IAB Canada

IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. As a member, you can access exclusive resources, networking opportunities, and invest in professional development. Become part of our diverse community of industry experts today! Contact us at [email protected] to learn more. #DigitalMarketing #Community #DigitalLeadership #Marketing #DigitalMedia

Join us on November 20 to discover how Environics Analytics (EA), together with its exclusive LiveRamp partnership in Canada, is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register now: https://hubs.ly/Q02XRJkT0

Retail media is reshaping the way brands connect with consumers, offering direct engagement opportunities at the point of purchase. Moderated by John Shilton (Publicis Media), this insightful panel discussion brings together industry leaders to discuss how brands can harness retail media networks to boost visibility, increase sales, and drive brand impact. 🎙 Panelists: * Meaghan Brophy, Walmart Canada * Ryan Fuss Stingray Advertising * Sydney Mai (Popescu) mplus * Ray Balberman Triangle Retail Media (Canadian Tire Corporation) Explore the potential of retail media and learn how to integrate it into your advertising strategy for maximum effect. Register TODAY! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

89% of IAB Canada members have adopted or are planning to implement AI in 2024. What does this mean for Publishers, Agencies, Brands and Consumers? Download our comprehensive infographic on AI's Impact on the Digital Media Ecosystem: https://lnkd.in/ge3QaWB3 #AI #DigitalMedia #ArtificialIntelligence #Advertising #DigitalLeadership

As the number of users in cookieless environments grows, brands have a unique opportunity to adapt and lead. Join Nina Puehringer, Head of Account Management Canada at Quantcast at our upcoming Report on Data event as she shares critical insights into the cookieless landscape and advertiser adoption in Canada. Don’t miss Nina’s insights on maximizing brand impact in a cookieless world! Register NOW! https://lnkd.in/gz9mPjuV #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

In this episode of #BusinessofDigitalPodcast, Jeff Vidler touches on why Podcasting is effective advertising platform for brands. "There's a parasocial relationship there that brands can take advantage of. It's a very human thing, which makes it very unlike other kinds of digital or online content." -Jeff Vidler, President and Founder at Signal Hill Insights Listen to the full episode now: https://hubs.ly/Q02XQShT0 #Podcast #DigitalMedia #ThoughtLeaders #Audio

Data management is no longer optional; it’s essential to stay competitive in today’s digital landscape. Join us at Report on Data for this must-attend panel discussion on mastering data for advertising impact! Led by Jed Schneiderman (Kijiji Canada), our panel of experts will dive into actionable strategies to align, protect, and activate your data effectively while staying compliant with privacy standards. From data privacy to campaign optimization, this session has everything you need to power up your data strategies. 🎙 Panelists: * Brian Batenburg, The Globe and Mail * David Phillips, Environics Analytics * Omair Islam, OneTrust * Saad Uddin, Native Touch Don't miss this opportunity to learn from industry leaders and gain insights that will help drive impactful campaigns. Register NOW! https://lnkd.in/gz9mPjuV #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

IAB Canada is excited to welcome new member, Cadence Impressions #IABCanada #NewMember #PowerfulDigitalLeadership #DigitalCommunity #Leadership #CanadianAdIndustry

IAB Canada has a full lineup of events and webinars to keep you at the forefront of digital innovation and industry insights. Report on Data 2024 - Our final event of the year will deliver exclusive insights from the latest Canadian Media Usage Study (CMUST) and expert-led panels on topics like video strategies, data management, and retail media trends. Don’t miss it—secure your spot TODAY! Webinars - From digital trends and emerging tech to policy updates, our upcoming webinars provide a platform for learning and discussion. Check out the schedule to find the ones that best match your interests. Whether you're looking to gain insights, connect with industry experts, or enhance your digital knowledge, these events are tailored to equip you for a successful year ahead. Explore the full list of events and register NOW! https://lnkd.in/gXmTncHr #IABCanada #DigitalMarketing #DataInsights #Webinars #IndustryEvents #DigitalAdvertising #MarketingCommunity #ProfessionalDevelopment

Don't miss the latest episode of the #BusinessOfDigitalPodcast! 🎧 Episode 29 features Environics Analytics' President, Jan Kestle discussing Privacy in Canada - Embracing the Opportunities and Navigating the Challenges. Get insights into how businesses in Canada can navigate the complex landscape of privacy regulations by adopting innovative practices. Listen now: https://lnkd.in/eU4-acyw #IABCanada #Podcast #DigitalAudio