ICA - Institute of Canadian Agencies

#FeatureFriday 🍯 Here's hoping for a less awful cough & cold season with new work from #ICA member agency Saatchi & Saatchi Canada. ----- In a clever twist, Buckley’s introduces a new honey-flavoured offering with the revamped tagline: “It tastes less awful, and it works.” Their latest campaign, “Sticky Situation”, features a cold suffered stuck to a honey squeeze bottle, showcasing the product’s unique appeal. This collaboration between Buckley's and Saatchi & Saatchi Canada offers a fresh take on the age-old remedy, proving that sometimes a little tweak can make a difference. Read more about the campaign: https://lnkd.in/gVWKu5in

Announcing the 2024 IDEA Competition Winner… RONA and agency Sid Lee. 👏 Congratulations! Studies by RONA and Sid Lee found that despite an increase in apprenticeship applications from young Canadians, women still only make up 5% of all tradespeople in Canada. Their winning idea “Build Boards” creatively uses media to address the imbalance, lack of awareness, and limited encouragement regarding opportunities in the trades for women. Read more: https://lnkd.in/grx6rpwv In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition awards $1 million worth of media inventory to one campaign that demonstrates a clear message of diversity and inclusion, with this year’s competition highlighting gender equity. #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI

Does everyone on your agency team know how to sell great work that works? 🧐 Our 2024 Presentation Skills Workshop Series sold out quick, so we've already added new dates for 2025 - don't miss out! We’ve partnered with Sell It Great’s Ben Levy to offer our 2025 Presentation Skills Workshop Series with three 90-minute virtual sessions: Session 1️⃣: The Story that Always Wins Thursday, February 13th @ 9:00am ET Session 2️⃣: Stop Reading Slides Thursday, March 6th @ 9:00am ET Session 3️⃣: Turning Presentations into Conversations Thursday, April 3rd @ 9:00am ET Attend individual sessions or the entire series. Discounted rate for #ICA members. More details and session descriptions are on the link below. 👉 Sign up now: https://lnkd.in/gS-U_YkM #PresentationSkills #AgencyTraining #TrainingUnlimited

#FeatureFriday 👀 Celebrity sighting: see who starred in the latest work from #ICA member agency Open. A Creative Company for Metro Inc. and Food Basics. ----- Say Bonjour to Moi rewards, Metro and Food Basics' new loyalty program.  You'll think we are bragging but Moi Rewards is perhaps the best loyalty program out there. The offers and savings are personalized; you collect, redeem and save on the things you actually love and regularly buy. You don't have to to buy mint JELL-O to earn points and save if that's not your thing! What's not to like? Moi Rewards and its personalized offers are for everyone, even Ryan Reynolds and Jennifer Lopez! Yes, you read right...Ryan Reynolds from Barrie and Toronto's very own Jennifer Lopez. Read more about the campaign: https://lnkd.in/giv6pfeD

Meet the 2024 IDEA Competition Jury. 👋 This stellar group of female leaders from the Canadian advertising, marketing, and media sectors will decide who takes home the top prize. Read more: https://lnkd.in/gybq8HbK 👥 Ira Baptiste, Beverley Hammond, Andrea Hunt MBA, ICD.D, Alison Leung, Rebecca Lyttle, Lorri MacDonald, Melody MacPherson, Lauren McCrindle, Shannon McKinley, Erin Wendel In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition will award $1 million worth of media inventory to one campaign that demonstrates a clear message of diversity and inclusion, with this year’s competition highlighting gender equity. 📅 Stay tuned for the winner announcement in November. #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI

Darian Kovacs ♾️, Partner at Jelly Digital Marketing & PR Agency, highlights the skills and diversity benefits that digital learning programs bring to Canada’s marketing and technology sectors. ➡ Read the article: https://lnkd.in/dWZh4W2W The #ICA’s Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #DigitalLearning #DigitalMarketing

Who topped the #EffieCanada 2024 Rankings as the most effective agencies and marketers in Canada? 🇨🇦 The #EffieCanada 2024 Rankings reveal the total points from finalist and winning entries in the competition. The Rankings will factor into the 2024 Global Effie Index, announced in early 2025, after all 2024 Effie Awards competitions globally have concluded. See the Top 5 Rankings by points: https://lnkd.in/gbMmR5zb #EffieCanada Most Effective Agencies 2024: 1️⃣ McCann Canada 2️⃣ Cossette 3️⃣ Courage Inc 4️⃣ Craft Worldwide 5️⃣ Wavemaker Canada #EffieCanada Most Effective Marketers 2024: 1️⃣ Kids Help Phone 2️⃣ McDonald's Canada 3️⃣ KFC Canada (Yum! Brands Subsidiary) 4️⃣ Labatt Breweries of Canada and Wonderbrands (tied) #EffieCanada2024 #Effies #MarketingEffectiveness Effie Worldwide Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.

ICYMI: McCann Canada and Kids Help Phone win #EffieCanada's Grand Effie award. 🏆 Huge thanks to our partners at Campaign Canada for the coverage. 🙌 Chris Powell, David Brown, Emma Johnston-Wheeler, Jess MacDermot #EffieCanada2024 #Effies #MarketingEffectiveness #GrandEffie https://lnkd.in/gHnNcv9s

Special thanks to Jordan Won Neufeldt at LBBonline - Little Black Book for providing an in-depth look at #CMES24. Read the full collection of articles here: https://lnkd.in/gAi6_Sap

🏆 The #GrandEffie goes to... Kids Help Phone and McCann Canada for “Feel Out Loud”. See the campaign awarded the most effective work of the year: https://lnkd.in/gjC_MFfQ 🎉 The #EffieCanada Marketer of the Year 2024 is... Kids Help Phone. Their Grand Effie win, along with taking home a Gold and Silver for “Feel Out Loud”, helped the marketer clinch the top spot. 👏 The #EffieCanada Agency of the Year 2024 is... McCann Canada. Adding to their Grand win, the agency won a Gold, three Silvers, three Bronzes, and five Finalists across seven different clients, bringing them to the very top of the rankings. Congratulations to both teams on taking home this year’s top honours: https://lnkd.in/gbMmR5zb #EffieCanada2024 #Effies #MarketingEffectiveness Effie Worldwide Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.