Liana Zavolunova (Liana Zavo)

This must-read pricing article is timely for NYC homeowners and provides the data we real estate professionals instinctively know: right pricing is the most effective selling method. #kwluxury #nycrealestate #kwnyc

1

1 Comment

DEI is not a trend. DEI should always be prioritized and considered. The health of your employees and business is a stake. If you are ready to align your social impact efforts with your mission and vision, visit ocgpr.com. #openchannelsgroup #OCGPR #prfirm #multiculturalmarketing #socialimpact #socialimpactmarketing #communications #DEI  #socialimpactagency

9

You should be getting a consistent cadence of coverage. Flash-in-the-pan strategies that rely on hard-hitting news hooks are not sustainable or reliable on a long-term basis. Reading the news every day allows you to comprehend what’s going on in your industry and empowers you with the information you need to present your company/executives/products/services in a relevant and timely way. This is a highly effective yet underutilized strategy by most. #PR #mediarelations #toptierpr #techpr

20

3 Comments

CAPIO’s next Advanced Track session for seasoned communicators is coming up July 31!

14

The Agency Advisory issue #40 is now available on SubStack. If that's where you go for your daily diet of newsletters, you can subscribe by clicking here: 👇 https://lnkd.in/ehn_UhjE #PRAgency #PR #AgencyManagement #AgencySales #CommsAgency

1

Do you have the commitment, perseverance and solid business plan to help you launch your business? Listen to my podcast interview with @David Shriner of Going Solo, below. https://loom.ly/cHoigdY #entrepreneurship #strategy

6

To Build or Partner? 🤔 Suppose you’re an #association deciding whether to build your online Resource Library or partner with a third-party company to handle the buildout. In that case, this handy guide may help you determine the best option for your organization. 👇

2

2 Comments

Do you have general or specific #PR questions that you want answered? Join on Thursday for a live #PRWorkshop and send me your questions in advance and I'll weave them into our conversation. DM me here on Linkedin or Email me at [email protected]. ...And don't forget to register for the webinar to learn the answers: https://lnkd.in/gFGNayzc #mediarelations #worshop #DIY #publicrelations

2

Dear friends, Unlock the Secret to a Successful IPO. Transform your IPO journey into a captivating tale that woos investors. My latest blog reveals: 1. The magic of storytelling in IPO success 2. Weaving a narrative that sparks interest 3. Expert tips for memorable IPO storytelling Don't miss this chance to make your brand shine. Dive into my blog and elevate your IPO communications. Read now. 👇🏼 https://lnkd.in/g9Uwgt6u #IPOstorytelling #InvestorRelations #BrandCommunications #IPO

1

Volume 1 of AI Today Magazine is released. Read the latest news and trends in Artificial Intelligence! "People and Technology at its Best!" #cintifyai #AIToday https://lnkd.in/gH_AsAEi

2

Earned media success is much more about creativity than relationships. I always say you cannot build a long-term PR strategy around relationships; it must be built around creative ideas put in front of the right journalists in need of those ideas. #ClearyStrategies #DontMissTheMoment

27

So this was kind of meta: I recently shared thought leadership with Forbes Agency Council...about sharing thought leadership, and how it helps B2B brands build trust with key audiences. Check it out in this roundup of curated insights from agency leaders - https://lnkd.in/etJKnbGp

15

1 Comment

Consistency in your brand’s voice is what turns casual followers into loyal fans. Here’s why it matters and how you can ensure your brand’s voice remains consistent across all touchpoints: 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁 When your brand speaks with the same tone and style across all platforms—whether it’s social media, emails, or customer service interactions—it builds trust. Consistency reassures your audience that they know what to expect from you, creating a sense of reliability that is crucial for long-term relationships. • Develop a brand voice guide that outlines your tone, language, and messaging style. • Ensure that all team members who communicate on behalf of the brand are familiar with and adhere to this guide. • Regularly audit your communications across channels to check for consistency. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 Just like your logo and colors, your brand voice should be instantly recognizable. Whether your brand is cheeky, professional, or down-to-earth, maintaining a consistent tone ensures that your brand stands out in a crowded market. • Identify three key adjectives that describe your brand’s voice (e.g., friendly, authoritative, playful). • Apply these descriptors when crafting any form of communication, from social media posts to website copy. • Use consistent phrasing and terminology across all platforms to reinforce recognition. 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 A consistent voice helps you connect emotionally with your audience. It reinforces your brand’s personality and values, making your communications more relatable and engaging. • Align your brand voice with your audience’s values and emotions—speak to their aspirations, challenges, and experiences. • Tailor your messaging to reflect the same level of empathy and understanding in every interaction. • Use storytelling techniques that resonate emotionally, ensuring your voice is not just consistent but also compelling. Need help finding your brand voice? Let’s talk and make sure your message is heard loud and clear. ✌️🍕 https://lnkd.in/eVevB8D3

6