Rob Deptford

Want to instil trust in your potential customers?  Put some faces on your website.  People don’t connect with brands or logos or copy, they connect with other people.  #ContentStrategy #CorporateCommunication --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Website Content: According to Development Counsellors International (DCI), “Customized content is critical. With labor shortages dominating the headlines and talent attraction and retention are top of mind for employers and consultants, access to comprehensive workforce statistics has surpassed incentive information as the most useful feature on an EDO’s website.” If you don’t have that data on your website, the visitor will move on to one that does have it! We can help you with that.

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Whatever other information you're hearing about podcasting there's one statistic at the top of the heap... podcast listening continues to increase. One in three people now have a podcast habit. And according to the Digital News Report 2024 “Podcasts continue to attract younger, richer, and better educated audiences." #podcasting #podcastproduction

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📢 Are You Ready for Lasting Change? 📢 On October 24th, we’re hosting a transformative Half Day- 5 Spheres Framework Event in Edmonton. This isn’t just another business seminar; it’s a comprehensive session designed to help you take control of your business and personal life. Jeff Walters and other three guest speakers will lead you through the 5 Spheres Framework, covering Money, Business, Home, Health, and Spiritual well-being. Whether you’re struggling with cash flow, work-life balance, or stress, this event will provide you with the tools and strategies you need to overcome these challenges and thrive. 🌟 Why Attend? - Financial Health: Learn strategies to manage and grow your money. - Business Mastery: Discover methods to double your leads and improve efficiency. - Home Balance: Create a supportive and harmonious home environment. - Health and Wellness: Gain insights into maintaining your physical and mental health. - Spiritual Alignment: Understand how to align your business goals with your inner values. Seats are limited and filling up fast! Don’t miss out on this unique opportunity to transform your life and business. 👉 Register NOW to secure your spot: https://lnkd.in/gUsa9nzM #BusinessSummit #Leadership #JeffWalters #BusinessSuccess #Health #WorkLifeBalance

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With Canadian Thanksgiving around the corner, it’s a perfect time to reflect on gratitude, especially for something that works tirelessly for your business—your website. Your website is more than just a tool; it’s your 24/7 ambassador, sharing your expertise and values with the world, even when you’re not there to speak for yourself. What feature on your site are you most proud of? Whether it’s the seamless user experience, engaging content, or testimonials that speak for your work, your website is always working to help you build connections and trust with your website visitors. Take a moment to give it some gratitude. 🎉 #WebsiteDesign #DigitalPresence #Entrepreneurship #ThankfulForGrowth

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If you want to implement changes within your business, you need to change your behaviours. You can listen to my conversation with Dr. Eoin Galavan in the latest episode of Cut Through The Noise wherever you get your podcasts, and make sure to leave a rating or review! #smallbusinessmarketing #communications #marketing #cutthroughthenoise #sustainability #smallchanges #lastingimpact

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The Purpose in Business week is drawing to an end, however your goals and aspirations to integrate social purpose into your business doesn't have to end. This resource from the Canadian Purpose Economy Project shares how you can be a social purpose professional and lead this transition in your business. #purposeinbusinessweek #socialpurpose #socialpurposeprofessional #CPEP https://lnkd.in/gcgEdKqW

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This is such an abstract metaphor but your podcast is kinda like the Chinese bamboo tree. At point in its growth it's the fastest growing tree in the world. More than two inches per day. But it can take a LONG TIME to get there and if you give up on it before the growth spurt... you'll never know what it could have been https://lnkd.in/gyhjh3kK #podcasting #podfade

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Need some tips on keeping your content fresh while making sure it is also valuable to your customers? Check out these expert insights. #ContentMarketing #ContentStrategy #Content

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We are all under pressure to produce quick results. The default expectation in a market like this is fast. But, what if competitive advantage actually lies in a more intentional approach? This week, I was joined on The Unicorny Marketing Show by Mark Larwood. In his words, building patience into your strategy is a discipline - a way to align every action with a broader vision while remaining agile enough to adapt when needed. Here are a few unexpected insights from my conversation with Mark: -------------------------------------------------------------------------------- **Purposeful Patience & Adaptability** Mark explains that it’s not about waiting but about thoughtful decision-making. Patience, coupled with adaptability, creates a marketing plan that isn’t swayed by short-term pressures. **Decentralised Autonomy, Anchored by Shared Values** Decentralised teams thrive when they have strong cultural anchors like transparency and trust. This foundation lets teams take decisive action, particularly valuable during times of growth or integration. **AI as a Tool for Creative Focus, Not Just Speed** Mark’s view on AI is refreshing - it’s a tool to free up teams for high-value, creative work. By removing routine tasks, AI makes room for marketers to focus on strategy and innovation. **Bridging Short- & Long-Term Metrics with OKRs** Mark emphasises that OKRs keep the long-term vision in focus while short-term KPIs track day-to-day progress. This balanced approach is essential for businesses scaling up in uncertain markets. -------------------------------------------------------------------------------- If you're in marketing leadership (or aspire to it) Mark Larwood on The Unicorny Marketing Show is defintely worthy of your time this week. You'll find a link to YouTube in the comments. You'll find this episode now wherever you get your podcasts.

