Campaign Canada

Recent headlines– Jared Stein named first president of Wieden + Kennedy Toronto / An unwinnable board game about home ownership by blackjet inc calls for Canadian tax reform / Why the Canadian Women’s Foundation got into the ear buds business / Mars launches global agency review / WPP takes total ownership of T&Pm / Pet Valu tries not to laugh in new holiday spot by Arrivals + Departures / POCAM - People of Colour in Advertising & Marketing begins fifth survey of BIPOC advertising and marketing

Recent headlines– Campaign launching Agency of the Year for Canada / White Ribbon uses flowers to talk to men about gender stereotypes in campaign by Candybox Marketing / Food ends a long family feud in IGA’s holiday ad by Sid Lee / See some of the top holiday spots from the UK, where Christmas comes early / Grey Cup makes a surprise appearance in Winnipeg ahead of Grey Cup in marketing stunt conceived by Rethink for WestJet / SALT XC achieves gender balance in senior creative team / Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win / MediaSense buys R3 as it eyes global client opportunities in creative / Advertisers still pondering next steps after TikTok Canada operations ban

Exciting News! 🇨🇦 We’re thrilled to announce Campaign’s FIRST EVER awards in Canada for 2025. You may have heard of the Agency of the Year Global Awards, but this is one just for your region in Canada! We are looking for top talent in advertising, creative, digital, media, marketing, PR, or specialized agencies. This is your opportunity to shine 🌟. Join us as we celebrate the bold, innovative, and inspiring work, honoring the nation’s most daring concepts and outstanding executions in media and advertising. Discover the details on our website ➡️ https://lnkd.in/exq7-i_G #AgencyoftheYearCanada #Campaign #CampaignCanada Chris Powell David Brown

What's your experience of pitching? We need your help... While there has been endless chatter about RFPs and reviews, there is very little real data about how agencies pitch, or even how they feel about the process. That lack of data has prompted us to launch our very first State of the Pitch Survey, in partnership with Trinity P3 Global Marketing Management Consultancy and in association with Listenmore Inc. It’s our attempt to paint a picture of what’s really going on in order to have a more pragmatic discussion about pitching and to improve the process. Please share your experiences - anonymously - by completing the survey. We’re only looking for pitches that started in 2024 (although they don't have to be finalised) and one survey should be completed for each pitch. Start the survey here - https://lnkd.in/gBMNnJd8 #stateofthepitch #pitchpositivepledge

Recent headlines– Rethink , LG2, Caserne, Broken Heart Love Affair, and Spy Films all win ADCC Scarlett Letters / Agencies and advertisers ponder their next move following federal government's TikTok ban / Jordan Doucette joins McCann Worldgroup as CCO / Opinion: Trump’s victory isn’t just America's crisis–it’s a global marketing lesson we ignore at our own peril / Yield Branding names Ania Russocki president / Plan International Canada offers no regrets this holiday season in campaign by Lifelong Crush / Loblaw promises more affordable offerings in PC Insiders Report in collaboration with Zulu Alpha Kilo

Episode 17 of The Message podcast is live! David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic. Listen here: https://lnkd.in/ereEF3EB  #canadianmarketing #marketingpodcast

Corus Entertainment continues to demonstrate expertise in the Canadian lifestyle space by launching two new networks. Co-CEO Troy Reeb shares the key insights behind this innovative move. https://bit.ly/3UJBOnX   #ad #TV #media #marketing #advertising #partnerships #contentmarketing #lifestyle

Traditional OOH ads have always turned heads, but programmatic buying is taking DOOH to the next level. From real-time targeting to driving action through the funnel, all while keeping that big-billboard glory, here are 5 ways programmatic is rewriting the rules for DOOH. https://bit.ly/3YDU6Yz Vistar Media #DOOH #marketing #advertising #programmaticadvertising 

Recent headlines– NARRATIVE XPR rebrands to show its experience / RONA and Sid Lee win $1 million in Bell advertising for its IDEA idea / Dream Water shows how it can quiet a racing mind in campaign by Good&Ready / See the six finalists for the October ad of the month, then vote for your favourite / WestJet’s trump card–with Rethink: one-way flights to Canada for stressed Americans

Recent headlines– Christopher Andrews hired as Ogilvy Canada CEO / HomeEquity Bank sends a calendar invite to key moments in Canadian military history in campaign by Zulu Alpha Kilo / Kia Canada taps into fashion and music to launch new K4 model in campaign by INNOCEAN Canada / Humour in advertising is a serious business / Cineplex Media taps Kristie Painting as EVP, general manager