikTok is already the No.1 search Engine. 53% of the users start the App with the search function. Be fast, take a risk, have fun – I am here to support you being successful for the long run!   #OMR24

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🗞️ #reading_recommendation🗞️ #Cars are becoming more complex, and #repairs increasingly require specialized knowledge and (ALL)#DATA. An optimal data foundation is essential for proper repairs. ALLDATA Repair provides exactly that by offering access to the original data from vehicle manufacturers. This article from Verlag Kaufhold ATZ Media Solutions #FreieWerkstatt magazine delves into these challenges and ALLDATA Europe solutions https://lnkd.in/e_59E_Sz

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„🔋🔌 Have you ever navigated to a charging station, only to find out, that the location wasn't quite accurate? With swarm data, we can change that! ☝🤓 Here’s how: today's navigation systems use "Points of Interest" (POIs) to guide you to a destinations. 💬 “At CARIAD, the POI Management brings together various data sources for Points of Interest, combines them with the navigation applications, and continuously updates and improves the database,” explains Volker Remuß, Product Manager, POI Management. 💡 One dedicated team focuses on "Charging Points of Interest" (cPOIs). Their accuracy can be improved with the Charging Feedback solution. This solution uses swarm data to refine the accuracy of charging stations and ensures that the POI database is always up to date. Here’s how it works: 1️⃣ When you start a charging session at a public cPOI, your vehicle shares the location to the POI Management database. 2️⃣ The Charging Feedback solution then validates the location or identifies potential improvements for the cPOI. 3️⃣ The enhanced data is merged with the existing database and updated in the system. Around 78,000 charging points locations have already been enhanced, improving the charging experience for Volkswagen, AUDI AG, Škoda Auto, CUPRA, SEAT S.A., and Porsche AG drivers! This also benefits users of our brand-specific smartphone apps, such as My Porsche and MyAudi.“

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Key Findings from the 2024 eMobility CPO-Benchmark Report Follow me for more technical data :https://lnkd.in/evN3jc94 The eMobility Excellence CPO-Benchmark Report 2024 by P3 Automotive offers a comprehensive analysis of Germany's high-power charging (HPC) infrastructure. This inaugural report evaluates 10 leading charge point operators (CPOs) based on network size, ad-hoc pricing, and charging point quality, reflecting the priorities of over 450 electric vehicle (EV) drivers. Key Insights: Network Size: EnBW leads the market with over 4,400 HPC points across 1,000+ locations, strategically focusing on large HPC hubs at key traffic points. EWE Go and Tesla follow, with differing strategies in site distribution and point density. Ad-Hoc Pricing: Tesla offers the most competitive rates for non-Tesla drivers at €0.54 per kWh, with pricing varying based on location and time. Fastned and IONITY offer competitive rates at €0.69 per kWh, while EnBW’s expansive network comes with the highest ad-hoc price of €0.87 per kWh. Charging Point Quality: IONITY stands out for charging point quality, boasting high uptime and significant maximum power output per connector. Fastned and EnBW also perform well, meeting critical technical parameters like uptime and feature availability. Market Dynamics: By early 2024, Germany’s public charging infrastructure had grown to around 20,000 HPC points, with the top 10 CPOs covering over 13,700 of these. Despite the end of EV subsidies leading to fewer new registrations, charging infrastructure continues to expand rapidly, with a 40% increase in HPC points. Strategic Insights: CPOs are enhancing user experiences by adding amenities at charging sites and offering competitive pricing through proprietary apps. As networks reach critical mass, the focus will shift towards improving cost efficiency and charging quality, essential for boosting user confidence and accelerating EV adoption. The report highlights a promising future for Germany’s charging infrastructure, driven by continued growth in both the number of charging points and their quality. Strategic initiatives and regulatory support will further enhance the market, making the 2024 benchmark report a valuable tool for stakeholders navigating this evolving landscape. #eMobility  #HPC  #ChargingInfrastructure  #ElectricVehicles  #SustainableMobility  #CPOBenchmark  #Germany  #AutomotiveTrends  #EVCharging

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How FINN wins customers and enhances OEM brands... 🌟 Thank you CAR Center Automotive Research for a great event in Bochum, where I got to speak on behalf of FINN and shed so light into how our product is enticing customers and enhancing the OEM brands, we work with. Here is a quick summary: --> The Digital Shelf FINN is the digital shelf for all-in vehicle usership and removes all physical hurdles from the decision-making process. --> Brand Awareness with FINN as a Service OEMs can utilise our platform to make their brand and product seen in the mobility space. --> #1 Sales Channel for EVs With 35% of FINNs fleet being EV, we are pushing electric mobility and are the number one choice for in hassle-free EV usership. --> Launch pad for new product New products and brands reach instant visibility on FINN.com and on the roads. -->New target group and no cannibalisation  We offer access to a new target group of first time “new car users” - 80% of our B2C customers did not drive a new car before FINN Thank you Prof. Dr. Helena Wisbert, Hans-Peter Ringer, Phil Pinsdorf and Nele Ludwig.

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No More Excuses: A Unified Software Ecosystem for Germany’s Automotive Industry 🚀 The challenges facing Germany’s automotive industry are undeniable. Recent developments at Ford Deutschland, Volkswagen, and now Bosch highlight the urgency of transformation. However, these are not the end of the story—they are wake-up calls, as I outline in my Op-Ed for German Magazine Focus. https://lnkd.in/dccAgZSn 🚀 The path forward lies in collaboration. 🚀 If the industry continues to act as isolated players, Germany risks falling further behind global competitors who are excelling in software, AI, and digital innovation. We need a unified approach, and the key is a shared software stack—a common foundation for innovation that bridges manufacturers, suppliers, and tech partners. Initiatives like our ZEKI | Zentrum für erlebbare KI und Digitalisierung (ZEKI) show us what is possible when collaboration meets ambition. ZEKI not only conducts cutting-edge research but also develops practical solutions: a versatile AI software stack and a 20-kilometer real-world test environment in the heart of the capital. These efforts must expand beyond isolated projects to form the backbone of a national ecosystem for automotive software. Germany has the talent, the infrastructure, and the tradition of excellence to lead this transformation. But success will depend on everyone - industry, startups, research institutions, and policymakers - working together. A Question for you: 🚀 How can we scale projects like ZEKI to create a truly national software ecosystem for the automotive sector? 🚀 The time for excuses has passed. Let’s work together to turn challenges into opportunities and ensure Germany remains a driving force in the global automotive industry. I’d love to hear your ideas - how do we make collaboration the engine of our success? Let’s discuss! Technische Universität Berlin BeIntelli SemperTech GT-ARC Volker Wissing Wolfgang Schmidt IAV Verband der Automobilindustrie (VDA) e.V.

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