Andreas C. Caluori’s Post

Enjoyed an insightful day at the DLA Piper Sports Forum which took place at Roland Garros. A few key takeaways - financial structures in US are far more advanced vs Europe but it’s not possible to just copy and paste. Due to so many reasons, multiple markets, different sports league governance, legal and financial structures and don’t underestimate the impact of promotion and relegation - the sports business market keeps on growing - owning assets and developing new IP to leverage current audiences and find new audiences is the way forward also for sporting bodies to avoid losing control over a sport of external money flows in (Liv) - value of data products are starting to overtake broadcast rights - football is still by far the only real global sports product, definitely in terms of money - the unscripted and live content element sport provides is the driving factor behind its success and is the unique element no other form of entertainment can provide - investing in infrastructure will result in higher revenues - governance models need to be reinvented when private equity / venture capital comes in to protect too much influence of investors, as per US market - in the end the money will come from the fans, so retaining and grow existing audiences at the same time finding new fans While I agreed with a lot on what was said it was very much only an economic value discussion, though this is crucial, sport offers so much more value Seeing Rafa train at centercourt was the icing on the cake. Thanks Zane Shihab for the invitation #sportbusiness

Spent the weekend binge-watching Super Bowl ads. https://lnkd.in/ghGURfQQ Beyond the laughs and tears, I was reminded of something: the most memorable ads weren't selling products. They were selling feelings, nostalgia, relatability. This is the essence of creativity, levers on the way to creating brand associations. It's not about features or benefits. It's about creating an emotional connection. In a world of increasing commoditisation, emotion is your greatest differentiator. What feeling does your brand evoke? If you can't answer that, you've got work to do. #EmotionalBranding #BrandStrategy #marketing

Glad to share my paper published 12 years ago: Organization of mega sports events: cases and models Luiz Felipe Giacomelli Indiana University South Bend -USA Amy Henkelman Indiana University South Bend -USA Abstract: Through some bibliographic studies and successful cases in the sports world, this study aims to guide the manager in the organization of mega sport events in order to attract more public, adding value to the event and perpetuate the sport spectacle. First of all, it is necessary to make a general layout of the sport event to be held. You have to ask: What are the mission, vision and value that support the event? How the event fits into your strategy or tactics? What are the specific goals to be achieved? What to do to attract public? What to do for people get involved and interact with the event? Are they motivated only by watching and listening? What impact the event brings to the community? The event will be competitive or simply for interaction? What's the duration of the event? These and many other questions should be answered and clarified. It is necessary to know the sport in Brazil, to have a real assessment of the national reality in terms of conditions and needs. Only then it will be possible the construction and consolidation of professional administrative practices applied to various segments of the sport, while respecting the cultural and social characteristics of the country. In terms of organization of major sport events it is vital to have as reference what is the most professional and modern, so the Olympic Games should serve as a model for achieving a quality event. The Olympics are a powerful agent of planning, changing and restructuring of urban space and have an unquestionable power of transforming where they are made. In addition it is an opportunity to face chronic urban problems through the application of a new model of planning and management of cities. In a scenario of urban shortage of basic infrastructure, an event of this size can contribute to solve certain problems. But they can also undermine the already scarce public finances, and, depending the spatial distribution of the investments, they may even excite the level of social inequality. Three dimensions support the new concept of the modern Olympics: environmental, social and economic sustainability. Key words: Organization. Mega Events. Sport. Marketing. Manager. Revista Intercontinental de Gestão Desportiva 2012, Volume 2, Número 2, ISSN 2237-3373 Full paper at: https://lnkd.in/ddNRBnJt

What excites the people about Germany? It’s easy to moan. And moan. And moan. It’s worth to find out about the things that are great. And then do more of it. Thus we at Spikes asked almost 4000 people what excites them about Germany. If you want to find out more, why not reach out to Alessandro Panella eric koivisto Maik Hofmann Falk Fuhrmann Catherine Heath Kathryn Stokes Alexander Hamlescher Jo Royce and Gordon Euchler #excitementpoints #werbelieblinge #customercentricity #advertising #marketing

Naming your company, team or other entity is important for brand building and #strategy. And sometimes you benefit from being bold and "ballsy" in your strategy communication! https://lnkd.in/dimqQFKz

Brilliant day back at MAD//FEST today meeting leaders in adtech and martech, and seeing how much the event has grown! My highlights were: 1. Hearing amazing marketers share their experiences and learnings from working across the biggest brands including Co-op , Mars and PaddyPower UK Retail. Mitch Oliver, Michelle Spillane and Kenyatte Wilson shared why being bold and brave is the only way to stand out; if it’s not a bit scary to put something out into the world, how will it make customers feel anything? 2. Paul Frampton-Calero ⚡️ gave an inspiring talk about why marketing is the epicentre of growth for business and the importance of connecting with culture and technology. Now is the time to play and experiment with AI and if marketers don’t, IT will take that seat at the table. 3. The AI and emerging tech stage was really busy for Steve King from dragonflyapp.ai and Doychin Sakutov from Virgin Media O2 who spoke separately about why businesses should be focused on where customers are to create the best experiences, and intercept the right moment. Don’t think about traditional competitors to build your customer experience but instead learn from the media where people spend their time. 4. A panel as part of the Female Leaders’ Club hosted by WACL (Women in Advertising & Communications Leadership ) about changing the language of leadership. Sara Holt from Merlin Entertainments communicated marketers’ power to influence change by what and who they portray in their work.

Another feature for Built For Athletes in BarBend, covering the launch of our latest innovation, the Rucking Backpack 🎒 Read the article to find out more details of the new release below 👇 Fittest PR

Are you Fierljepping with your channels? Fierljeppen - the Dutch sport of canal jumping Perhaps its not exactly the same in performance marketing but crossing channels might work better if you start building bridges. Connected consistent messages customized to the channels customers come from. #print #da #dooh #social #seo #paid #email #app #website are all part of one customer experience. How well are your landingpages connected to your channels? 📩 [email protected] to learn more about landingpage optimisation. #cxo #customerexperience #personalisation #channels #cro

Can you trademark an entire country? Apparently, Sweden can. VisitSweden's latest campaign —promoting Sweden as the "original Sweden" while poking fun at the fact that destinations, even entire countries, can be trademarked. It’s fun advertising that blends humor with cultural pride, reminding us how storytelling can make a destination memorable, relatable, and... trademarkable. What do you think—can a country be a brand? And if so, how do you make it stand out? #VisitSweden #Marketing #DestinationBranding #Storytelling

Spikes goes Lisbon! After we sadly had to admit that Alexander Hamlescher left us to take on bigger and brighter things, we are super excited - yes, of course - to have two amazing associates on board. The bright and nice Julia Franke and Moritz Wehr will take us places. Thank you so much for joining us. If you want to find out more, why not reach out to Alessandro Panella eric koivisto Maik Hofmann Falk Fuhrmann Catherine Heath Kathryn Stokes Alexander Hamlescher Jo Royce Dave Cobban and Gordon Euchler #excitementpoints #werbelieblinge #customercentricity #advertising #marketing #excitementpoints #werbelieblinge #customercentricity #advertising #marketing