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Finding Your Genius 🌟 1. Unique Value Proposition: Identify what sets you apart and clearly communicate it. ✨ 2. Audience Understanding: Research and tailor your messaging to meet their needs. 📊 3. Storytelling: Use compelling narratives to create emotional connections. 📖 4. Authentic Relationships: Engage genuinely with your audience and stakeholders. 🤝 5. Consistency: Ensure uniform messaging and visuals across platforms. 🎨 6. Feedback and Adaptation: Seek feedback and be open to change for improvement. 🔄 7. Stay Informed: Keep up with industry trends to remain relevant. 📈 For a deeper dive, @officiallianazavo explains these strategies in detail, along with actionable steps, in her Personal Branding Guide and Journal Don’t miss out on the opportunity to transform your personal brand—get her book on Amazon today: Personal Brand Guide & Journal: You Are The #1 Authority In Your Industry [https://lnkd.in/er9iPArZ)! Act now and take control of your branding journey! ⏳ Get your tickets to our PR & BRANDING SUMMIT https://lnkd.in/eHUWNNmk #FindingYourGenius #PR #Branding #MarketingStrategy #Success

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This is the equivalent of a pop-up shop...a pop-up webinar! Join me for a FREE 4-part webinar series. PR and marketing don't have to be complicated and I'll prove it to you over the course of this series. It's free. Just registered using the link below and you'll also get access to the recordings even if you can't make it live. See you there! https://lnkd.in/gUW4mFnS #mediarelations #mediacoach #publicrelations #minimalistmarketing #marketingforsmallbusiness

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If you've got some downtime today, can you get your business [& personal?!] life semi-organized? And I say semi because we all know how easy it is for things to blow up on a Friday afternoon. Here are three quick things I like to do to close out the week: 1️⃣ Get everything off paper and into your digital space. Maybe you're like me and you have 456 notebooks that have fragmented thoughts and to do lists and 'one-day' ideas littered around your home or office. Take ~15 minutes to find all your notes and get them saved somewhere digital to action [I personally live and breathe in Todoist -- it has literally changed my life and business] 2️⃣ Inbox zero. Delete the 17 unread newsletters, flag and categorize the emails you need to take action on next week, and delegate, delegate, delegate what you can to your team. 3️⃣ Reflect on the week. How'd it actually go? Did you have think time? Did you only work on client-facing projects instead of prioritizing items in your business? Did you get sucked into a million meetings that could have been an email or a voice note? Critically look at how you spent your days and set a goal to shift your time next week by 5-10% towards the important work [& no, not everything is urgent and important!]. What do you do to close out the work week?

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Have you been told to go where your audience is? Helpful, right? Not. Here are some questions that I've used to help 20+ clients to get in front of their customers: >> How do your current communication efforts align with the strategic goals of your business? >> Have you set a specific budget for communication and marketing efforts? >> What channels or platforms does your team have experience with? Are there areas where they're particularly skilled or comfortable, like being on camera, video production or writing? >> What’s the weekly capacity you or your team have for content creation, from brainstorming to community management? How do you plan to balance these tasks with your available resources? >> What insights do you have about your ideal clients' communication preferences? >> What metrics or feedback have you used to measure your current efforts? >> What technologies are you currently using to manage and optimize your communications? Choosing the right platforms isn't just about following your audience; it's about matching your team's capabilities and comfort level with the preferences and behaviours of your clients. It's beyond important to get strategic and make informed decisions that maximize impact without stretching your resources thin. #BusinessStrategy #StrategicCommunication #CommunicationStrategy

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🚨 NEW EPISODE: 🎙️ https://lnkd.in/g565UxJY | 📽️ https://lnkd.in/gBMXam7d 🚀 I recently had the honour of hosting Joshua Rubin on "The Corner of Story and Game," where we dove deep into the nuances of storytelling across different media. It was an enriching discussion, from his experiences in comics, video games, and screenwriting to the launch of Strangeland Comics. 🔑 Three Key Takeaways: 🔍 Adapting Writing Skills Across Mediums: Transitioning from video game storytelling to comics has underscored the importance of economy in space and time. While both forms require brevity and clarity, comics demand a specific visual storytelling approach, drawn more from my screenwriting background. 🔍 Building Engaging Story Universes: Whether designing a video game or crafting a comic book, the world-building process remains pivotal. It's about creating immersive environments that players/readers want to explore. This not only drives engagement but also enriches the narrative experience. 🔍 Embracing Genre Blending: Harnessing a mix of genres—from psychological horror to family-friendly adventure—can lead to unique and compelling stories. Joshua's work with Outriders and upcoming projects at Strangeland Comics is a testament to the positive reception of such tonal juxtapositions. Be sure to check out Strangeland Comics and stay updated by signing up for the newsletter at strangelandcomics.com. Also, explore Joshua's article on writing languages at https://lnkd.in/gaWuwMPT #NarrativeDesign #StrangelandComics #JoshuaRubin #WritingForComics #LanguagesOfWriting #Novelist #Screenwriter #GameWriter #GameDesign #NarrativeDesign #PodcastRecommendations #CreativeProcess #GameWriting #StorytellingInGames #TheCornerOfStoryAndGame

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If your team doesn't know your mission, you're already behind. 😐 Successful businesses don't just have a mission statement – they live it. A well-defined mission guides decisions, strategies, and, perhaps most importantly, culture. If your mission isn’t clear, your growth will be scattered. It’s more than a feel-good exercise when you align daily actions with your mission, vision, and values; it unlocks long-term success and sustainable growth. (Bonus picture of me and my wife, the best teammate anyone could ask for ❤️). Is your team aligned with your mission? Drop a 👍 if you're confident, or let’s chat about your mission-related challenges. #missionvisionvalues #valuedriven #longtermgrowth #sustainablegrowth ______ Hi, I’m Joshua. I help business owners overcome plateaus in growth and gain power over their time. Click FOLLOW 🔔 for more content on overcoming the friction points in your business that slow you down reaching your goals.

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