Johannes Buzasi

Like it or not, W&V, Werben & Verkaufen, it seems this spot is anything but a 'disaster'. According to Andrew Tindall in The Drum, this spot is actually ... ... effective. As in, it's selling bottles of Coke. Which is — in case anyone in this business has forgotten in this age of social media, brand campaigns, and 'brand love' — the ultimate goal of advertising. I'm no fan of gen-AI, but one can't dispute the facts. Read said The Drum article here: https://lnkd.in/eyfUGim2

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Thank you for the very nice presentation of the processes. We dealt with these topics about 30 years ago and were able to find quite different dynamics and behaviors in the processes of technical systems. This is not particularly surprising, because the bifurcation behavior depends to a large extent on the structure and the expression of the nonlinearities. Consequently, we have developed a variety of indicators that can be used to observe and evaluate bifurcation behavior in technical systems, especially electrical energy systems - KRI - Key Reliability Indicators. It is extremely important to be aware of the limits of the methods and procedures used to date for assessing systems that are subject to fundamental changes, such as energy supply systems. "Get time to react". We have developed these methods together with synergetics as very good tools and implemented them in devices. This means that, above all, the change processes can be recognized and taken into account. Do you have experience with synergetics? If not, we can help you. This could be very interesting for you. Congratulations again and good luck with further developments. #thinknonlinear!

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Please vote TODAY for "Stumbling Stones NRW" at the Webby Awards! Our collaboration with the WDR, the "Stumbling Stones NRW" project is nominated in the category "AI, metaverse & virtual experiences". Today is the last chance to vote for the project!!!! And please share as widely as possible - every vote counts! #Webbyawards2024 #AI #Metaverse #StumblingStonesNRW #AR #Google

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Whoop whoop - it's Tuesday again. And what have you all been waiting for? Yes, Part 5 of our #GlobalCMOReport 🚀 CMOs are under pressure to deliver results, but also strategic and big-picture thinking. In part five, we dive into the current priorities, skills and challenges they face in building and maintaining high-performance teams.   Check out part 5 here: https://lnkd.in/gi6sEJDs And watch the part 5 video: https://lnkd.in/gGNvSQYy #Marketing #TEAMLEWIS #TuesdayInsights 

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Wie #Conversational und #GenerativeAI die #Kundenbeziehung revolutionieren: https://lnkd.in/dHzkgbHs a) #Highlight #Stories and their 2nd/3rd-order effects: 1. #Klarna's #AI #assistant generating $40M #revenue and equivalent work of 700 employees    - 2nd order: Major #costsavings for companies, #jobdisplacement   - 3rd order: Reallocation of labor, #reskilling needs, income #inequality 2. 30% higher spending at self-service terminals vs human workers   - 2nd order: Increased #automation in #retail & #food service    - 3rd order: Further job displacement, evolving consumer behaviors 3. #OpenAI's AI-generated fictional animal videos going viral   - 2nd order: Content creation disruption, creative jobs at risk   - 3rd order: Blurring of reality/fiction, deepfakes, misinformation risks 4. Drop in freelance job listings after #ChatGPT launch   - 2nd order: Income loss for freelancers, shift to AI services   - 3rd order: Gig economy disruption, need for freelancer reskilling b) #KeyMetrics - sorted from smallest to biggest:   - 21% impact on customer ratings    - 30% higher spending at self-service terminals   - 58% of retailers using customer-facing AI in early 2024   - 700 employees equivalent to Klarna's AI assistant   - $40M expected revenue from Klarna's AI assistant   - Over 20% increase in revenue for retailers using AI c) #Recommendations from the Speaker:   - Have a clear vision for what you want to develop    - Start with a small #MVP and celebrate #successes   - Train employees on the new AI technologies   - Bring in expertise to help implement AI projects successfully   - Avoid poorly functioning chatbots that frustrate users d) Funny tidbits:   - Fictional animals like "#giraffen #flamingos" and "#bunny #armadillos"   - Concern that AI will take over acting roles in #Hollywood   - Having an AI assistant to call for roadside help when stranded   - AI travel agent to efficiently answer complex travel policy questions

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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Bam …🔥off we go! In more than one sense. So, watch this space to uncover what we think really matters these buzy days, or on any day actually 😉😎! Sunrise GmbH #dreambigdobig #brandbuilding #sportsponsoring #neversettle #brightdaysahead #realconnection #brandadvertising #brandstorytelling #brandambassadors #advertising

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Great News 📰 about EuerZuhause. Please DM me if you want to see a demo & get to know the Founder Team Maximilian Gassner - Thomas Raab & 🚀Thilo Plikat #StartupFunding #CorporstionPartner #AngelInvestors #SeedFunding #StartupInvestment

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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Brand Activation fängt bei Deiner inneren Haltung an! #HarryFlint @Link instinct - Media for Brand Activation link instinct* _ Media for BRAND ACTIVATION

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This is one of my favorite Google Ventures Sprints. A company affected by AI, daring to disrupt itself with that very same technology. It takes a bold team making a daring move. What about yourself? When will you be disrupted? #digitalchampion #spinthewheel #donttalkdo

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Michaels Mind: Part 1 – micro influencers ❓ For the first part of this new series Leonie asked me about my take on the importance and effectiveness of micro influencers compared to macro influencers or even mega influencers. In my opinoin micro influencers hold a unique and powerful position in the world of creator marketing. In the first years of stylink, we made a deliberate choice to focus on micro influencers, and here's why: Micro influencers have carved out niche communities. For us, micro influencers are those who have 10,000 and 100,000 followers. These followers are not just “dead” numbers; they are highly engaged and conversion-ready. These influencers are everyday people who have taken a leap of faith to share their passion for a specific, often small, topic. This authenticity drives higher engagement and trust. However, there are challenges. In absolute numbers, micro influencers generate fewer clicks and sales compared to their macro counterparts. To match the reach of a single mega influencer with a million followers, you'd need a hundred micro influencers with 10,000 followers each. This requires more complex communication and content management. Despite these challenges, the authenticity of micro influencers gives them a distinct advantage. Their followers trust them more because they are perceived as genuine. In contrast, macro influencers, while powerful, are often seen as professional marketers, which can weaken trust. In essence, micro influencers bring authenticity and trust that are invaluable in today's marketing landscape. They are the unsung heroes driving genuine engagement and meaningful connections. What do you think? Are micro influencers the future of marketing? #creatormarketing #microcreators #authenticity

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