Video Image Quality Matters, But Access Matters More

Whether you post video content on LinkedIn, Facebook, YouTube or another social media platform, there's no doubt that a good quality high resolution image stands out.

And, if you have one of the latest smartphones, it probably easily shoots video in ultra-high resolution formats like 4K, or even 8K.

But shooting your social video in those super sharp formats might not be a smart move. At least, not yet.

Personally, I'm still shooting social videos in high definition (HD), which has been around since the late 90s.

And I don't consider myself to have fallen behind on the tech.

Despite its long history, it took years for television stations and the film industry to upgrade to HD technology, and many are still not operating at the highest level of HD, which is often referred to as 1080p HD or full HD.

WHAT ABOUT 4K?

If you thought HD was amazing, 4K is double the resolution of full HD.

It's an eye-opener when you can watch it, but 4K movies and television programs are extremely rare. Once again, the film and television industry is faced with the huge cost of production upgrades, and they must make difficult decisions as 8K and higher resolution technology is rolling out at such a fast pace.

Just like your smartphone, the latest video quality is now virtually obsolete as soon as it's introduced.

SO, WHAT'S THE BEST RESOLUTION FOR SOCIAL VIDEO?

At this point, the best resolution for social video is the one that is most easily accessed by your audience.

It's not even a question of generating the best possible image quality.

It's a question of high-speed internet access.

From a global perspective, we have a long way to go on that front, and those 4K and 8K videos have gigantic file sizes that won't yet flow smoothly through much of the world's internet pipelines.

That means your ultra-high resolution videos may be caught in a buffering trap never to be seen by some of the people who could benefit from your content.

And that's why HD still wins the video resolution race.

For now.

Check out this video to learn more:

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